1 Transcript of Interview with Studio Superstar Phi Nelson Chantelle: Hello everyone, it is Chantelle here from Studio Expansion and today we are in for such an enormous treat. We have another of our superstar studio owner spotlights. Today's studio owner that I want to introduce you to is one of our studio evolution members. Her name is Phi Nelson. Phi runs Vocalise Academy here in Sydney, Australia. The amazing thing about Phi is she's actually been with Studio Expansion pretty much since we began, which is amazing. The reason that I want to put Phi in the superstar spotlight is that she has developed the most remarkable training program for her teachers. Once you hear how she's developed this and the impact it gives to her studio and how it's freed her to step into such greater leadership in her business, as well as created additional revenue stream in her business, you'll be in complete awe as I have been as well. So I am so thrilled and very proud to introduce to you Phi, from Vocalise. Hi Phi how are you? Phi: Hello, Miss Chantelle. I'm fine thank you. How are you? Chantelle: I m just so excited to have you here today. So Phi, you've developed this wonderful, wonderful teacher training program. Would you like to tell us a little bit about your studio and how this has been a beautiful compliment and extension of your programs? Phi: So Vocalise is a music studio. We started off with just the vocal training and then we added a few different instruments into it so we now do also guitar, piano, and then we moved into performing arts. We love getting all the little kiddies in and teaching them different aspects of performing arts. So in a nutshell, yes so we're a music school but we are also helping them nurture our students into going to that stage through performance. Chantelle: Beautiful. Beautiful, beautiful, and it's such a gorgeous studio you run there. So looking at how has your team grown over the years and then what shaped with you as a studio owner where you've had to shift gears from just being a teacher who does everything ourselves to realizing that I've got to help these teachers do the right thing and how do I manage that, how did that happen for you? Phi: Well I started teaching on my own from home in my upstairs room with my sister Michelle. She was my admin support. When we ran out of room in our
2 house, we moved into a studio. As I grew, I advertised for singing teachers, and guitar, piano teachers, but I was also teaching five, six days a week. You know, like a lot of studio owners can relate where you're kind of burned both ends because you're trying to manage and making sure that the teachers are following the same vision and purpose that you want them to. So in a way, the teacher training program helped me sort of step into that next role where I had to move out of that teacher. Being stuck in that teacher role, where you're not able to grow and develop, and look at other areas of the business. So that's why I started the teacher training program. One of my main things was making sure our vocal training was consistent throughout the school because that's my main instrument, and there are so many different methods and training out there. So when I advertised for teachers, it was really hard to find teachers that would teach the same way and align with what I teach. So yeah, so that's basically how I started was to try and get teachers in that would train how we would train. It's consistent throughout, because you know you have parents that come in oh who's this new teacher. It's hard for them to have that trust, you know? Now I can say, "Well all our vocal teachers are trained the same way. Trained by me and you'll know that you'll have consistent training." So it takes time but it doesn't matter who teaches them. They have that confidence that if someone's away, that next teacher can come in, and it gives the teachers freedom as well, having that program in there. Knowing that the student won't lose that training that they've had for say two years, knowing that when they come in with a new teacher, we can just pick up from where they left. And the parents know that if they've been there for five years, they won't lose that gap change in teachers. Chantelle: The structure you've built into that is quite remarkable and I think it's really fascinating that you know, studio owners, we get to the stage where we can't handle it ourselves anymore. Like, I need to bring on more teachers, but I don't often see someone coming in with the point of view of okay well what do I need to do in terms of my training to ensure that class A is very consistent with class B, or class F, in fact. So what was really important to you, in like you said before, the consistency is really key. What, for you, has been really the driving force behind them? How do you ensure that there is consistency, and for studio owners who think yeah, having that level of consistency across my teachers would be so valuable. What advice would you give them about why consistency is so important and what it's given you? Phi: Reputation is really huge. So making sure that you have a system in place for that longevity of what you teach and that it sticks. It hasn't happened overnight.
3 So a lot of the teachers that teach at the studio, they've been with the school for five, six years and I've got teachers who have been there since day one. Chantelle: Yeah. Wow. Phi: So it's something that I don't know. I guess you have to see it very early on, I find that having those students who've developed through the school and experienced how the school's run and how they felt in having that community, it's so much easier for them to pass that on. It's a combination of different things, but that's what drove me was to make sure that that stayed consistent and that we had that same community and encouragement, and inspiration from all the students. Chantelle: This is where it gets really interesting in how you decided to approach this. Most studio owners that I know you know they've got teachers to come with them up through the ranks, and they might live with them for five to ten years type thing. Suddenly they just kind of fall into a teaching role, but you took a very different approach. You went about this in quite a different way. So would you share a little bit about how you kind of made the teacher training the next step in that students learning progression in fact, and how you developed that and even monetized it? Phi: When I started to lose students after year 12, I was like, you've been learning here for six years and then you're just going to let it all go. So I was like that, and those students that have done it and done the HSC, and done really well, they're gold. It's like you need to share that with students. So I started to invite older students who have finished school to say I'd prep them. When they're doing their year 12, I'll go, "So what are you thinking about doing?" Where are you going to work while you study at UNI kind of thing. A lot of them would do different things to music when they do UNI, but because they've got this passion that they have, I kind of delivered it as why don't you do something you're passionate about? Why go and work at KFC, or McDonald's, I mean which is really good too, learn and train the business side of things, but why don't you do something that you love? Some are right, and some aren't so not a right fit, but that's how I kind of delivered it. Then I went to 16 year olds because they will then have two years of training, and one of the things that was really hard when I started teaching was I never had that practical training. You kind of know all the theory, you know what to do, because you've learned it for so long, but how do you teach it and be confident while you're teaching your students?
4 So part of the program is that we put them in for terms two and four actually teaching beginner students. We use our feeder program and take them out, and the parents love it because it's like oh cool, we get private lessons. So we take them out and give them free training for a term, and that's how they get their practical hands on training, and it's basically once they finish the course, they've already been teaching for two years. Chantelle: They haven't even finished school. They haven't even finished school. Phi: No. No. Chantelle: You've got students who have been trained in your curriculum, your philosophy, your methodology primed, ready to earn an income when they leave school. Phi: Yes! So and then it kind of developed too, because what you teach is such an integral part of being a business owner and studio owner, so I decided to implement like a mini SEP at the end of the course. The thrive model is just awesome. I started to implement that and just getting them to think about what kind of studio they want to run. What do they want to teach? What is their vision and what is their purpose? They all have their tag lines and they all have their mottos for their school. They presented it in a little project to say I have a studio and I'll be teaching this. I've got a music school. And they love it. They get to teach at the studio, where they feel comfortable as well because they know the students. They know who, and of course, we're there. All the other teachers are there to support them too. So I've got singing teachers as well so they know that they can learn from each other. It's such a great environment for them, but yeah. So that's real exciting. Chantelle: What I would say that's probably what I find most beautiful about what you've developed for you is coming back to this whole concept of legacy and what is our intention at the heart as teachers. What are we all about? For us, it's all one thing for us to inspire little kids, but is not the larger intention here to allow them to kind of continue and take musical dance for the performing arts throughout their entire lives. What I find so impressive about what you've done is you've actually made it a vocational path for them. Even if they don't go full time, even if they do this through university, they can always come back to this particular stream of in their life. Extend the amount of time that someone would be in the arts because you've kind of shown here's the next step for you as opposed to when kids get 16, it can be hard to keep them in. And that's your legacy, Phi. You know it's incredible as a studio owner.
5 Phi: Thank you. It's really, it's helped me step into that next role, you know, of leadership. When I train the teachers, and I think that's really hard to see when you're teaching five days a week, but once I started running the program it's like oh this is exciting. I think I want to do this. So yeah, it's kind of cool. That's where I've diverted to now, as well as running the business, is doing the online training for singing teachers. Because I'm really loving it and it's something that I don't have to physically, like you don't have to think and prepare because as you know, you know so much and you're so passionate about it because you've done it for so long. You can just keep learning about that subject. It's exciting to be able to do that and help others, and empower others to do the same. Chantelle: One thing I could imagine, it seems like it's come quite easily to you, but I think a lot of people may struggle with is that where do I start. You know how you get results with your students, and it's quite an organic thing. You just, you get a student, you know how to kind of get them from A to Z. How did you go through the process of almost like systemizing documenting your intellectual property, and how you get the results, and what was the steps of that, how did you put that together? Phi: I think it came from first asking, what's the purpose of my program? So what do I want them to achieve? What do I want them to walk away with? What did I wish I had when I was teaching? So I sat down and went okay, what were my challenges? That's how it started. I looked at different courses as well and see how they laid theirs out, but I loved the practical approach with actually teaching hands on because it was great to actually see them teach in their environment and because most of them have taught for so long they know the technique. They know how to diaphragm breathe, they know how to sing through their registers, but teaching it is such a different thing to do. It was just so cool to see them realize how much they do know when they start teaching. So the practical side of it I think is something that's organically become more a bigger part of the course, because I think that's really important when they start teaching at the studio, you want them to be confident. You want them to know how to speak to the parents, and the teachers because they understand what your purpose and vision is. That was one of the hardest thing when you have up to 14 teachers, sometimes I had at a time, making sure they spoke to parents and their kids the same way you'd want to. For me, it was like how do I have more of me, so what I did was I put a program and produced more of me. And sometimes I found better versions of me.
6 Chantelle: Brilliant! So you're developing this little army of mini Phi's. In creating consistency of experience, and so what has this done for your life? Now that you do have this consistency, have you been able to step out of teaching more? What has this enabled you to do now that you've got the consistent teaching base? Phi: It's definitely allowed me to develop myself as a business owner. Become confident in running the business because I can focus more on what I do want. It's allowed me to spend more time with family and just have the freedom to really sit back and think of where you want the business to go. It's like you're not bogged down. And now teaching one day a week has given me so much freedom. Chantelle: How much were you teaching five years ago? Phi: I was teaching five days and basically from 3 until 8. So five, five fives, 25, 30 hours teaching because I would teach Saturdays as well, as well as running the business. Like that was crazy. Chantelle: Huge. Huge! It's so exciting now to see you're stepping into that place more of yes the mentoring with the formalized program, but then being able to have that space or creativity of being able to scale this to another level and to really make more of a difference. Which is what just so inspires me. So what would you say, for those of you who are kind of like I can see the benefit of this. I can see the benefit of A, having more of an aspirational progressive model within the studio for my students, to give them something to work towards. Because I bet all your kind of mini-phi's, your mini teachers, they're like the celebrities in your studio, I bet aren't they? Phi: They love it. It's so cool to see the young kids love to be taught by the younger students. Because they're all quite young. And they get it. They know how to talk the lingo. They really enjoy it, and I think when you have those, and I learned so much from the young kids too because they're learning so quickly and these teachers. They think they own the joint, because they've become so empowered. But I've learned so much from them as well because it's like totally changed. You know when I was there, when I was like 16, 17, I was not as confident as they were. They are now. They're quite inspiring and they teach me a lot. Chantelle: How is that impact on the retention, would you say, in the studio? Phi: I find they'll stay because once we hit that four, five year mark I know that they're going to be there and they're the ones that will invest in them doing the teacher training because their parents, then you know their parents will invest money into their music education.
7 We have had like a few different changes with systems, and a few teachers leave and things like that, so the retention hasn't been that good with those changes, but I find, the environment's different because the owner is not so stressed out. It filters through. Every challenge that comes up, we will find a solution. You're in a better head space to do that when you're not teaching five days a week. Chantelle: It's so true, Phi. So to wrap it up, what would you say, Phi, for those teachers, studio owners who are thinking that they d really love to develop beautiful, formalized teacher training program in my studio. They'd love to kind of go with something like what you've created. What would you say is your number one tip you would give them? Phi: Number one tip, I think I'd go to what you want for them, what's the purpose of your program. What do you want them to come out as? That's what you need to incorporate in your training. That's what I did. I sat back and went what do I want them to be confident in, what do I want them to come out with. For me, it was wanting them to be empowered enough to go and open their own studios, and teach what we teach because there's not enough vocal teachers that teach what we teach. So that was, ultimately, I want them to be able to run my business like their business, because in their head it's their business. Chantelle: Wow. So you're teaching them only the kind of artistic technical side of singing tuition and teach becoming a singing training, but also how to have the professionalism and how to be empowered to talk to parents as well. That's a big part of your program as well? Phi: Yes, because I want them to open their own studios. I want them to go out there and start teaching how we teach. Because you know, you can only teach so much. Chantelle: A lot of kids who need it, there's a lot of kids who need it. Phi: Yeah. Yeah. Chantelle: This is why Phi just inspires us all. This is a woman with an absolute, the biggest heart out there and a woman who truly believes in the difference that getting kids involved in the performing arts can make. So Phi, I'm just so thankful for your time today and that you have shared with us. Phi: Oh thank you. Thank you. Chantelle: It's been absolutely wonderful.
8 And Phi is a member of our beautiful Studio Evolution program. We're working with industry leaders and truly some of the most trailblazing, brilliant, sophisticated, intelligent and strategic studio owners out there in our beautiful industry. If you would like more information on joining us and working with us every single week in growing a studio, please go to stuiodexpansion.com/expand and you can fill in an application for when we can have a chat with you about joining our remarkable tribe of exceptional studio owners. So thank you again, Phi, and we'll see you next time with more of our beautiful studio owner spotlight videos. Thanks, guys. Bye.
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Full Episode Transcript With Your Host Jill Angie Welcome to The Not Your Average Runner Podcast. If you're a woman who is midlife and plus sized and you want to start running but don t know how, or if
Mike Morrison: Hey there. Welcome to episode 142 of The Membership Guys Podcast. I'm your host Mike Morrison and, if you are looking for tips and advice on growing a successful membership, then good news,
I want to give you another tool in this series of reality creation mechanisms, thoughts, and processes. Many people that I see as clients, whether they've been to other seminars, read books or have seen
BONUS - Money Attraction Accelerator Audio Do you want to know the question I get asked every single day? It is Kristen, how can I accelerate my money attraction? It s a great question, and I m sure you
Resolving Managing Customer Complaints by the 1000 James Walker Aled Davies: Hi everyone, my name is Aled Davies, founder of MediatorAcademy.com, home of the passionate mediator. You know what we do on
Common Phrases (2) Generic Requests Phrases Accept my decision Are you coming? Are you excited? As careful as you can Be very very careful Can I do this? Can I get a new one Can I try one? Can I use it?
THE MOAN OF LISA by Joseph Arnone Copyright 2018 MonologueBlogger.com All rights reserved. EXT. HOTEL - POOLSIDE - BRIGHT DAY sits on a beach chair overlooking a hotel pool. His wife enters and sits next
Welcome to your Free Ebook! Our clients, like most people these days, are on social media constantly. Social Media can be a powerful way to build awareness of you and your brand, as well as show who you
- Podcast Transcript Episode 32 How To Improve Your Listening JENNIFER:. DAN: A podcast for English learners, who want to take their language skills to the next level, brought to you by me Dan from England.
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