Soldier Design Designer (9.07 Present) > Boston, MA

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1 > References available upon request RYAN HAALAND EDUCATION Bachelor of Fine Arts in Graphic Design > Oregon State University > > Corvallis, OR Honor Roll > Study abroad in Rome, Italy > Member of OSU s AIGA chapter > Participated in workshops with Rick Valicenti of 3st and Colin Metcalf and Kevin Grady of GUM. WORK EXPERIENCE Soldier Design Designer (9.07 Present) > Boston, MA Worked both in teams and individually on snowboard graphics, graphic identity systems, print and web design to bring projects from concept to completion. Other responsibilities included brand strategy, photography, pre-press and assisting with project management. 208 Collaborative Design Designer ( ) > Corvallis, OR One of a selected team of ten student designers working in a fully functioning studio catering to off-campus clients. Worked collaboratively in groups of 3 5 designers on a variety of projects. OSU Printing and Mailing Services Designer ( ) > Corvallis, OR Performed a variety of tasks including: Design work for on-campus organizations, print production, binding and customer service. Also team taught beginning and advanced InDesign workshops for OSU staff. Corey McPherson Nash Junior Designer/Intern ( ) > Boston, MA Worked closely with Creative Director and Partners on a variety of identity systems, annual reports, print collateral and many other projects. Gained real world experience in a challenging, fast paced, collaborative studio environment. Sandia National Laboratories Intern ( ) > Albuquerque, NM Worked with the missile defense group on archiving and digitizing all of their photos, and designing the packaging and information so they could easily find specific photographs. Digital Pueblo Project Volunteer ( ) > Albuquerque, NM Worked with other students creating 3D animations and visual effects in Maya and After Effects. The outcome was a 30 second commercial spot for the Lodestar dome at the Museum of Natural History in Albuquerque, NM aired on KNME TV in New Mexico. HONORS AND SKILLS Excellence in design at the OSU Graphic Design portfolio review. (12.04) > Corvallis OR Selected for 208 Collaborative Design Studio. (3.06) > Corvallis OR Adobe indesign Adobe Photoshop Adobe Illustrator Adobe Acrobat Quark Xpress Adobe After Effects Film editing Pre-Press INTERESTS Snowboarding, playing guitar and drums, photography, paintball, soccer, skateboarding and music

2 CD PACKAGING: Rage Against the Machine book campaign environment identity information packaging poster PROBLEM: Music can have a very different feel from one musician, one genre and one band to the next. The package that music comes in (in this case a single CD) should embody the sound, and character of the musician and music itself. The project was to re-design the CD packaging and booklet for any music group, soundtrack or compilation. I chose Rage Against the Machine. SOLUTION: Juxtapose high-contrast imagery with a flowing eroded type to support the heavy feel of the music and the smooth lyrical delivery of the vocals. Scans of guitar strings support the texture and metallic sound of the music. product

3 RYAN HAALAND > Page 6 CD PACKAGE > Package and Booklet

4 RYAN HAALAND > Page 7 CD Package > Poster

5 ADVENTURES WITHOUT LIMITS book campaign environment identity information packaging poster PROBLEM: Adventures Without Limits (AWL) is a non-profit organization that plans outdoor trips (mainly hiking and kayaking) for anyone who wants to participate for a small fee. They pride themselves on empowering people through the outdoors and giving people new experiences. They needed a new identity system including stationary and other various collateral. SOLUTION: Elements from a sextant (used for navigation on water) and a compass (navigation on land) create a dynamic, energetic, and edgy mark that relates to the idea of adventure. The stationary system uses abstract elements from navigational devices. product

6 Adventures Without Limits Adventures Without Limits 1341 Pacific Avenue Forest Grove, Oregon Adventures Without Limits 1341 Pacific Avenue Forest Grove, Oregon P F Adventures Without Limits RYAN HAALAND Creative Director 1341 Pacific Avenue Forest Grove, Oregon Ph: Fax: ryan@awloutdoors.com RYAN HAALAND > Page 11 AWL > Logo and Stationary

7 Adventures Without Limits Adventures Without Limits Adventures Without Limits Front Back RYAN HAALAND > Page 12 AWL > Standards Manual and Equipment

8 BB&N ANNUAL REPORT book campaign environment identity information packaging PROBLEM: Create an annual report for Buckingham Browne and Nichols school in Massachusetts centered around the theme of their campaign: Opening Minds SOLUTION: Full page images with minimal text show personal stories of students and alumni who have impacted the school without bogging the reader down with page after page of text. The donor list is kept simple and clean so donors can easily find their name and names of friends. poster product

9 RYAN HAALAND > Page 14 BB&N Annual Report > Cover

10 RYAN HAALAND > Page 15 BB&N Annual Report > Story and Financial Spreads

11 TYPOGRAPHIC POSTER book campaign environment identity information packaging poster product PROBLEM: Using an intuitive process, create a poster centered on a given quote of a graphic designer. Design a 3 x2 poster that is primarily typographically based to communicate the essence of the quote. I have always tried to learn from my mistakes by looking at things wrong and having those things turn out to be the right way to do things. When you misperceive something, very often you are getting an idea that I believe is a very important part of invention itself. Tibor Kalman SOLUTION: The quote by Tibor Kalman questions the idea of what is truly right and what is truly wrong. It subtly creates a conflict and uncertainty between the two that is manifested in the literal collision between right and wrong in the poster.

12 RYAN HAALAND > Page 17 Typographic Poster

13 MEDIOR book campaign environment identity information PROBLEM: Medior is a pharmaceutical company specializing in fibrotic reconstruction, a medical technology that repairs scar tissue, mainly in organs to prevent further complications from medical conditions. SOLUTION: An abstract mark derived from architecture that hints at new structure as well as creating a convergent, healing motion. packaging poster product

14 MEDIOR RYAN HAALAND > Page 19 Medior > Identity

15 WARREN LEHRER LECTURE POSTER book campaign environment identity information packaging PROBLEM: Design a promotional piece for OSU visiting artist, Warren Lehrer. SOLUTION: Based on many samples of Lehrer s work, we chose to use collage as the main vehicle for communication to reflect the process he uses in much of his work. The final series of 3 posters builds, and collages itself to create the final composition showing the process of the poster creation. A series of promotional T-shirts were also made with a similar visual vocabulary to the posters. poster product

16 Warren Lehrer 101 Best Sellers: The Rise and Fall of Bleu Mobley, An Illuminated Novel Thursday, March 1st at 7pm C+E Auditorium LaSells Stewart Center Oregon State University Department of Art Visting Artists and Scholars Warren Lehrer 101 Best Sellers: The Rise and Fall of Bleu Mobley, An Illuminated Novel Warren Lehrer 101 Best Sellers: The Rise and Fall of Bleu Mobley, An Illuminated Novel Warren Lehrer 101 Best Sellers: The Rise and Fall of Bleu Mobley, An Illuminated Novel Thursday, March 1st at 7pm C+E Auditorium LaSells Stewart Center Visting Artists and Scholars Oregon State University Department of Art Thursday, March 1st at 7pm C+E Auditorium LaSells Stewart Center Visting Artists and Scholars Oregon State University Department of Art Thursday, March 1st at 7pm C+E Auditorium LaSells Stewart Center Oregon State University Department of Art Visting Artists and Scholars RYAN HAALAND > Page 26 Warren Lehrer > Poster Series

17 RYAN HAALAND > Page 27 Warren Lehrer > T-shirts

18 208 DESIGN IDENTITY book campaign environment identity information packaging poster PROBLEM: Our group was tasked with creating a new identity for the 208 Collaborative Design Studio at Oregon State University. This included creating a naming standard for the studio as well as other basic collateral. SOLUTION: Because the designers in the studio change annually we created a visual system that could be easily changed to fit the group of designers for a given year. Each member of the studio was given a square to draw the numerals 208 any way they wanted. The resulting visual system is paired with the chosen name, 208 collaborative design to create the final mark. Each year the new designers in the studio will begin by drawing a new set of 10 representations of 208. product

19 RYAN HAALAND > Page Design Identity

20 SENIOR THESIS book environment identity information packaging poster campaign PROBLEM: Take an existing fringe sport/subculture and create a core brand for it that defines the people and culture of the sport. SOLUTION: The sport I chose was BASE jumping due to its current similarity to snowboarding before it became mainstream. Then working collaboratively with a fellow designer we named a hypothetical BASE jumping company, created an identity, product packaging, advertising and a point of sale installation for it. The brand utilizes allusions to covert military action and stealth to speak to the more die hard side of BASE jumpers. product

21 RYAN HAALAND > Page 31 Thesis > Name and Identity

22 New orders. Gear up and prepare to move out. This mission is designed for maximum effectiveness against a variety of targets. First make contact with your local informant. He will have vital intel concerning enemy stength and location specifics.your primary objective is to infiltrate invisibility is key to mission success. You will be provided body armor and other protective gear in the case that contact with the enemy is unavoidable. Upon mission completion make your way to the jump off point as quickly possible. From here proceed to the designated LZ for extraction. Avoid capture at all costs. If you are followed, evade using any means necessary and move to the predetermined rally point for extraction and debriefing. New orders. Gear up and prepare to move out. This mission is designed for maximum effectiveness against a variety of targets. First make contact with your local informant. He will have vital intel concerning enemy stength and location specifics.your primary objective is to infiltrate invisibility is key to mission success. You will be provided body armor and other protective gear in the case that contact no evidence of your presense with the enemy is unavoidable. Upon mission completion make your way to the jump off point as quickly possible. From here proceed to the designated LZ for extraction. Avoid capture at all costs. If you are followed, evade using any means necessary and move to the predetermined rally point for extraction and debriefing. RYAN HAALAND > Page 32 Thesis > Advertisements

23 New orders. Gear up and prepare to move out. This mission is designed for maximum effectiveness against a variety of targets. First make contact with your local informant. He will have vital intel concerning enemy stength and location specifics.your primary objective is to infiltrate invisibility is key to mission success. You will be provided body armor and other protective gear in the case that contact with the enemy is unavoidable. Upon mission completion make your way to the jump off point as quickly possible. From here proceed to the designated LZ for extraction. Avoid capture at all costs. If you are followed, evade using any means necessary and move to the predetermined rally point for extraction and debriefing. New orders. Gear up and prepare to move out. This mission is designed for maximum effectiveness against a variety of targets. First make contact with your local informant. He will have vital intel concerning enemy stength and location specifics.your primary objective is to infiltrate invisibility is key to mission success. You will be provided body armor and other protective gear in the case that contact with the enemy is unavoidable. Upon mission completion make your way to the jump off point as quickly possible. From here proceed to the designated LZ for extraction. Avoid capture at all costs. If you are followed, evade using any means necessary and move to the predetermined rally point for extraction and debriefing. RYAN HAALAND > Page 33 Thesis > Advertisements

24 RYAN HAALAND > Page 34 Thesis > Environment