9/7/2016. Search for Lost Leads. The Plan for today. Search for Lost Leads. Keep your templates fresh
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1 The Plan for today Search for Lost Leads Keep your templates fresh Get out of your comfort zone: Add something fresh to your marketing plan Search for Lost Leads 1
2 Looking Back Are They Engaged? When was the Last Time they got a home evaluation from you? they received an from you? they received mail/packet from you? they got a visit or phone call from you? Tips On Looking Back 90 days Evaluate activity on the website What properties did they look at? What did they originally request? What were the last touches they received? 2
3 Keep Your Templates Fresh Get Some Life Back in Your Scripts Don t be afraid to let them know you might give up on them Tell them what you need from them to help them find Home of their dreams Best deal Information, etc * Script is in post class notes Looking But Not Engaged Hi {firstname}, Are you finding what you need on my website? If there is anything that you have been looking for but haven t found yet, let me know. I preview properties every week and may get a first glimpse at a home that is a perfect fit for you. As a service to my clients I offer a short recap or video of the homes I preview in your area every week. Let me know if you would like me to include you in that . 3
4 What do you Say? Highlight the homes features Mention who you would market this property to This is the perfect home for school age kids. Lots of room in the back and walking distance to the elementary school around the corner. Home has been designed for easy maintenance with stained concrete floors and open floor plans. Receiving Material But Not Communicating Subject: {FirstName} are you still interested in living around XXX? Just making sure that everything is O.K. I noticed that you haven t been looking at homes lately and wanted to make sure that you were still interested. Just reply to this with a 1, 2, or 3 and let me know if: 1. If you re looking to buy soon but weren t finding what you wanted. We can chat, text or at your convenience to refine your information and get you back on track. 2. If you re looking to buy in the future and need more time to browse I want to make sure I m sending you the right stuff based on your needs. 3. If you already bought and forgot about me, I ll be sad but I don t want to send you information you don t want. Looking forward to hearing from you. You Dropped the Ball Hi {FN} I can t believe that I haven t touched base with you lately. However, I saw some exciting homes this week and thought of you. Would you like me to send you the info? Hope you re doing well. 4
5 Buyer? Seller? Local? Transfer? Hi {FN} If you re not from our area, have you asked your realtor what questions you should be asking about selling and buying a home? If not, I would like to send you a link to a blog I ve written on this topic. Markets are different across the country and it s a good idea to connect with a local real estate agent to get the skinny on your area. I m an expert in XXX area. I would be pleased to send you a community newsletter I ve created just for this area. Get Out Of Your Comfort Zone Community News Flash! 5
6 Appeal to the Visual Video Talk about Home feature Neighborhood feature Who would live there Steps from here to there Who would record it? Anyone no really! Would anyone watch it? Yes, and millennials for sure Service Beyond Real Estate Mini CMA for tax purposes Property Valuation Seller s Market Report Include links to government sites on local taxes (Find this for your area by Googling Property Taxes in your State.) Seller s Expenses Doc HOA s and other fees Tax levels Maintenance expenses What s Your Golden Nugget Find Lost Leads New template ideas Getting out of your comfort zone: What about your marketing plan will set you apart this year. 6
7 Visit Learn.MarketLeader.com QUESTIONS? Want more? Fill out the survey to receive class notes! 7
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