Contents. Graphic Standards Faq Sub-brand Guidelines Fonts Colors Formats and reproduction

Size: px

Start display at page:

Download "Contents. Graphic Standards Faq Sub-brand Guidelines Fonts Colors Formats and reproduction"

Quentin Houston
5 years ago
Views:

1 Brand Guidelines

2 ontents Graphic tandards Faq ub-brand Guidelines... 5 Fonts... 6 olors... 6 Formats and reproduction amples of group versions... 9 amples of headers Logo use Incorrect use of the logo olor and space requirements Use with photography Graphics Web Branding ontact Information Ispired. Ivolved. Ivested.

3 Graphic tandards he I m I visual identity of the Emory lumni ssociation is created through the consistent use of graphic elements, including logo, typography, imagery, and color palette. By preserving a professional and recognizable look for I m I, we are protecting the Emory name and reinforcing the quality of the Emory lumni ssociation as an institution to all audiences. he existence of these guidelines does not mean that materials must look exactly alike. However, the standards call for materials to demonstrate a family resemblance so it is clear they are from the same institution. his will cause the audience to associate all I m I -branded materials with the Emory lumni ssociation. he guidelines that follow apply to the I m I sub-brand, typefaces, graphics, and color usage. hey represent a cohesive standards system that unifies the I m I sub-brand while still allowing for graphic distinction among the various schools, units, and major programs. 3 Ispired. Ivolved. Ivested.

4 FQ Q: Why are brand guidelines necessary? : It is necessary to establish the I m I identity under one unified set of standards. Guidelines are necessary to maintain a consistent, high-quality look and feel throughout all materials. his will ensure all materials are recognizable as a unit. Q: May I create an official wordmark by adding the name of my school or unit next to the I m I logo? : o. he approved I m I logo has been carefully and uniquely designed by identity specialists and must be accessed by contacting arah ook or Miles liatt. You may need the advice and assistance of a graphic designer to use these files properly. Q: an I get my own custom logo? : here are versions available for chapters, interest groups, events, etc. If you have a request for a new version, please contact arah ook or Miles liatt. Q: How do I get the logo? : Put in a request with arah or Miles and they will contact the designer. Please let arah know how you will be using the logo so that the correct format can be supplied to you. Q: Who do I call if I have a problem or question? : arah ook enior Director, ommunication and echnology Emory lumni ssociation Emory University, Development and lumni Relations sccook@emory.edu 4 Ispired. Ivolved. Ivested.

It is a unifying identity for all of the association s many groups, regional chapters, interest groups, affinity groups, student groups, signature programs and events, publications, and web presences.

5 ub-brand Guidelines he I m I sub-brand is designed as an identifier for the Emory lumni ssociation. It has been considered carefully and should not be altered or rearranged. he Emory lumni ssociation s I m I sub-brand generates a feeling of excitement and inclusion for all alumni. It communicates the key messages of involvement, connection, and service. It is a unifying identity for all of the association s many groups, regional chapters, interest groups, affinity groups, student groups, signature programs and events, publications, and web presences. here are many ways in which the identity can be used such as communications, headers, premium items, displays, and banners. If a custom version is needed for a chapter or group, please contact arah ook sccook@emory.edu or Miles liatt mcliatt@emory.edu at the alumni association. hey will put in a request with the designer. Please let them know how you will be using the mark so that the correct format will be supplied. PLEME he I m I sub-brand should be used in conjunction with the Emory shield logo. On alumni association communications pieces, the I m I should be in the most prominent position. he Emory shield should not be directly adjacent to the I m I, but should be included in the piece. 5 Ispired. Ivolved. Ivested.

6 Fonts erifa Black erifa Bold may be used for secondary text in ads, etc. Futura Bold Futura Heavy Futura Book may be used for secondary text in ads, etc. he serif face in the button is erifa Black. he text curving above the top of the button is Futura Bold. he text curving below the bottom of the button is Futura Heavy. he words Ispired. Ivolved. Ivested may also be used in conjunction with the I m I sub-brand. It should appear exactly as shown here in erifa Bold. o get a copy of this file please contact Miles liatt. olors Process: Blue: =100 M=63 Y=0 K=23 Yellow: =0 M=30 Y=100 K=5 Pantone: Blue: PM 280 Yellow: PM 130 Web: Blue: Yellow: f0af13 6 Ispired. Ivolved. Ivested.

7 Formats and Reproduction Other ways in which the mark may need to be reproduced: 4-color halftone (button with shadow) 4-color flat 2-color flat (PM colors) 1-color halftone (button with shadow) (black, PM color 280 blue) 1-color flat (black, PM color 280 blue, white) Please contact arah ook or Miles liatt for the correct format and color file for your use. here will be instances when the halftone art of the button will not reproduce well, please use the flat version When printing on a premium item there should be a included next to the word Emory he Emory shield logo must accompany all uses of the I m I mark. It should not appear directly adjacent to the mark, but should be included somewhere in the piece. here may be exceptions but they must be approved by the mark manager. When printing on a color background, use version with white type for the word OIIO. void printing on blue so that the button will stand out and not blend in. he mark should never be stretched or distorted in any way. 7 Ispired. Ivolved. Ivested.

4-color button w/shadow 4-color button w/shadow and line of type

light backgrounds 4-color button w/shadow and surrounding type for

surrounding type 1-color button (black) w/shadow and surrounding type

2-color Flat versio for premium items using 1-color grayscale 4-color

8 4-color button w/shadow 4-color button w/shadow and line of type 4-color button w/shadow and surrounding type for printing on white or light backgrounds 4-color button w/shadow and surrounding type for printing on dark backgrounds 1-color button (PM 280) w/shadow and surrounding type 1-color button (black) w/shadow and surrounding type Flat version: an be reproduced in 4-color or 2-color 4-color or 2-color Flat versio for premium items using 1-color grayscale 4-color button w/shadow and surrounding type for printing on premiums 8 Ispired. Ivolved. Ivested.

9 ample of Groups aucus of 175 OEIO E M O R Y L U M E M O R Y L U M LUME & WOME OF EMORY EMORY BLK LUMI E M O R Y L U M LUMREER ERVIE E M O R Y L U M DIER WIH 12 RGER E M O R Y L U M E M O R Y L U M EMORY RVEL PROGRM FUURE LUMI E M O R Y L U M GL: EMORY LGB LUMI E M O R Y L U M HOMEOMIG E M O R Y L U M 9 Ispired. Ivolved. Ivested.

10 ample Headers 10 Ispired. Ivolved. Ivested.

11 Logo Use PPROVL OF LOGO UE PDF or hard copy of every publication and electronic communication that includes the I m I sub-brand MU be submitted to arah ook or Miles liatt at the Emory lumni ssociation before being printed or published. UIG HE I m I LOGO I OJUIO WIH HE EMORY HIELD he I m I should be used in conjunction with the Emory shield logo. Please contact arah ook to find out which of the Emory logos is appropriate (Emory, Emory University). HOW O GE HE LOGO I DIGIL FORM he logo is available in a variety of file formats (EP, PDF, JPG, PG, I). You may not be able to open the files directly on your computer without specific software. ll logo files can be requested from arah ook or Miles liatt. 1 Ispired. Ivolved. Ivested.

12 Incorrect Use of the Logo he logo should not be altered in any way, such as stretching, rotating, etc. he graphics on this page are examples of incorrect usage and alterations. Do not stretch or compress the logo. Do not change the angle of the mark. Do not place the logo inside a box. 12 Ispired. Ivolved. Ivested.

13 olor and pace Requirements he logo should be reproduced in 4-color process whenever possible. When not printing in 4-color process, reproduce the logo in grayscale. he grayscale version should only be used for materials printed in one or two colors or for internal documents (forms, memos, etc). One of the colors must always be black. ote that the I m I text is white in the grayscale version. Do not create your own grayscale version. ll materials using the I m I must be shown in draft form early in the design process to Development ommunications for approval of logo usage. Please send a PDF of the design to arah ook or Miles liatt at the Emory lumni ssociation. X X * LER PE REQUIREME For the logo to have its desired strength, a minimum of clear space should surround it. Other graphic elements should not invade this space. he minimum space is a set measurement determined in each signature and is defined as X. he X will change proportionally as the mark increases and decreases in size. X * this height is the measurement of minimum clear space that should always surround the I m I logo. 13 Ispired. Ivolved. Ivested.

14 Use with Photography It is not recommended to use the I m I on top of photography. If use with a photograph is absolutely necessary, the logo must be placed on a light- or darkcolored homogenous area of sufficient contrast. he examples shown to the right illustrate correct and incorrect use of the logo on photography. Legible Insufficient contrast. urrounding type must be distinct. Insufficient contrast. urrounding type must be distinct. 14 Ispired. Ivolved. Ivested.

tart post-college life with a helping of great suggestions. life 101 shares fun (and funny) advice on doing life right, one real world challenge at a time. i m in!

15 Graphics I m I uses a swoop as a design element in many applications of the sub-brand. We can help create the swoop to fit your intended use. Headers Your Emory school days may be coming to a close, but life is just beginning! ow you re in the ssociation the Emory lumni ssociation, that is. tart post-college life with a helping of great suggestions. life 101 shares fun (and funny) advice on doing life right, one real world challenge at a time. i m in! life 101 after Emory gift from the Emory lumni ssocition Emory lumni ssocition Miller-Ward lumni House 815 Houston Mill Road tlanta, G Book covers HOMEOMIG 2012 EM ORY LU M O IIO Hospitality center Banners 15 Ispired. Ivolved. Ivested.

16 Web Branding Do not distort or stretch any of the I m I identity graphics. Use them in their original, intended proportion. Do not use I m I identity graphics over complicated or multicolored backgrounds. In general, a white or contrasting color should be used. Blue is not recommended as there is not enough contrast between the background and the blue button. Do not display I m I identity graphics in poor quality, low resolution, or illegible sizes. Edges should be crisp, colors should be smooth, and the smallest letters should be easy for most people to read on a high-resolution monitor. Work with your web designer to ensure the graphics are of the highest quality. PDF or hard copy of every website design that includes the I m I must be submitted to arah ook or Miles liatt at the Emory lumni ssociation during the draft phase at the start of the design process. 16 Ispired. Ivolved. Ivested.

17 ontact Information RH OOK 95 enior Director, ommunication and echnology Emory lumni ssociation Emory University, Development and lumni Relations Miles liatt Manager, Marketing Emory lumni ssociation Emory University, Development and lumni Relations Ispired. Ivolved. Ivested.

Bemis Visual Identity Standards. Key Guidelines for External Users

Bemis Visual Identity Standards. Key Guidelines for External Users Key Guidelines for External Users February 10, 2014 Symbol The Bemis Symbol embodies who we are as a company dynamic and modern, an expression of the integration of our values and capabilities. Our symbol