Tribble Photo & Design Business Plan

Transcription

1 Tribble Photo & Design Business Plan Executive Summary Name of Freelance Business Tribble Photo and Design Mission Statement Our mission is to provide excellent multimedia services at the best price. Through our various services, we work closely with our customers to capture timeless memories, provide stock photos for personal and commercial design purposes, and help businesses improve their sales and brand presence. Our job is not done until everyone is thrilled with both our products and services. Vision Statement Our vision is to build a multimedia service that will exceed the expectations of our clients in every detail, as we intend to be recognized as a freelance multimedia service here in MD, Northern DE and Philadelphia, PA. Our motto is We help tell your story by creating timeless memories and enhancing your brand s presence. Freelance Goals Our goal is to specialize in event, portrait and travel photography; videography; photo and video editing; and print design. We focus on great customer service as well as high quality products and services at the best price.we are a remote business based in Maryland. In the first 3 years, the business will be expanding clientele to the Northern Delaware and Philadelphia area with the help of a business plan, new brand, website and social media presence. Client Acquisition & Strategy Current Clients I have acquired my current clients through Stevenson University networking events, Sigma Gamma Rho Sorority, Inc. Baltimore County Chapter networking events, and word-of-mouth through friends and family. My clients have been pleased with the high quality of work produced and the great customer service. Continuing to produce high quality products and services will help in retaining my current customers. Prospective Clients Services: Families Graduates

2 Small Businesses Recreational Groups and Organizations/ Event Coordinators Photography Store: Small businesses Homeowners and renters Customer Acquisition With the use of my freelance website and social media platforms, I will advertise my freelance business. Due to the rebranding of my freelance, I will build the brand at a steady pace in order to make sure I cover all the bases in order to reach my current and prospective clients. Retention Flexibility and good customer service are qualities I would like to keep within the business. I find that good customer service today is what separates good businesses from just ok businesses. Also, keeping economical pricing for the customers will be important as well. Service Pricing Event Photography Event Cost 2 hours: $200 4 Hours: $300 Includes: Retouching and online gallery of all high-resolution images Portraits Portrait Cost $180 for 1 hour photoshoot session Includes: 1 location Retouching and online gallery of all high-resolution images Logo Design Only Cost: $90 Business Card Design Only Cost: $90 Brochure Design Only Cost: $250 Flyer Design Only Cost: $100 Web Design Cost: $1,500 Video Editing Cost: $350 Event Video Services

3 2 hours: $400 4 Hours: $480 Deposit to reserve services: 50% of the package price Business Processes For each design request, there will be at-most a three week turnaround from the date the request was given. This allows time for processing and completing a high quality design. Photoshoot request will be scheduled at-least three weeks in advance in order to properly plan for the photoshoot so that it will not interfere with other photoshoots. This will also allow enough time for travel plans. If there is a rushed request, less than one week, then there will be an extra charge. Market Research & Analysis Who are your clients? Families, homeowners and renters, small businesses, event coordinators, and recreational groups and organizations in the Maryland, Northern Delaware and Philadelphia, PA area. Why will they buy from you? Tribble Photo and Design is a business that provides unique products due to the various services that is provided. Not only does the business focus on photography and design, but the business also can provide assistance with photo and video editing for one s sales and brand presence. Tribble Photo and Design is also mobile, which adds a flexibility for our customers. How many customers will you have? Over the next year, I want to acquire 15 more clients. I will reach customers locally at different networking events, through online advertising and by contacting local event coordinators to inquire if they need photography or design services. Analysis of other freelancers in the same niche Tribble Photo and Design is a different freelance business compared to your average freelance photography or graphic design business because we specialize in different services to accommodate our customers. Not only do we provide photography and design services, but I also assist my customers in multidisciplinary services such as photo and video editing. I also provide a stock photography store that can be used for commercial or personal use. Tribble Photo and Design uses multidisciplinary services in order to assist the customers with enhancing their business s brand and improve sales. I also am looking to improve by better connecting with my customers in order to know what they think I could improve. This will

4 help me know what my customers need and improves the business s customer service. Marketing and Self Promotion Social Media Strategy I will build my brand and gain a following on social media using Facebook and Instagram. These social media platforms will be another area of where people are able to view my work. The platforms would then direct them back to my site if they would like to inquire about the business s services. Online Strategy I will be creating a website for my freelance business. The website will consist of an about me page with my portfolio, an ecommerce page for my stock photography and a contact page. This website will be very useful to my freelance business because it will establish my brand and help the business rank higher on search engines. I will use social media in order to advertise my freelance business and provide the link to my website for prospective clients to learn more about the business. I will do research to see if there are any freelance job announcements online from small businesses or recreational clubs/ organizations. Offline Strategy I will attend my sorority, Sigma Gamma Rho Sorority, Inc, networking events and market my freelance business using business cards. Contact event coordinators in the area to inquire about photography or design services for events. Speak with friends and family to see if they have heard anything about someone needing photography or design services. Financial Forecast Start-Up Expenses Design Software: $29.99/ month Website: WIX Ecommerce plan Year subscription $13.13/ month +12 months= $119.52/ year Estimate of $85/ 3 years for domain name Variable Costs Business Card Prints 250 cards for about $ tax and shipping Fixed Costs Part time estimated $15,000

5 Burn Rate $650 for printed business cards, website, domain name and design software. Burn rate only for 1 year