Is your paper personality crystal clear?

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Gyles Lee
5 years ago
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1 Is your paper personality crystal clear?

2 Munken kampanj 2017 Psykologi på papper är inspirerat av psykiatrikern Herman Rorschachs berömda test med bläckplumpar från En kampanj i 19 länder för art directors och formgivare på kreativa byråer och bokförlag i syfte att inspirera till en ökad användning av grafiskt finpapper.

3 TOOL BOX

5 INVITATION Ehrling Braghfors Grow Creative Östermalmsgatan 26A Stockholm ARCTIC PAPER Is your paper personality crystal clear?

INVITATION Your brain is a sleeping giant Psychologist Hermann Rorschach discovered the hidden capacity of the brain in the early 1900s through his

Now it s your turn to trigger your imagination and senses with the Munken Design Range.

With the premium quality and natural feel of Munken Design Range uncoated papers, you can always get the most out of your design and communication.

This also allows you to express your paper personality by ordering an artwork on the same theme, printed on a Munken paper of your choice.

behind the scenes with Munken design range In the process of interpreting the Rorschach patterns, our ambition has been to create a free and

From a creative perspective, it s not just the end result that matters, it s also the tactile, physical experience along the way.

6 INVITATION Your brain is a sleeping giant Psychologist Hermann Rorschach discovered the hidden capacity of the brain in the early 1900s through his famous inkblot test. It s truly deep and inspirational, but as paper lovers, we are more into the design and creative process. Now it s your turn to trigger your imagination and senses with the Munken Design Range. To help you explore your paper personality, we have designed a paper toolbox of cards, inspired by the original Rorschach patterns. With the premium quality and natural feel of Munken Design Range uncoated papers, you can always get the most out of your design and communication. What is your perfect match? Get your toolbox and start challenging your creative perception with our Rorschach-inspired patterns. This also allows you to express your paper personality by ordering an artwork on the same theme, printed on a Munken paper of your choice. To place your order on our web, use your personal code on the back of this folder. behind the scenes with Munken design range In the process of interpreting the Rorschach patterns, our ambition has been to create a free and contemporary artistic expression, using the original illustrations as inspiration. To us, they are both beautiful and intriguing. From a creative perspective, it s not just the end result that matters, it s also the tactile, physical experience along the way. The process combines the best of two worlds Free, unlimited thinking and the creation of images on a blank sheet of paper. Followed by digital image processing and the addition of sublime and enhancing printing effects. Before you start creating your own Rorschach-patterns, allow yourself to be inspired and be part of the process through the film Behind the scenes on our website. /uk/paperpersonality How does it feel?

Get inspired by our film behind the scenes on our web and start creating your own rorschach patterns.

true high white shade gives an extra dimension and tonal contrast to images, whilst the smooth surface adds an exclusive, yet natural feel to the printed matter.

7 Get inspired by our film behind the scenes on our web and start creating your own rorschach patterns. this card is printed in cmyk with fm-screen and h-uv offset, with a transparent partial uv-varnish and debossed munken logotype. Get inspired by our film behind the scenes on our web and start creating your own rorschach patterns. this card is printed in cmyk with fm-screen and h-uv offset, with a transparent partial uv-varnish and debossed munken logotype. Get inspired by our film behind the scenes on our web and start creating your own rorschach patterns. this card is printed in cmyk with fm-screen and h-uv offset, with a transparent partial uv-varnish and debossed munken logotype. Get inspired by our film behind the scenes on our web and start creating your own rorschach patterns. this card is printed in cmyk with fm-screen and h-uv offset, with a transparent partial uv-varnish and debossed munken logotype. SALES TOOL CARDS How does it feel? How does it feel? How does it feel? How does it feel? This is Munken Kristall 300 g /m 2 This is Munken Polar Rough 300 g /m 2 This is Munken Lynx 300 g /m 2 This is Munken Pure Rough 300 g /m 2 The uncoated smooth surface of Munken Kristall and its true high white shade gives an extra dimension and tonal contrast to images, whilst the smooth surface adds an exclusive, yet natural feel to the printed matter. Use Munken Kristall to express, celebrate and add your paper personality to your design and printed material. Or use any other Munken shade of your choice. The uncoated, extra tactile surface of Munken Polar Rough and its crisp white shade make a perfect combination for well-defined images. Thanks to high bulk you can choose a lower grammage and maintain thickness as well as paper stability for the best final result. Use Munken Polar Rough to express, celebrate and add your paper personality to your design and printed material. Or use any other Munken shade of your choice. The uncoated smooth surface of Munken Lynx and its natural white shade make images genuine and give an exclusive and yet very true natural paper feel to any printed matter. Use Munken Lynx to express, celebrate and add your paper personality to your design and printed material. Or use any other Munken shade of your choice. The uncoated, extra tactile surface of Munken Pure Rough and its cream colour shade provide perfect readability, enhance attributes of images combined with a natural paper feel. Thanks to high bulk you can choose a lower grammage and maintain thickness as well as paper stability for the best final result. Use Munken Pure Rough to express, celebrate and add your paper personality to your design and printed material. Or use any other Munken shade of your choice. Munken kristall Munken polar rough Munken lynx Munken pure rough Grammage (g/m²) opacity (%) Thickness (μm) bulk (thickness/grammage) whiteness (cie) brightness (iso 2470/d65%) roughness (bendtsen, ml/min) Grammage (g/m²) Grammage (g/m²) Grammage (g/m²) opacity (%) opacity (%) opacity (%) Thickness (μm) Thickness (μm) Thickness (μm) bulk (thickness/grammage) bulk (thickness/grammage) bulk (thickness/grammage) whiteness (cie) whiteness (cie) whiteness (cie) brightness (iso 2470/d65%) brightness (iso 2470/d65%) brightness (iso 2470/d65%) roughness (bendtsen, ml/min) roughness (bendtsen, ml/min) roughness (bendtsen, ml/min) munken standard products are available as eu ecolabel, pefc and fsc the mark of responsible forestry. fsc-c Values are targets only and can be subject to changes over time without prior notice. you will find the latest technical information and other technical recommendations about our products at munken standard products are available as eu ecolabel, pefc and fsc the mark of responsible forestry. fsc-c munken standard products are available as eu ecolabel, pefc and fsc the mark of responsible forestry. fsc-c munken standard products are available as eu ecolabel, pefc and fsc the mark of responsible forestry. fsc-c Values are targets only and can be subject to changes over time without prior notice. you will find the latest technical information and other technical recommendations about our products at Values are targets only and can be subject to changes over time without prior notice. you will find the latest technical information and other technical recommendations about our products at Values are targets only and can be subject to changes over time without prior notice. you will find the latest technical information and other technical recommendations about our products at

8 Is your paper personality crystal clear? This is MUNKEN KRISTALL 150 g/m2 by ARCTIC PAPER Arctic Paper 2017 ARTWORK

ADVERTS ARCTIC PAPER INFO@ARCTICPAPER.COM All Munken products are available as FSC and PEFC certified. It s about being open to new challenges and finding your own creative path.

9 ADVERTS ARCTIC PAPER All Munken products are available as FSC and PEFC certified. It s about being open to new challenges and finding your own creative path. Just like our modern interpretation of the enigmatic original Rorschach inkblots. What do you see? How does it feel? With Munken Design Range you have a complete set of white The psychology of being creative? paper shades including high white Munken Kristall to explore your paper personality and make your ideas become real. Explore the complete range and find your favourite shade at arcticpaper.com The psychology of being creative? It s about being open to new challenges and finding your own creative path. Just like our modern interpretation of the enigmatic original Rorschach inkblots. How does it feel? With Munken Design Range you have a complete set of white paper shades including high white Munken Kristall to explore your paper personality and make your ideas become real. All Munken products are available as FSC and PEFC certified. Arctic PAPer info@arcticpaper.com Explore the complete range and find your favourite shade at arcticpaper.com

10 WEB

11 Arbetsgrupp Grow Grafisk formgivare: Ehrling Braghfors Creative Director: Herman Kipowski Illustratör: Christer Holmström Copywriter: Urban Björnström Originalare: Magnus Helin Produktionsledare: Mari Strömqvist Operativ projektledare: Caroline Gränström Kundansvarig: Elsa Victorin Grow Östermalsgatan 26A, Stockholm Kontaktperson: Elsa Victorin Tel:

/ MANUFACTURING PROGRAMME / - - // PAPER IN SHEETS / PAPER IN REELS

/ MANUFACTURING PROGRAMME / - - // PAPER IN SHEETS / PAPER IN REELS PREMIUM WHITE SINCE 1855 papierfabrik scheufelen, lenningen/germany / MANUFACTURING PROGRAMME / PAPER IN SHEETS / PAPER IN REELS - - // www.scheufelen.com papierfabrik scheufelen premium white since 1855