Background. Naracoorte Caves Connection Business Idea Prize

Transcription

1 Background The Naracoorte Lucindale Council is focused on bringing greater economic and community benefit to the local area from the iconic Naracoorte Caves. As home to South Australia s only World Heritage site Naracoorte is a unique destination for visitors in the Limestone Coast. The Naracoorte Caves are World Heritage listed due to the importance of the fossils the Caves contain Australia s richest record of megafauna fossils. By leveraging value from the Caves and making the most of what we have at the Caves, we attract more visitors and everyone s business can benefit. At the Caves Connection Business Workshop held on 9 November business ideas were brainstormed that use or leverage Naracoorte s proximity to the World Heritage listed Naracoorte Caves. The criteria was fun, interesting, achievable ideas to connect Naracoorte to the Caves that will grow tourism and our visitor economy. Ideas were focused on food and beverage, tours and experiences, events and public space, accommodation and souvenirs and gifts. A once-off $3,000 cash prize will be awarded to the individual, business or organisation located in the Naracoorte Lucindale Council area that is the first to generate $1,000 in sales from one of the listed business ideas or another new Caves related business idea. Naracoorte Lucindale Council 1

2 Business Ideas by Theme: Food & Beverage Tours & Experiences TOP THREE 1. Aged food and wine a. Aged steaks at hotels b. Progressive dinners c. Fermented foods and beverages 2. Ice Age Foods a. Special icy poles stalactites and stalagmites b. Restaurant dishes featuring items frozen inside c. Ice makers available for public and tourist use 3. Back in Time Tour a. Tour of local restaurants, pubs offering foods from the past 1. Walking/Cycling Trail a. Caves Marathon Annual Race b. Horse & Cart experience c. Bat peddle cars for kids d. Fossil Hunt discover lost objects 2. Visitor Centre a. More immersive interactive experiences video walls, 3D printing of fossils etc b. Simulated Adventure Caving experience crawl through darkened tunnels, find objects etc group team building exercises 3. Bat Cave Experiences a. Learn about bats b. Simulate finding your way around will sonar glasses c. Hang upside down from a roof OTHER IDEAS Sedimentary (layer cakes) available in local stores with cave names A Paleo Cafe - Pete Evans inspired foods Caves Dining Experience Special dinners held in caves for corporate functions/events Cave Water Bottled water extracted from local caves or lakes Cave Explorer lunch packs local foods in picnic pack available from local cafes and pubs Stay overnight in a cave Develop James Quarry into tourism experience Naracoorte Lucindale Council 2

3 Events & Public Space Accommodation 1. Mega Fauna Playground a. Caves Tunnel b. Wonambi Slide c. Fossil sandpit d. Flintstone s Cars on track e. Kangaroo/Leo bouncy animals f. Café offering bat biscuits, wonambi hot dogs, bat burgers and bat blood drinks g. Native plants and story trees 2. Walking and Bike Trails a. Wonambi Snake trail b. Large metal animals (like entrance statements) along the trail as photo or info stops c. Public art and sculpture inspired by fossils, bats or caves 3. Caves Interpretative Centre in town a. Caves experiences, information and displays b. Pop up caves displays in empty shops or on windows 1. Themed Pub/Motel Rooms a. As simple as Cave names on rooms or more elaborate decorations rock walls, special furnishings b. Vouchers, offers or brochures in rooms to visit Caves 2. Underground Accommodation a. Similar to Coober Pedy b. Find private operator to set up one of the many unused caves to do this Caveland Festival o Prehistoric Food o Flintstones dress up, cars etc James Quarry Fossil Experience find your own fossils Extend the railway area for picnics and eating Find that Fossil Visit various sites around town to collect fossils or fossil stamps that can be redeemed for local products and experiences Naracoorte Lucindale Council 3

4 3. Camping at the Caves a. Blanche Cave set up as glamping experience Souvenirs & Gifts 1. Adopt-a-Bat a. Get a certificate, name your bat and get an App that tracks his/her movements via GPS device b. Donate to it welfare food, cave preservation etc c. Bat Rescue Drive to save endangered species 2. Caves Lubricant a. Range of Olive Oils containing fossil replica or fossil label 3. Paleo Pack a. Cave explorer pack for kids containing torch, poncho etc. Mega Fauna soft toys Skeleton wooden assembly kits 3D print a mega fauna skeleton Million year old dirt in a bottle/ Fossil dust/ Unique Egg Timer Preserved Fruits in special caves style packaging Cave Water special million year old water Objectives The objectives of the are to: 1. Encourage the implementation of one of the business ideas listed above or 2. Encourage the implementation of another new idea that connects Naracoorte to the Caves that will grow tourism and our visitor economy and is linked to one of the five themes Prize Offering A once-off $3,000 cash prize will be awarded to the individual, business or organisation located in the Naracoorte Lucindale Council area that is the first to generate $1,000 in sales from any of the listed ideas or another new Caves related business idea. The prize will be allocated on evidence of sales. Naracoorte Lucindale Council 4

5 Terms and Conditions: To be eligible you must meet the following terms and conditions: 1. You must be an individual, business or organisation located in the Naracoorte Lucindale Council area 2. The individual, business or organisation must register to participate in the competition registrations will be accepted up until 1 April 2018 or until the prize is claimed, whichever occurs first 3. You must implement one new business idea that connects Naracoorte to the Caves that will grow tourism and our visitor economy and is linked to one of the five themes 3. Sales must occur between 1 January 2018 to 30 April You must keep a record of sales and dollars generated during the competition period 5. More than one business idea can be registered but sales evidence for each idea will need to be provided separately, ie each idea is assessed on its individual sales 6. To be considered for the prize a final report with evidence of sales and dollars generated must be submitted once $1,000 in sales is achieved and no later than 31 May 2018 or until the prize is claimed, whichever occurs first 7. The competition ceases when the prize is awarded, at which time all registered individual, business or organisation will be advised that the prize has been award The following type of business ideas are not eligible, ideas that: 1. commenced prior to the Caves Connection Business Workshop held on 9 November do not fit within the objective of connecting Naracoorte to the Caves that will grow tourism and our visitor economy 3. contravene Council policies and regulations and other legislation 4. are socially or environmentally irresponsible, illegal, malicious or discriminatory Naracoorte Lucindale Council 5

6 Assessment Process 1. Registrations are received by Council up until the prize is claimed and no later than 1 April Registrations will be assessed as they are received against the objectives and terms and conditions. 3. Registrations that meet the objectives and terms and conditions will be advised that they are eligible for the prize. 4. The first registered and approved business idea that provides a final report with evidence of achieving $1,000 in sales will be paid the cash prize. 5. Final reports will be received until the prize is awarded or until close of business on 31 May 2018, whichever occurs first. 6. The decision of Council will be final. No rights exist for appeal. Business ideas that are not approved may request feedback from Council. Further Information Please contact: Sally Klose, Manager Governance & Community Development Phone: council@nlc.sa.gov.au Naracoorte Lucindale Council 6

7 REGISTRATION FORM Applicant Information Applicant Name: Business or Organisation Name: Physical location of business or organisation: Postal Address: Phone Number : Address: Web address: Individual, Business or Organisation Information Individual, Business or Organisation description (what is the nature of your activity?): Naracoorte Lucindale Council 7

8 Business Idea Information Describe the business ideas you will implement How does the business idea meet the Selection Criteria? Tick which theme your idea is aligned to: Food and beverage Tours and experiences Accommodation Souvenirs and gifts Events and public space Tell us how the business idea connects Naracoorte to the Caves and will grow tourism and our visitor economy Naracoorte Lucindale Council 8