By Darren Wang DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY

Transcription

1 By Darren Wang DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY

2 Self-introduction Darren Shuo Wang Undergraduate, Beijing International Studies University & University of South Carolina Research Fields Culture-themed Hotels, Private Clubs, Finance and Technology P O W E R P O I N T Work Experience CHIC Co-host, Sodexo Group(US) Personal Bio Travel Enthusiast & Technology Fan China National Scholarship Winner

3 CONTENTS Millennials, Technology and Travel Industry PC & Mobile Technology - New Trends VR, AR - New Devices Sharing Economy Technology - New Thoughts DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY

4 PART ONE Millennials, Technology and Travel Industry DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY

5 Why do millennials and technology matter? Starting birth years: 1970s to early 1980s Ending birth years : mid-1990s to early 2000s Millennials- Travel Fun & feel at home Memory making Knowledge Millennials Future Millennials-Technology Hunger for latest technologies Efficiency & Productivity Innovation Travel Technology Technology- Travel TripAdvisor.com, StudentUniverse.com Mobile Apps, AR & VR New demand - new supply

6 PART TWO Computer and Mobile Technology - New Trends In Travel Industry DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY

7 New trends on Web and Apps Flexibility Convenience

8 Trend - Cloud For Industry and Cities 01 Infrastructure Economy Scalability Knowledge For Enterprises 02 Big Data Analysis Prediction Guidance Flexibility 03 For Travelers Portability Consistency Feel of Home Cooperation

9 Trend One-stop Solution Travelling Light 01 Ticket Key Wallet Identification Convenient and Organized Itinerary Account book Photo album Customer Service Why we love our phones so much? Convenience Technology s role in our life Millennials psychology

10 PART THREE AR, VR and Wearables In Travel Industry DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY

11 AR, VR and Wearables 01 Augmented Reality Real-world environment whose elements are augmented. BRING EXITEMENTS INTO BORED LIFE! Museums, conferences, amusement parks

12 AR, VR and Wearables 02 Virtual Reality Immersive simulation of a three-dimensional environment, controlled by movement of the body. BREAK TIME AND SPACE LIMITATIONS! Hotels, sports games, endangered nature worlds, OTAs

13 AR, VR and Wearables WHAT S THE WAY OUT? 03 Wearables Google Glass Apple Watch Memolo Camera Emphasis on lightness, portability, multi-functions

14 PART Sharing Economy and Technology FOUR DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY

15 Sharing Economy and Technology 60% of Millennials trust the sharing economy, compared to 37% of all other travelers. Identify Needs. Be User-friendly. Do Safety Checks. Build Trust.

16 Millennials, Technology and Travel Millennials Identify demands Satisfy needs Trends Thoughts Devices Industry development Travels Overall satisfaction

17 References Havenstein, & Heather. (2008). Millennials Demand Changes in IT Strategy. Computerworld, 42(38), Aviles, M., & Eastman, J. K. (2012). Utilizing technology effectively to improve Millennials' FOUR educational performance. Journal of International Education in Business Jnl Intl Education in Business, 5(2), doi: / TREE Schwieterman, J. P. (2011). The Travel Habits of Gen Y. Planning, 77(5), Retrieved TWO from ProQuest Journal. City Transforms Economic Sustainability with Public Cloud. (2012). Retrieved March 23, 2016, from Matzler, K., Veider, V., & Kathan, W. (2015). Adapting to the Sharing Economy. MIT SLOGAN Management Review, 56(2),

18 Thank you! DARREN WANG, BEIJING INTERNATIONAL STUDIES UNIVERSITY