Thank you for creating a Supporter Page as part of your participation with <enter event name> on behalf of the <enter charity name>.

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1 Charity messaging is a journey towards a destination. It is important that you communicate with your supporters effectively. Your messaging must be clear, concise and personalised. Below, you will find a variety different charity messages you can use to communicate to your supporters. It all begins with registration and concludes post the event. Charity Messaging is the gateway to retaining supporters: so make sure it s done right! 1. ACQUISITION New Registrants Thank you for creating a Supporter Page as part of your participation with <enter event name> on behalf of the <enter charity name>. We encourage you to personalise your Supporter Page by uploading a picture of yourself and posting regular updates for your supporters. Your Supporter Page can be shared on social media. Keep your supporters engaged with your fundraising journey: be fresh and creative! Ask your friends, family and colleagues to donate $20 each to your page. Be the example and donate to your own Supporter Page. This not only shows commitment to your own cause, but also creates a positive benchmark for Supporters to beat. Supporters are more engaged when they know what the story of cause is. Inspire the support: make your own active change by explaining your own personal experience or a friend or family member s story. Mention your fundraising target to your Supporters. Don t be shy in letting people know what you re up to. Small actions make a big difference! Best of luck! 1

2 2. ACTIVATION Map My Fitness (events) We hope your preparations for <enter event name> are going well and you are getting prepared for the event held on <enter event date>. We wanted to help you utilise our event fitness integration program: MapMyFitness. You can download the MapMyFitness app here. Your Supporter Page integrates with the MapMyFitness smartphone app. Log you training workouts. Share the time, distance and energy you have given for your cause, right on the timeline of your Supporter Page. To integrate your Supporter Page with MapMyFitness, simply visit your Supporter Page s account settings and click Manage Connections to integrate MapMyFitness with your Supporter Page. All workout shared publicly through the app will appear on your timeline. Don t forget to have fun! The reason you are raising money is for a great cause! 2

3 3. RETENTION Fundraising Tips Now is a great time to give your online fundraising a boost. The best way to do this is to update your friends, family and colleagues on your training and fundraising progress and let them know that they can support you by sponsoring you through your Supporter Page. Remember, set your goals high! It doesn t matter if you don t quite get there, every little bit helps! SMALL ACTIONS MAKE A BIG DIFFERENCE Set an example! - Donating to your own Supporter Page shows a commitment to your charity and encourages friends and family by setting a benchmark they can follow. Use your networks! - In addition to close friends and family, don t forget to contact any other groups you may have connections with: former colleagues, old school and uni friends, members of sporting clubs you belong to, or committees you are part of. If you are involved in business don t forget to ask your suppliers, as they often like to show support. Mention your target! - Post or tweet about your fundraising efforts on Facebook and Twitter. Don t forget to mention your fundraising target and to ask your friends to help you meet it. Keep your network updated regularly about your event preparation and fundraising total. Don t forget to say thank you! Thanking your supporters is not only good manners but helps you gain potential fundraising support. Thank your supporters individually via your supporter page. Be creative and personalise each message to suit each person who has donated to your supporter page. 3

4 It s time to race With less than one week to go until <enter event name>, we hope you are feeling excited and race-ready! The week before an event is a great time to get in contact with those who are yet to donate to your page. Why not send out a reminder letting your friends and family know your goal and how they can help you reach it! WANT TO RAISE MORE? You ve still got plenty of time to reach the target you set, so here are a few quick steps to get you on the way to raising an extra few dollars to help reach or even exceed that target: Donate to your own page! - Prove your commitment to your fundraising by donating $25 yourself if you haven t already done so. Make sure you encourage each and every one of your team members to do the same. Ask your friends! - Ask another 3 friends or family to donate $25 each. Make sure you are asking people separate to your team s social circle - you don t all want to be asking the same people for a donation! Get social! - Harness Social Media and update your Facebook status or send out a personal tweet to 10 of your friends or followers asking for a $15 donation from each. If you and your team members each do this - you will certainly be on your way to reaching your fundraising target! 4

5 Race Completion We hope you enjoyed <enter event name>. So far this year s event has helped raise an amazing <enter raised $ amount> for charity, including <enter charity name>! With the race run NOW is the time to focus on doing everything possible to reach or even exceed your fundraising target of <$enter page target>. THANK YOUR AMAZING SUPPORTERS Now the event is over don t forget to personally thank all your supporters who have contributed towards your Supporter Page. Past experience has shown that many people will donate to your Supporter Page even after the event has finished. GREAT WORK Once again, thank you so much for your amazing efforts - each and every dollar raised is greatly appreciated. You have done a fantastic job and helped raise much needed support. Kind Regards, 5

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