Coaching Pro Copy Guide Homepage

Transcription

1 Coaching Pro Copy Guide Homepage Prior to starting your copy... We highly recommend watching Simon Sinek s legendary TED Talk, Start With Why. Find the talk here! Consider the following useful framework for putting this guide to work: 1. Problem (What is the problem your key visitors are experiencing? Connect with them here.) 2. Advantages of solving the problem (How will their lives be different after the problem is solved?) 3. Proof (How do you help, and how has it worked for others before?) 4. Action (What s the best next step for your visitor to take?) Please note: You do not have to use every section the template provides. Without text or images in a particular section it will become invisible. Now go forth, and write! [brand logo] Home About Services Contact Section 1 - HERO Area ( Coaching Just Got Better ) Type of copy: Make a strong opening statement that touches on your prospect s greatest pain point (problem). Ask yourself : What problems do I solve? What breakthroughs do I help people with? How do they talk about their problems and desired solutions, and how are those problems showing up for them on a daily basis? Optional Call to action (CTA): Use the button to guide people down the page to a desired action. 1

2 Headline: 3-10 words Supporting copy: words Optional CTA button copy: 3-5 words Section 2 - VIDEO area Type of copy: Invite people to watch your video. Tie it to how it will help them get a better feel for their solution and how you provide it. Supporting copy: words Section 3 - The Reason You Do What You Do Type of copy: Begin to touch upon the advantages of solving their problem. Ask yourself : How will their lives be different after the problem is solved? What s the change you seek to make, and how is that tied to the desired results your visitors want? Approximate word count: words Alternate ideas: Can be traded for a static image, testimonial, white paper, e-book, or even a course promotion that reinforces how you help people work better. Section 4 - PROMO and/or PROOF POINT area ( Latest Book is Now Available ) Type of copy: Intro a piece that presents you as an expert, such as your latest book or course promotion. Tell them why it matters. Ask yourself: What can I share that will help build my authority? 2

3 Supporting copy: words Alternate ideas: Share logos of clients/brands you ve worked with or places you ve been featured, or share statistics such as number of lives changed, etc. Note: If you choose to replace the video module with a download or promotion, you may choose to exclude this module, and/or use this instead of the video module. (Reminder: Without text or images in a particular section it will become invisible. ) Section 5 - How it all Works Type of copy: Give your visitors a preview of how you work. Briefly outline your philosophy, method, training plan, or services here. Ask yourself: How do I talk about what I do? What are three benefits I can share behind my philosophy, or how I work, as it relates to my visitors? If applicable, what are the three offerings or ways to work with me for a potential client? Subhead: words Each column: words Section 6 - TESTIMONIALS ( What People Are Saying ) Type of copy: Social proof to reinforce credibility and substantiate your offerings, straight from your clients/customers. Ask them: What were you experiencing in your life/business when you reached out and/or bought from me? What made you decide to work with us? How would you describe the process -- and what were your favorite parts? What sorts of results have you seen? Each testimonial: 8-30 words Note: Include at least 3 testimonials with headshots or logos and names or company names. Try to have each testimonial touch upon a different benefit of working with/learning from you. 3

4 Section 7 - OPT-IN area ( Sign Up for Our Newsletter ) Type of copy: Give your visitors a reason to hand over their address. (This is important permission!) Write a benefits-focused reason for them to opt in. Ask yourself: What will they be able to do once they ve received my freebie and/or s? (i.e. DO NOT: Download our free testimonial template, DO : Get epic testimonials with the 7 questions you never thought to ask your clients. ) Subhead: 5-10 words Section 8 - OPT-IN area #2 ( Not Sure Where to Start? ) Type of copy: Give your visitors a quick win with an instant download of something useful. Like the module above, Ask yourself: What will they be able to do once they ve received my freebie? (i.e. Not Download our free testimonial template, but Get epic testimonials with the 7 questions you never thought to ask your clients. ) Subhead: 5-10 words Button: 2-3 words Note: You may choose to only use one opt-in area, either Section 7 or Section 8, particularly with Section 11 (the CTA) right below. (Reminder: Without text or images the section will become invisible. ) 4

5 Section 9 - SOCIAL area ( Connect With Us ) Include any applicable, populated social channels Section 10 - FOOTER area ( Contact ) Address Phone number address Section 11 - CTA area ( Request a Free Consultation ) Type of copy: Make it very clear what your visitors next best step is. Ask yourself: What action do I want them to take? What do they/we need to know to make it happen? What will happen when they take that next best step? Approximate word count: 3-5 words 5