Reality in Maps. Solutions for Innovative Destination Marketing

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1 Reality in Maps Solutions for Innovative Destination Marketing Better planning. Optimal orientation. Enhanced experiences. Digitization of the customer journey

2 Digitization of the landscape The future in destination marketing The customer journey with 3D RealityMaps A holistic, digital strategy Mapping with airplanes, drones Precise digitization of the landscape Integration of tourism content Inspiration Web maps Videos Virtual reality Reality in Maps Sharing Social media User community Ratings Planning Activity search Booking 3D RealityMaps GmbH stands for interactive, photorealistic 3D maps. Destinations are captured with airplanes and drones, and the landscape is completely digitized in 3D. All important tourism information is accurately located and correctly depicted geographically. A digital, photorealistic image of the real world on the Internet provides an ideal platform for innovative destination marketing on laptops, tablets, smartphones, touchscreens and virtual reality devices. The interactive map becomes a full-fledged travel guide when combined with tourism information about destinations from a content database. Products by 3D RealityMaps make it possible to digitize the entire customer journey in tourism. Destinations accompany and shape the journey of guests on all media formats. Photorealistic maps inspire guests during the planning phase, inviting them to explore new places. In contrast to topographic maps, this type of illustration creates fully realistic views that are emotionally appealing and easy to comprehend. Our imaging represents an entirely new way of showcasing destinations on the Internet. At the travel destination the app provides orientation assistance in the form of photorealistic maps and GPS functionality and delivers highly accurate information as tourism information is precisely displayed at the real location. Experience Apps Augmented reality Printed maps Information terminals After the trip guests can submit recommendations, rate services and share experiences. Existing content is simply taken over and prepared via interfaces to Content Management Systems (CMS) and displayed as photorealistic maps via all media formats. Destinations can analyze the digital customer journey with tracking tools, which allows businesses to optimize their marketing approach.

3 Vacation planning 3.0 Vacation planning 3.0 Travel preparation: inspiring and emotionally appealing Destinations can present their offers with photorealistic maps on the Internet in a visual design that is as attractive as never before. Users benefit from receiving all necessary information for planning their trip at a glance while concurrently being able to experience the destination interactively. Users can quickly find suitable accommodation on the map the location is an important search criterion. Finding the right information on a real map is much easier than in an extensive results list. Availability can be checked immediately due to the integration of the hotel booking system, and a digital business card of the accommodation is displayed with ratings and prices. Users can navigate directly to the booking site or the website of the hotel. Marked hiking, cycling and MTB routes and adventures whet the appetite. An automatic 3D fly function, the tour description and a detailed altitude profile help with the planning. Photos, videos and audio files can be easily integrated. Alle Aktivitäten in einer Karte Compatible with many systems 3D RealityMaps provides interfaces to all common Content Management Systems (CMS). Existing geodata can be easily integrated in 3D maps. Excellent service with digitization Links to web services display live webcam images at the actual location on the map as well as current weather conditions, open lifts and ski slopes, and lots of other useful information. Users can directly book hotel rooms or restaurants, purchase ski passes or register for events from the map. The responsive map is simply integrated as a link into the homepage and works on smartphones and tablets. Content can be fully customized. Previously digitized data must not be recorded again. 3D RealityMaps offers comprehensive services from map hosting on high-performance servers to regular software and geodata updates. Customers have full access to all displayed content. No one knows your destination better than you.

4 Orientation on-site 3D maps as an app The app as the ideal travel companion The app as the ideal travel companion Mobile apps by 3D RealityMaps are the key to optimal customer experiences on-site. They are the only navigation solution that provides photorealistic, GPS-supported maps. The landscape appears on the smartphone as it is in reality. All important information is displayed. GPX import Topographic map An app offers many functions Multilingualism Lift, slope status The smartphone utilizes targeted content and thus becomes a full-fledged travel guide with integrated navigation system! Outdoor navigation 3.0 The integrated GPS system on the smartphone precisely depicts the current location on the 3D map. Guests always know their current location and are able to access helpful information, which makes it easy for users to follow marked routes. Never get lost again! Photorealistic maps provide much better orientation than topographic maps. Virtual panorama Information about accommodations and tourism offers Ski pass purchases Ski pass purchases Routes with descriptions, elevation profiles Navigable 3D maps Added value for the destination News & push notifications Route planner & navigation GPS Tracking Weather conditions Webcams Why an app? Apps utilize the full added value of maps. The GPS on the smartphone makes real navigation possible. The user s current position and covered distances are displayed, which is not possible in the Internet browser. 3D maps include all routes, and information and can be saved on the device so that users can access this information without a mobile internet connection. Offering the same photorealistic map on the web, the app and in print ensures a high recognition value. Guests are feeling well-informed. Destinations can promptly inform and guide guests with locationbased services, tailored content and push notifications. After registration in the destination app, guests can be encouraged to participate in certain activities and rewarded with prizes or other advantages. The app provides informative and anonymized statistics about guest behavior, which makes it possible to further improve offers at the destination. Easily switch from the summer map to a photorealist winter landscape by tapping. Lifts, ski slopes and cross-country trails are displayed with their respective opening status; news, warnings, live webcams as well as weather and snow reports are also available. In addition to GPS and offline usage, apps provide off-road routing, a tracking function for personal statistics that indicates achieved elevation gain and completed routes as well as sports competitions with other users in the destination community.

5 Print classic destination marketing Pioneering destination marketing Orientation on-site on paper 3D print Tangible reality All digital content can also be printed. Everything from villages to entire mountain regions can be prepared for printing in high resolution, vibrant colors and freely selectable perspectives. Photorealistic slope plans, hiking maps and information boards provide beautiful tangible images. Hiking maps MTB & cycling maps Recreational maps Winter hiking maps Topical maps Panorama boards Illustrations for flyers, brochures, etc. Digital 3D maps can now also be printed in 3D. The latest 3D printers with powder-printing technology create colorful 3D prints in thus far unseen quality and resolution. 3D prints with aerial image texture make it seem as if one could reach out and touch the mountains a totally new experience. Ideally suited for tourism information and exhibitions. High-quality map material 3D RealityMaps provides individualized digital map material for printing from flyers to information boards in sizes up to 5 meters. Cartographic information from the CMS are transferred to the respective view and prepared with high-quality graphics. Virtual reality (VR) The worldwide unique VR application with VR goggles allows users to completely immerse themselves in the virtual reality of the digital landscape: The user can move freely in the landscape, climb mountaintops and visit towns while, all the while, receiving useful information. Virtual reality applications at the tourism office improve consulting services. Augmented reality (AR) The virtual panorama function in the app provides an ideal augmented reality experience. The 3D map orientates itself according to the user s alignment of the smartphone. Tourism content is directly displayed in the real landscape ensuring that guests are always optimally informed.

6 Closer to the action 3D for sports and live events About 3D RealityMaps Video clips moving content for Internet pages Race tracks and competitions are perfectly depicted with 3D video clips. Destinations are presented in an attractive manner with unique perspectives and interesting flyovers. Videos enhance websites and offer striking features for information screens. The company 3D RealityMaps GmbH is Europe s leading provider of 3D digitization and 3D real-time visualization. The company has developed a unique software that makes it possible to interactively depict the real world on the Internet on laptops, tablets, smartphones and virtual-reality goggles. 3D RealityMaps develops innovative applications and apps for tourism, outdoor sports and other sports events based on this unique technology. Selection of customers web maps and app session 50+ satisfied customers app installs daily users Awards 3D live-tracking 3D GPS live-tracking allows visitors to get up close and personal with athletes in competitions or expeditions. Digitization of sports sites Drones capture sports stadiums, snow parks and important buildings in 3D in high resolution. 3D RealityMaps has digitized all stadiums in Europe on behalf of the International Biathlon Union for prospective live tracking and TV broadcasts.

7 3D RealityMaps GmbH Isarstrasse 3 D Baierbrunn Tel.: info(@)realitymaps.de Your contact partner: Claudia Roeben roeben@realitymaps.de

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