The Story of the Brand Creative Partnerships

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Michael Crawford
5 years ago
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1 The Story of the Brand Creative Partnerships

3 Creative Execution Collaborative Efforts

4 Creative Implementation TEAM Work

5 Print Billboards Magazines

20 Web Presence Visitpaysonaz.com

21 Social Media How can you help? Become a Friend and Share!!

22 Video Town of Payson TV Channel 4 (Hotels) Sawmill Movie Theaters Harkins Movie Theaters Cox Channel 7 Web Delivery Social Media Create an Outdoor Adventure Show Build Up to 25 Videos that Showcase the Region!

23 Print Advertising

24 Print Advertising

25 Passport To Adventure What Is This Program? The Passport To Adventure has been developed to help our visitors and citizens discover all that we have to offer. How To Get Started? The goal is to have fun and visit as many attractions as possible during your adventure in Payson & Rim Country. Your Passport to Adventure Book and Mobile App identifies all of the participating attractions that will make your adventure(s) a memorable one. (The Bridge, Trails, Parks, Special Events etc) Distributed All Over Town

Register for the program. Choose from over 60 different listed adventures.

26 Passport To Adventure How do you enter? Download Your Passport To Adventure App for your smart phone. Register for the program. Choose from over 60 different listed adventures. Click on the Adventure for more details (location, dates, times etc). Scan the QR code at the participating attraction. This proves you were there.

27 Passport To Adventure Why should you do this? As you visit Payson & Rim Country attractions the system will track your activities. During your adventure you will build points that will be redeemable for cash and prizes at the end of each calendar year. How do you Redeem your points? The more attractions you visit the more points you receive. For every point you generate you will receive 1 name entry in to a drawing for cash and other prizes to be given out at one of the Town of Payson s Annual major events. The system also tracks real time who is leading the contest. This is fun for the consumer as they can see how many points they have accumulated and what their rank is.

28 Passport To Adventure What is in it for the Sponsoring Businesses The system is set up to show the consumer relevant Geographical information as they get closer to the attraction. If I selected the Fire on the Rim as the attraction I want to visit I will see a screen that looks like this. As I get closer to the attraction the system knows when to pop up a Push Notification to the consumer from that attractions sponsors. For example the sponsor of this attraction might be Macky s. And it will serve up a message from Macky s saying, Thanks for visiting the Fire on the Rim Bike Race. You have just collected 5 points. Don t forget to come eat at Macky s after your adventure and order the Adventure Burger. This is worth an additional 3 points. Remember the more things you see and do the more points you collect, the greater chances you have to win and the GREATER the adventure. Through these push notifications we are driving people to our businesses, which in return will generate more sales and bed tax for the town to use to improve the quality of life we all enjoy.

Passport To Adventure Who Pays For It? THE BOOK & THE APP WILL BE FREE TO THE PARTICIPANT. Each attraction page in the book will have a place for a sponsor(s) to be highlighted.

29 Passport To Adventure Who Pays For It? THE BOOK & THE APP WILL BE FREE TO THE PARTICIPANT. Each attraction page in the book will have a place for a sponsor(s) to be highlighted. Our goal is to work with our businesses to engage with this campaign and make an Adventure that coincides with your business. For example: Scoops Adventure Sundae Macky's The Adventure Burger Mazatzal Hotel & Casino Adventure Suite Distributed All Over Town

Make it a spectator event and invite the public.

30 Continue to Build Special Events That Drive People to our Town Enhance Existing Events to make the Adventure BIGGER AND BETTER! Continue to develop the Mud Run - Add a "Monster Gladiator Challenge on the Saturday Night of the Mud run. Make it a spectator event and invite the public. WINNER TAKES ALL Top 10 Male Athletes Top 10 Female Athletes HEAD TO HEAD 12 Obstacles In the Coliseum of Terror Grand Prize $1,000 (Male and Female) Work To Make Payson The Event Capital Of Arizona

31 2017 Event Poster

32 2017 Event Poster

34 Event Sweatshirts

Go Red Girl Scouts patch program for girls to love their hearts

Go Red Girl Scouts patch program for girls to love their hearts Family Activities: Help her heart: Visit the Go Red Resource Page for Girls and print three Go Red greeting card templates. Decorate them for three women that you love. In the cards, tell them what you