The Good, The Bad and The Ugly

Transcription

1 The Good, The Bad and The Ugly A simple guide on how to attract more of the clients you love Adapted from the highly acclaimed book How to Sky Rocket Your Business (without burning your fingers) by Simon Jordan Now available on Amazon

2 About Simon Jordan. In his late 20s and on a death wish, Simon Jordan weighed 23 stone (322lb), he was binge eating and drinking and on drugs. Then 18 months later after making a decision to change his life around he now weighed 13 stone (182lbs) and finished the London Marathon at 3hrs 45 minutes and now clean from drugs and drink. Jump forward to his late 30s and Simon had just left the well-paid corporate world to start his own marketing company. 1 year in and wanting to work with clients internationally he setup his own online TV channel and then within 7 months he was speaking across the states and working with clients from California to New York, from Paris to Germany. In two years he went from living in a 2 bedroom cottage to a 6 bedroom detached house in the heart of the countryside.

3 Throughout Simon s life he has taken massive action and achieved big results. He is the host of SimonJordan.TV the highly acclaimed online TV show were he shares his marketing hints and tips to a global audience. Simon is also the Amazon 5 star rated author of How to Sky Rocket Your Business (without burning your fingers). He s an international speaker offering business and marketing advice with a good portion of motivation and inspiration thrown in. He is also a marketing mentor to thousands of business owners worldwide via his mentoring groups, TV and radio shows. Here s what they are saying about him Simon Jordan is a fantastic marketeer who walks his talk and truly delivers. He is a brilliant and engaging speaker who always ensures his audience go home with real, practical information that they can actually apply to their businesses to get real results. If you get the opportunity to work with him, I wholeheartedly recommend you do so. Shaa Wasmund CEO Smarta.com I recommend you work with Simon Jordan either to grow your business or as speaker at your event. He gets a thumbs up from me Carrie Wilkerson The Barefoot Executive Simon s knowledge and passion for building people s businesses is second to none. He genuinely loves working with people to make them a success. I am proud to call him my friend and colleague Jo Dodds Online Marketing Mentor and Social Media Specialist JoDodds.com

4 Simon is a marketing dynamo. Full of great advice and support he will rapidly improve your business marketing. With his clear strategic and creative thinking along with an obvious hunger to help clients succeed, he is a marketing must have. Gary Gorman Owner & Managing Director, Paradigm Training Ltd GaryGorman.co.uk Simon Jordan is a one-man marketing-machine! I love his fresh ideas, contemporary thinking and 100% bull free approach. Marc Lemezma Speaker, Author, Presenter and Coach. SpeechMarc.co.uk Simon has really helped me achieve success with my business. If I think where I was a year ago and look at it now it s incredible Rachel Scriven Publisher of The Wellbeing Magazine

5 Heavens above, I hate working with these clients, they re such a nightmare!

6 Does that quote sound familiar? If we have gone to the struggle and effort to set up our businesses then why can we end up working with such difficult and sometimes unpleasant clients? This is not the same for us all, I can appreciate that, but this section is all about focusing on the kinds of clients who you just love to work with. You know the ones who leave you feeling happy and positive as opposed to the ones that leave you feeling exhausted, frustrated and just plain angry. We have a choice and here s how we can start to make it. If you think about your clients and customers, who are the ones that you love to work with? The ones that are a real pleasure to do business with we will call The Good. I want you to make a list of these clients, write down what source they come to you from. For example, is it from a particular publication or word-of-mouth source? What are they like to work with and what type of people are they? This is drilling down even further into your target market but bare with me because it really works and I want you to not just have a thriving business but also a happy business. Once you have written the first list in as much detail as possible, I then want you to write down the list of your Bad clients. Now I don t mean bad as in evil, I mean the type of clients that are the bread and butter clients. The ones who are ok to work with but will never set your world alight. Again, where do they come in from, what source and what are they like to work with? Then finally write down the list of clients who are the Ugly clients. I don t mean physically ugly, I mean the ones who are a pain to work with. The ones that argue over money, don t pay on time and are just plain difficult and leave you with bitten fingernails and hair loss. Again, where do they come in from and what type of people are they? With this exercise I want you to write down as much as possible. The more info the better placed you will be to focus on the ways you attract the Good clients.

7 I was giving a lecture on marketing recently and talking about the Good, Bad and the Ugly clients. One of the delegates told me that he was attracting too many of the Ugly clients and they were simply a nightmare to work with. They didn t pay on time, he spent a lot of time frustrated and feeling exhausted by them. He did however tell me that he had a few clients who were a breath of fresh air for him. He told me that they treated him with respect and didn t try and knock him down on price all the time. They paid on time and he loved working with them. I asked him to explain in as much detail as possible the description of these clients; What kind of job did they have? Were they male or female? What age were they? Where did they live etc. I then asked him how these Good clients came to find him and he explained that he had placed a small advert in a local parish magazine, and that some of these clients had referred him on. I then asked him where the Ugly clients had come from. He told me that most of them came from the Yellow Pages. His business was in residential cleaning and having spent the time looking into the different types of clients with him and where he got the Good ones from, he then decided to not continue to advertise in the Yellow Pages. When advertising in the Yellow Pages he was finding that he had no control over who saw his advert as it covered a wide area, whereas the advert in his local parish magazine was only being seen by the people in that area. He decided to put more effort into marketing in that area and I suggested that he could provide a refer a friend scheme to his Good clients where if they referred a new client to him they would get 10% off their next bill. I spoke to him last week and he told me that he has more Good clients now than Ugly clients and he feels so much happier in his work. He still has the Bad clients and we all need those, but the main thing is, he worked out where the clients he really wanted to work with were coming from and then focused on attracting more of this type. It s a great exercise and one that I did myself some years ago and it worked a treat. I am now in the position to pick and choose who

8 I work with and as we spend most of our time working, shouldn t you do the same? If you re happy in your work you can achieve more. Stands to reason really doesn t it? Why would we want more of the bad stuff when if we focus and take action we can get what we want. Please fill in the following pages to provide you with the research you need to attract the clients you want to work with.

9 WHO ARE YOUR GOOD CLIENTS? Make a list of who they are, where they come from and what type of client they are.

10 WHO ARE YOUR BAD CLIENTS? The ones that simply bring in the bread and butter work. Make a list of who they are, where they come from and what type of client they are.

11 WHO ARE YOUR UGLY CLIENTS? Make a list of who they are, where they come from so you can workout where not to promote to avoid these types of clients.

12 For more resources please visit NEED FURTHER HELP BUT WATCHING THE CASH FLOW? In the 21st Century marketing has changed somewhat. We now have so many new ways to market our businesses from Social Media to internet marketing as well as the traditional marketing methods such as press adverts, leaflets and networking. Our biggest problem is knowing what is best for us and all the time we spend trying to work this out we our left with overwhelm. Because of this I have created my Marketing Superstar 12 Week Profit Builder course to help people like you who need a step-by clear step guide through this world and maze of business growth. 12 weeks of easy to understand but information packed s incl. detailed step-by-step videos coming directly into your in-box. What you get on this system Building a powerful obtainable vision for your business Branding your business and getting known for what you do How to create marketing that will have clients banging down your door 5 steps to writing amazing client attracting text What marketing channels to use for your business Social Media and how to make it work for you How to Drive Traffic to your website, how to keep them and turn them into buying customers How to build a list of prospects that want to buy from you How to create loyal customers and have them refer you on How to attract more of the clients you love to work with Making your website work for you How to take massive sustainable action Your 12 week course will comprise of how to videos and s

13 taking you step-by-step to being a Marketing Superstar and building an incredible business with more clients and more profit. HOW MUCH IS THIS COURSE? This course is valued at 947 but for a limited time only it is a small investment of only 247* *Equivalent cost of the course in dollars is $ That s less than 2.74 per day WOW! YOU SAVE A MASSIVE 700 Need to spread the payments? You can pay over 3 months with 3 easy payments of 89 total 267 Or 1 payment of 247 saving a further 20 Find out more by visiting No nonsense, bluff and fluff - Just great information to use straight away. I love the 12 week profit builder course. It takes you step-by-step through what you need to do and from just one strategy Simon has given me I have increased my sales by 62% - Robert Courfey - Growth Coaching I am currently working through The 12 week course and can recommend that that it s definitely worthwhile. Don t take my word for it though, check it out yourself. Deborah Mason - Assoc CIPD

14 How may I help you more? Below are the other ways I may be of assistance to help you grow your business. I offer the following : Business Growth Coaching Book yourself in for a free no obligation strategy call to discuss this option The Marketing Superstar Monthly Marketing Mastermind Group Monthly Group Coaching calls with me plus live Q&A on the call and membership to our private Facebook Group. If you want to be with like-minded business people who help each other then this is the group to join. FURTHER INFORMATION Want to work with me, book me as a speaker or interview me for your teleseminar, webinar, radio or TV show? Please send an to info@simonjordanmarketing.com Or click on To find out how you can connect with me Or call the office on +44(0) I look forward to working with you in the future. To your onward success Simon Jordan Business Growth Coach / Mentor, Author and International Speaker

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