Augmented Reality. ARC Industry Forum Orlando February Will Hastings Analyst ARC Advisory Group

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1 Augmented Reality ARC Industry Forum Orlando February 2017 Will Hastings Analyst ARC Advisory Group

2 Agenda Digital Enterprise: Set the stage Augmented Reality vs. Virtual Reality Industry trends driving Augmented Reality Example use cases Inhibitors VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 2

3 The Digital Enterprise A rational response to a rapidly emerging, data-rich, connected reality Current Production IT Concept Digital Enterprise Decisions Enterprise S/W Analytics Cloud Platform Plant S/W Edge Management Fog Decisions Automation Systems Embedded Systems at the Edge Sensors, Actuators Sensors, Actuators Data Production Equipment production equipment. VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 3

4 Augmented Virtual Reality (VR) VR immerses the user in a virtual world a headset isolates you from the real world Hardware examples include Oculus Rift, HTC Vive Unlimited virtual worlds possible Limited physical range for the user tethered to a powerful computer non-tethered: smartphone systems Google Cardboard Samsung Gear VR Limited immersion VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 4

5 Augmented Reality (AR) Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as graphics or sound. VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 5

6 Immersive Augmented Reality Information is overlaid on the environment User moves around freely in the real world. Self-contained, battery-powered user platform Examples include DAQRI Smart Helmet (right), Microsoft HoloLens (bottom) VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 6

7 Why Now? AR Drivers Explosion of available data IIoT Ubiquity of smart mobile devices Digitization Digital Twin Building Information Modeling (BIM) Machine Learning Evolving Workforce VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 7

8 Driver: Explosion of Available Data, IIoT Influx of information coming from everywhere all the time. We shouldn t need a computer interface at each machine to access and utilize this information AR may be an ideal medium for communication in industrial environments Headset technology: handsfree, heads-up, audio and visual Why not just use a Smartphone/Tablet? Cannot underestimate the value of: hands free technology Permanent, non-distracting interface VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 8

9 Driver: Rapid Advances in Mobile Technology AR is achievable with todays mobile technology. Pokémon Go Microsoft HoloLens, DAQRI Growing expectation that information and action be accessible and achievable from anywhere. AR grants user mobility AND mobility of information using QR codes and other techniques (VuMark, object recognition, etc.) Safety Status Maintenance or Manufacturing Procedures Other meta-data VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 9

10 Driver: Digitization In the Digital Enterprise models will be used for more than just new product development Digital Twin Building Information Modeling (BIM) Evaluate real conditions against digital models AR complements this by projecting the digital world onto the real. VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 10

11 Driver: Machine Learning Machine learning Object recognition Speech and language recognition Gesture control Increasing ability for the individual to input digital information VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 11

12 Driver: Changing Workforce Increased Automation = less operators, more technicians (maybe?) Automated operations requires more maintenance Fewer operators to communicate context of failures Technicians become responsible for a larger more diverse group of machines AR can be a valuable tool for recruiting, training, and, retaining a millennial workforce Millennials are natives to technology There s got to be an app for that Millennials exhibit less company loyalty VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 12

13 Sample Use Cases Assembly guidance Maintenance/Field Repair Quality Inspection Inventory management VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 13

14 AR Inhibitors Price: Complex ecosystem to manage Hardware Software Database Public Misconception Missed expectations Industry looking for compelling use cases Need a killer app VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 14

15 Presenters JP Provencher PTC Livia Wiley Schneider Electric Drew Minock DAQRI VISION, EXPERIENCE, ANSWERS FOR INDUSTRY ARC Advisory Group 15

16 Thank You. For more information, contact the author at or visit our web pages at

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