Written by Greenlight VR, Inc. & UploadVR, Inc.

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1 VR INDUSTRY REPORT: JULY 2015 VR INDUSTRY REPORT: JULY 2015 Written by Greenlight VR, Inc. & UploadVR, Inc. Version 1.0 Release Date: July 23, Greenlight VR, Inc. & UploadVR, Inc. Unauthorized duplication or redistribution is expressly prohibited by law.

2 About Greenlight VR & UploadVR About Greenlight VR Greenlight VR is the industry leader in market intelligence for the global virtual reality economy. Fortune 100 brands, global technology companies, and leading venture capital investors use its tools, models and insights to make better strategic decisions. The company is tracking more virtual and augmented reality companies than any other market data company to date, over 1 million data points on thousands of companies. Greenlight VR is a privately held company based in San Francisco, California. You can learn more about Greenlight VR by visiting About UploadVR UploadVR is dedicated to accelerating the growth of the emerging Virtual Reality industry, producing industry driven events, covering industry news, and creating tools to connect the VR community. UploadVR is a privately held company based in San Francisco, California. You can learn more about UploadVR by visiting

3 About The Authors Clifton Dawson Howie Leibach CEO, Greenlight VR Senior Research Analyst, Greenlight VR Eva Goins Jeremy Joachim Research Analyst, Greenlight VR Research Analyst, Greenlight VR Taylor Freeman CEO/Co-Founder, UploadVR A.J. Tavakoli Advisor, UploadVR Nick Ochoa William Mason Co-Founder, UploadVR Editor-in-Chief/Co-Founder, UploadVR

4 Rights Unauthorized duplication or redistribution of this report is expressly prohibited by law. Please contact us at or with licensing questions. It s important that you respect the copyright terms in order for us to be able to continue our work. Thank you for purchasing this report.

5 Follow Up Consulting services are not included as part of your report purchase. However, limited consulting is available. If you're interested in discussing further, please contact or

6 Table of Contents 1. THE EVOLUTION OF VIRTUAL REALITY... 9 WHAT IS VIRTUAL REALITY DEFINING VIRTUAL REALITY DISTINCTION FROM AUGMENTED REALITY A BRIEF HISTORY OF THE MAJOR ERAS IN VIRTUAL REALITY Era 1 - The Birth Of Virtual Reality Hardware Era 2 - Virtual Reality s First Rise And Eventual Fall Era 3 - Modern VR: The Budding Of A True Revolution WHY IS THIS ALL HAPPENING NOW? THE CURRENT VIRTUAL REALITY LANDSCAPE HEAD MOUNTED DISPLAYS Desktop VR Console VR Mobile VR Mobile VR Lite INPUTS Haptics Body Tracking Full-Body Tracking Hand Tracking Face Tracking Eye Tracking Omni-Directional Treadmills Brain-Computer Interfacing CONTENT CAPTURE TOOLS Video & Photo Cameras D Scanning Audio Capture COMPANIES & INVESTMENTS YEARS OF ACCELERATING GROWTH... 58

7 : Tinkering and Experimenting : Virtual Reality Takes Center Stage & Beyond: An Industry In Hyper Growth U.S. DOMINATES THE WORLD Worldwide California Los Angeles vs. San Francisco...61 INVESTOR TRENDS...62 A Rapid Growth in VR Investments The Biggest VR Investments Funding Is Fairly Evenly Distributed Across Product Categories VR Education & Healthcare Companies Going Unfunded Investors Are Still Hesitant RECENT ACQUISITIONS TRENDS IN APP STORES & CONTENT DISTRIBUTION AN EMERGING LANDSCAPE OF WALLED GARDENS Oculus Share Google Play Store Samsung Milk VR SteamVR Apple itunes Store WEARVR The Rift Arcade Vrideo YouTube Facebook Other Distribution Platforms OCULUS SHARE: A DEEP-DIVE Developer & User Experience Measuring Share s Growth Top Genres TOP PUBLISHERS APP STORE MONETIZATION VIRTUAL EXPERIENCE THEMES & DESIGN MECHANICS... 89

8 SOCIAL Live Social Interactions Metaverse Room-Based Social Social Network Aggregation (Repurposed 2D) ENTERTAINMENT Live Experience Entertainment Animated Experience Entertainment Repurposed 2D Entertainment EDUCATION Virtual Classroom Telepresence Education ENTERPRISE Immersive Visualization o Architecture / 3D Visualizations o Accident Prevention o Workspace HEALTHCARE Simulation Treatment o Pain Management o Eye Treatment APPENDIX - VR ECOSYSTEM MAP APPENDIX - TOP 10 NON-U.S. COUNTRIES APPENDIX - RELATED COMPANIES APPENDIX - KEY DEFINITIONS

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