5/21/2014. Welcome to Market Leader Power Hour!! Get More Website Visits and Clients. Get More Website Visits and Clients. Learn.MarketLeader.
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1 Get More Website Visits and Clients Welcome to Market Leader Power Hour!! Today s call will be recorded! Send in your questions! View today s recording and past Power Hour recordings at: Learn.MarketLeader.com Get More Website Visits and Clients Host: Kris Olsen Senior Trainer, Market Leader 1
2 What you ll learn today Steps to creating community served pages buyers/sellers love Sample topics you can use Best practices to get on the first page of Google TODAY S FEATURED GUEST Pam Martin Agent The Pam Martin Team, Fredericksurg, VA Why customize Community Served? 2
3 Customize your Community Served Create your community served pages Show your expertise Attract buyers and sellers Build your SEO Steps to customize Community Served 1. Select your target areas 2. Identify what buyers and sellers want 3. Include a variety of topics 4. Gather information 5. Write to engage your reader 1. Select your target areas Become a specialist in your area 3
4 2. Identify what buyers & sellers want Pretend you re a buyer or seller online What would you search for? 3. Include a variety of topics Areas Types of homes Homes near a landmark Homes with specific features Answers to common questions Be specific! Areas Zip codes Specific neighborhoods 4
5 Home types Neighborhood + description homes for sale condominiums for sale homes just listed homes for sale with feature luxury homes homes for sale with acreage county real estate Description + neighborhood Ramblers in. Investment property in Rent to own homes in. Homes near a landmark Homes for sale in..school district Homes near.. (location) Waterfront homes for sale in.. Top neighborhoods in Homes with special features 5
6 Answers to common questions Question keywords Short sales vs. foreclosures Is an appraisal a home inspection? What s my.. house worth? Best realtor in. Neighborhood + keywords 100% financing short sale real estate agent real estate short sale specialist realtor 4. Gather information Be an expert know your neighborhoods Read websites about the local area Ask homeowners during listing presentations 5. Write to engage your reader Provide helpful answers to their questions Write in a friendly style Use keywords in your writing Draw the reader in with links to more information Include a variety of content styles 6
7 Provide helpful answers Be the google user! Write about what buyers and sellers want to know Write in a friendly style Show your personality through your writing style Use keywords in your writing Include words that buyers and sellers type into Google Do not keyword stuff 7
8 Draw the reader in with links Link to: Listings on your website Market Insider statistics, price trends, school reports Sell tab for sellers to get the value of their home Resources on other websites you own Community websites Educate readers with video 5. Write to engage your reader Provide helpful answers to their questions Write in a friendly style Use keywords in your writing Draw the reader in with links to more information Include a variety of content styles 8
9 Steps to customize Community Served 1. Select your target areas 2. Identify what buyers and sellers want 3. Include a variety of topics 4. Gather information 5. Write to engage your reader About page: Make it unique Share your results Write for your target client Include your story Show your community is your home Add your recommendations Best practices to get on Google Update your content regularly Make your phone number easy to find Include a call to action Get creative! Be consistent 9
10 Best practices to get on Google Master one tool at a time Be willing to be imperfect Be patient Continue learning When you get a lead: Respond fast Just get started 10
11 Win more leads with Community Served Steps to creating community served pages buyers/sellers love Sample topics you can use Best practices to get on the first page of Google Next steps 1. Select your target areas 2. Identify what buyers and sellers want 3. Include a variety of topics 4. Gather information 5. Write to engage your reader 6. Share your feedback in the survey! Next week: Become #1 on Trulia Join us to learn Specific steps to increase your ranking on Trulia Keys to attracting today s buyers and sellers Secrets to turning Trulia into a lead-generation machine AJ Ackerman Agent Century 21 Sunbelt Realty, Cape Coral, FL 11
12 Want More? Class Notes: Fill out post-class survey Customer Support: Visit Learn.MarketLeader.com: Power Hour Recordings & Handouts Short Tutorials Get More Website Visits and Clients Image resources Hostimage.com Host images for free Ipiccy.com Download photos Add borders 12
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