Future Trends in Digital Communication
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1 Radley Yeldar Ltd 01 Future Trends in Digital Communication Horizon scanning Prepared by Radley Yeldar December 2016
2 Radley Yeldar Ltd 02 Hello, we re Radley Yeldar. We re a creative consultancy. We create digital experiences with purpose.
3 Radley Yeldar Ltd Ash Amrite Head of Digital Damian Nowell Creative Director 03
4 Radley Yeldar Ltd 04 The GSK Future Trends Inspiration hub ry.com/future-trends
5 The future is hard to predict... Radley Yeldar Ltd 05
6 Radley Yeldar Ltd 06 Gartner Hype Cycle 2015/2016 Expectations Autonomous vehicles Micro data centres Block chain Biochips IoT Platforms Connected homes Conversational user interfaces Smart robots 3D bioprinting Smart workspace Personal analytics People literate technology Digital security Virtual PA Internet of Things Speech-to-Speech Translation Machine learning Wearables Cryptocurrencies Consumer 3D printing Natural-language question answering Enterprise 3D printing Hybrid-cloud computing Gesture controls NFC Augmented reality Virtual reality Autonomous field vehicles Cryptocurrency exchange Innovation trigger Peak of inflated expectations Trough of disillusionment Slope of enlightenment Plateau of productivity Time
7 Radley Yeldar Ltd 07 Signposts Patterns in human behaviour Accelerating trends in technology Brand & business adaptability
8 Radley Yeldar Ltd 08 Three key themes 1 Interactive storytelling 2 Physical / digital 3 Data driven experiences
9 Radley Yeldar Ltd 09 1 Interactive Storytelling
10 Radley Yeldar Ltd 10 I hear and I forget. I see and I remember. I do and I understand. Confucius
11 Radley Yeldar Ltd 11 The Interview is an immersive recruitment experience, told through interactive film. Heineken Go Places Careers Drive
12 Radley Yeldar Ltd 12 A top 10, science fiction podcast funded by GE about the decoding of a message from outer space received 70 years ago. 5+ million downloads GE The Message Podcast
13 Radley Yeldar Ltd 13 ABC News VR takes storytelling to the next level. Virtual reality news has opened the door to boundless possibilities allowing viewers to be anywhere at any time. ABC - News VR
14 Radley Yeldar Ltd 14 2 Physical / Digital
15 Radley Yeldar Ltd 15 The educational market for VR / AR is predicted to reach $300m by Goldman Sachs
16 Radley Yeldar Ltd 16 Using AR, Microsoft HoloLens transforms the way we can teach anatomy and our understanding of the human body. Page title Page subtitle Microsoft HoloLens
17 Radley Yeldar Ltd 17 3 Data driven experiences
18 Radley Yeldar Ltd 18 By 2019, connected devices will generate zettabytes of data per year. Deloitte
19 Radley Yeldar Ltd 19 Sea Hero Quest is a mobile game that gathers anonymous data to change the future of dementia research. Page title Page subtitle Sea Hero Quest
20 Radley Yeldar Ltd British Airways have patented an ingestible sensor that monitors internal temperature, stomach acidity and other properties. The cabin crew can respond to their needs based on this data. BA Digital Pill Page title Page subtitle 20
21 Radley Yeldar Ltd 21 What could this mean for GSK?
22 Radley Yeldar Ltd 22 What could this mean? Interactive storytelling Physical / Digital Data driven experiences Behind the Science 3.0 Rather than reporting on a topic, GSK could show their content through conversational, two-way immersive digital technologies. GSK Graduate Live Link Using GSK live social platforms we connect with graduates and establish a real-time event showcasing GSK Shopper Science Lab to the wider world. GSK Immersive data Each entrance foyer features an immersive data-led touch screen experience which anonymously maps GSK s genetic research.
23 Radley Yeldar Ltd 23 The best way to predict the future is to create it. Abraham Lincoln
24 Radley Yeldar Ltd 24 Thank you. We hope you found this insightful. Please give us a call if you have any questions. Visit our future trends hub to find out more ry.com/future-trends Ash Amrite Head of Digital a.amrite@ry.com Damien Nowell Creative Director d.nowell@ry.com Nicola Gunn Client Director n.gunn@ry.com
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