so we took the most successful campaigns realtors have used with us, and we put them in this in depth guide.

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1 WHY REALTORS? Simple. Realtors value handwritten letters. (They ve been using them for years.) So when we say we automate handwritten letters, Realtors understand. We wanted a chance to give back, so we took the most successful campaigns realtors have used with us, and we put them in this in depth guide. We hope it benefits you.

2 WHO S BEHIND THIS GUIDE? Brian : CEO at MailLift. Previous gig: Ran a real estate business in the short term rental space that within 6 months was doing 20k a month in commissions Abby: Account Manager at MailLift. She deals with the agents and brokers who run the most successful campaigns. Taylor: Marketing consultant : Previously hired by Century 21 as a marketing and lead generation expert.

3 5 Most Popular MailLift Campaigns FOR REALTORS! 1. TOP OF THE MIND DRIP CAMPAIGN Send a friendly check in letter at predefined intervals to stay at the top of your clients minds over a long period of time. COPY EXAMPLE: Hey!

4 Long time no talk! I just wanted to check in and let you know that I m thinking about you! It was a great experience helping you purchase your home, and I hope you keep me in mind anytime you decide to move again in the future. Certified Realtor [CONTACT INFO] The length of time these letters will be sent over depends on your average sales cycle. If the average buyer in your area buys a new house every 7 years, we will send them 2 letters a year for 7 years. This will ensure you are still top of mind when the time comes for them to need your services. PRICE : A 14 letter long term drip campaign for 7 years is $90 per recipient. This campaign ensures your past clients will think of you and remember you when they re statistically most likely to buy. 2. PROSPECTING

5 Send handwritten letters to prospects offering your service. Here are 4 great campaigns. Prospecting Idea #1: NEW MOVE IN When a new person moves into your area, send them a handwritten letter welcoming them to the neighborhood. A popular add on is to ship cookies, flowers or chocolates alongside the welcome letter. (Just ask! We can do it.) COPY: Hey, Saw you just moved into [NEIGHBORHOOD NAME]. Thought I d send over some chocolates and say hi! Let me know when I can swing by and bring my legendary oatmeal raisin cookies! Reach me at anytime Prospecting Idea #2: NEW HOUSE SALE When you sell a house in a neighborhood, send a letter to others living nearby. Inform them that if they ever wish to sell, you d be happy to help. COPY: "Hey, I just recently sold a house down the street from you (4432 Beard Lane). Your neighborhood is in very high demand. If you're ever looking at selling, I d love to help! Certified Realtor P.S. If you ever want to contact the Joneses (whose house I just sold) for a reference, they can be reached here! (Note: personal numbers should not be given out without the clients consent)

6 Prospecting Idea #3: FSBO HOME LISTING When someone lists their home on the market FSBO, send them a handwritten letter to say how you d love to come by for a free consultation and tell them helpful tips you ve learned about selling in the neighborhood. COPY: Hey, Just saw that you put your house on the market. I d love to swing by and give you some tips on how I ve sold houses in this neighborhood before. Prospecting Idea #4: STALE FSBO HOME LISTING When a FSBO home has been on the market for x amount of time, send a handwritten note saying you ve noticed and would love to offer a free consultation to speed up the sale. COPY: Hey, I saw your house has been on the market for X amount of time. I ve been selling houses in [CITY] for years and would love to stop by for a free consultation and tell you what you could be doing differently.

7 3. BROKERAGE AUTOMATION As a broker, whenever a lead is assigned to an agent, automatically send a handwritten letter to that lead in the agents name. Let s say I assign a lead to Jonathan Hendrix. The moment that happens, a predefined handwritten letter from Jonathan Hendrix, customized with their name and information, will go out to the lead. COPY: Hello, My name is [AGENT NAME] and I wanted to reach out and say I am excited to serve as your Austin agent. I look forward to getting to know you and your housing goals. I can be contacted any time at this number It s an automated outreach that is personal, delightful and hands off.

8 4. APARTMENT LEAD GEN Send handwritten prospecting letters to apartment tenants Apartment Lead Gen #1: Mass Delivery COPY: Hey, If you ever decide to go apartment shopping in [CITY/NEIGHBORHOOD], I d LOVE to help. I ve been a realtor here for 3 years and specialize in helping my clients find the best apartment deals QUICKLY. I can be reached at Apartment Referral Letter When you move someone into an apartment, send a handwritten letter to his/her neighbors. ( Make sure you get approval from your current client to share name and apartment information. )

9 COPY: Hey, I just moved in [NAME OF CLIENT] to apartment 103. Just checking in to say when you decide to move apartments, I d love to help speed up the process and get you a great deal. Need more information? Just ask [NAME OF CLIENT] about my services. I got him this place on a 2 weeks notice for ¾ of the asking price. I ll be in touch! 5. ASKING FOR REFERRALS Send a handwritten letter to a client asking for referrals when the sale is completed. We recommend sending 2 letters, one early in their move in and one 2 3 months down the road. This way they have time to settle in and won t be too busy to refer you. Here are templates for the first and second letter

10 FIRST LETTER COPY Hey, Wanted to check in to see how your move in is going. Are the new kitchen cabinets working well for you? I included a gift card to Jacks Steakhouse so your family can have a relaxing dinner during the move in madness. Good luck on the rest of the move in and glad you found something you love. ( Included is a restaurant gift card) SECOND LETTER COPY Hey It s been a really slow month for me. Is there anybody I can reach out to that would be interested in my services? I would love you forever. :) Please call me at if you have any names!

11 6. REFERRING OTHERS Send handwritten letters to contractors telling them you are referring clients their way. COPY Hey, I just want to let you know I referred [CLIENT NAME] to you. They were looking for a flooring guy so I sent them to the best in Austin! I would love it if you made them feel extra special. Thank you very much. You can also use this template for companies to whom you refer clients.

12 Thanks for reading! I hope some of these campaign ideas have sparked your imagination about how you can use MailLift. To contact us and start your journey, call P.S. If you know another Realtor who uses handwritten letters, or wants to, please forward this PDF to them! The more realtors that can benefit from this the better!