Virtual Reality. A Unique Selling Strategy for International Markets
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- Chad Banks
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1
2 Virtual Reality A Unique Selling Strategy for International Markets
3 V.R. vs. A.R.
4 Virtual Reality: Origins Computer generated or visually captured physical environments experienced remotely, without being physically present Origins: Vary, but researchers agree the birth of VR dates back to the early 1800 s 1838 Stereoscope
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6 Virtual Reality: Origins Computer generated or visually captured physical environments experienced remotely, without being physically present Origins: Vary, but researchers agree the birth of VR dates back to the early 1800 s 1838 Stereoscope First VR Headset was invented in 1960 ViewMaster Viewfinders
7 Virtual Reality: Applications Movie Viewing Experiential Learning Gaming Toursim Promotion
8 Augmented Reality Augmented reality (AR) is a live view of something physically present whose elements are augmented (or supplemented) by computergenerated sound, video, or graphics Generally experienced through a hand-held mobile device, but goggle integration does exist MR (Mixed Reality)
9 VR at Sight & Sound Theatres: The Beginning
10 VR at Sight & Sound Theatres - WHY Problem- We are rebranding. We need a new booth. Go! Video and brochures have been telling the Sight & Sound story for decades ipad videos Single greatest selling tool is the actual experience How do we give everyone a FAM? Answer: We bring the theatre to them - VIRTUALLY Met with our brand/marketing team to develop VR together Collaboration is essential to VR achieving your desired outcomes
11 VR at Sight & Sound Theatres - HOW Captured dozens of high quality still photos Digitally stitched the images together to form a 360º virtual environment Created a customized, branded mobile app for the Samsung platform Platform is arbitrary, but Samsung has worked well for us overall Added the images to the branded app Purchased the hardware, loaded the app and went live Debuted at a consumer show in January one year after ideation Appointment show debut RTO Summit West
12 CONTENT SLIDE: TITLE GOES HERE Text and points here Text and points here
13 Benefits of VR in Sales
14 Benefits of VR in Sales Virtual FAM tour VR immerses others in your experience The difference between 2016 and 2017 RTO Summit West
15 VALUE of VIRTUAL REALITY Words paint a picture in our mind s eye. BUT Virtual reality paints the picture for us, freeing our imagination to make us part of the picture.
16 Benefits of VR in Sales Virtual FAM tour VR immerses others in your experience Power of suggestion
17 Active America China
18 Benefits of VR in Sales Virtual FAM tour VR immerses others in your experience Power of suggestion Ability to integrate existing content into your website and social media Beta launch of Facebook s VR Spaces last week Greater reach than ever before VR users are almost doubling year over year, with users = 20 million+
19 VALUE of VIRTUAL REALITY The experience will always sell better than your description of the experience.
20 Potential VR Drawbacks
21 Potential VR Drawbacks Concern #1 VR is only for millennials Concern #2 If consumers see my property in VR, they won t spend the money to come in person Concern #3 It s impersonal and takes up too much time in an appointment Concern #4 VR costs too much
22 Potential VR Drawbacks- Costs Breakdown Initial photography or videography and integrated app development Get what you pay for Quality Audio and/or Narration Mobility- Subject can move through a scene If budget is a challenge, start small still 360º photography Basic video production costs are $10K - $15K per minute of finished product Per hour basis for filming on-set time can vary from $2K - $4k per day Editing costs are generally $75 - $150 per hour Most costly fully rendered virtual video tour with CGI - $75K - $150K What s your ROI projection? $15K is equivalent to 200 new guests spending $50 per person
23 VALUE of VIRTUAL REALITY If a picture is worth a thousand words, than virtual reality must be worth a million. Macworld (Feb. 2016)
24 The Future
25 The Future The Race is On! Apple, Samsung, Google, Sony, Nintendo, techies in their basements
26 The Future Tourism Opportunities Navitaire just released the first VR search and booking experience exclusively for travel Virtual Reality may become the new tour operator catalogue The first VR/MR amusement park, Spaces, is now open in China As hardware costs come down - more consumer ownership, beyond gaming
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28 The Future Tourism Opportunities Thanks to the advent of Google Cardboard and smartphones, the average consumer doesn t have to purchase high-end headsets Google s Cardboard app has ben downloaded about 10 million times! Vimeo is offering 3 rd Party hosting, providing an affordable way to increase your reach with less financial investment and greater distribution potential No need to self-host Websites featuring VR/AR will win more audience attention than competitors Tech agile companies are successful companies
29 Next Steps Above Interactive aboveinteractive.com 360 Labs (featured at RTO Summit West) 360labs.net PGP Studios pgpstudios.com YouVisit youvisit.com World of VR Tourism News sightseeingnewsandviews.com
30 VALUE of VIRTUAL REALITY The experience will always sell better than your description of the experience.
31 Q & A
1 Topic Creating & Navigating Change Make it Happen Breaking the mould of traditional approaches of brand ownership and the challenges of immersive storytelling. Qantas Australia in 360 ICC Sydney & Tourism
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