2018 Identity Manual. Healthy. Safe. Strong.
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1 2018 Identity Manual
2 Contents The Logomark Color Palette Typography EveryParent Who We Are About Children s Services Council of Palm Beach County Children s Services Council of Palm Beach County is an independent, special-purpose government established by voters in 1986 and reauthorized in The council provides leadership, funding, services and research on behalf of the county s children so they grow up healthy, safe and strong. How We Work To make the biggest impact, we focus on prenatal health and early childhood development so more Palm Beach County children are born healthy, are safe from abuse and neglect, are ready to learn when they enter school, and have access to quality afterschool and summer programming. We accomplish these goals by funding local nonprofit and other agencies to provide proven, high-quality services to our county s children and their families. To learn more about Children s Services Council, please visit About EveryParent The EveryParent Campaign offers those parenting in Palm Beach County a unique, local resource full of tips, info and spot-on advice personalized for your family. The EveryParent website allows you to Learn about what to expect as your child grows. Get trusted advice from local experts. Find answers to parenting questions and connect with resources that can help. The EveryParent apps (available for Android and Apple (ios) devices) allows you to Please contact CSC s Communications Division at Communications@cscpbc.org with any questions. Stay one step ahead of key moments in your child s life. Get notifications from local experts to help make parenting easier. Save priceless memories to your child s digital timeline. For frequently asked questions, please visit
3 Primary Logo The Logomark There are two versions of the logo. Whenever possible, use the primary stacked logo. If the print materials warrant and there is space available, the secondary logo is permitted. The logos included in this manual are available online at: Secondary Logo For coated paper please use: Heart - C:3 M:100 Y:66 K:12 or PMS 200C Text - C:0 M:0 Y:0 K:100 or PMS Black C For uncoated paper please use: Heart - C:3 M:88 Y:62 K:10 or PMS 200U Text - C:0 M:0 Y:0 K:100 or PMS Black 6U 3
4 For coated paper: C:0 M:0 Y:0 K:100 or PMS Black C For uncoated paper: C:0 M:0 Y:0 K:100 or PMS Black 6U For on-screen: R:0 G:0 B:0 For coated paper: C:17 M:100 Y:84 K:8 or PMS 200 C For uncoated paper: C:0 M:0 Y:0 K:100 or PMS 200 U For on-screen: R:183 G:15 B:52 For coated paper: C:100 M:67 Y:0 K:23 or PMS 288 C For uncoated paper: C:100 M:67 Y:0 K:23 or PMS 286 U For on-screen: R:0 G:75 B:151 Our Colors PMS, or spot colors, should be used for professionally printed materials to avoid variations in color. Generally, these colors are used for widely distributed materials that are to be shared with the public. CMYK, or process colors, should be used for all materials that are printed in-house where explicit use of PMS colors has not be requested or defined. RGB, or on-screen colors, should be used in cases where electronic media is the only format. For coated paper: C:68 M:0 Y:100 K:24 or PMS 363 C For uncoated paper: C:68 M:0 Y:100 K:24 or PMS 361 U For on-screen: R:67 G:149 B:57 For coated paper: C:0 M:48 Y:100 K:0 or PMS 144 C For uncoated paper: C:0 M:48 Y:100 K:0 or PMS 144 U For on-screen: R:248 G:151 B:29 For coated paper: C:85 M:100 Y:0 K:0 or PMS 2597 C For uncoated paper: C:85 M:100 Y:0 K:0 or PMS 2597 U For on-screen: R:82 G:46 B:145 For coated paper: C:0 M:11 Y:69 K:0 or PMS 121 C For uncoated paper: C:0 M:11 Y:69 K:0 or PMS 113 U For on-screen: R:255 G:222 B:108 4
5 1. Arial (Use primarily for text) Arial Black (Use primarily for headlines or bold text. Use in logo: ) 3. Calibri (For general office purposes. Ink friendly and cost saving.) DIN (Use bold for headlines, light or medium for text. Use in logo: Palm Beach County) 5. Futura (Use bold for headlines, light or medium for text) 6. Heiti SC (Use medium for headlines, light for text) 7. Stone Sans (Use in logo: Children s Services Council) 5
6 EveryParent Specific Fonts* 1. Magnolia Script (Use primarily for headlines when the word EveryParent is used.) ABCDEFGHIJKLMNOPQRST UVWXYZ *For all other font options, please see page 4. EveryParent Typography Guidelines 1. When EveryParent is used in a sentence, it should use camel case, bold and in the color used for the CSC heart. (see pg. 3) In cases of B&W, it should be bold and in PMS Black. 2. Magnolia Script is preferred for use of the word EveryParent. If the font does not lend itself to the design, however, the Arial family should be used. 3. When the words website or apps are used next to EveryParent, only EveryParent should be displayed in color. 4. When the website domain EveryParentPBC.org is used, it should use camel case, bold and in color (as described above). EveryParent And Use of CSC Heart 1. When EveryParent is used along with the CSC heart icon, the heart icon should be shown as follows: Sample EveryParent typography EveryParent 1. EveryParent App Icon When app icon is used, a rounded border should be applied. If no mention of EveryParent appears, please include beneath the icon. The EveryParent app icon is available by contacting Communications@cscpbc.org. Correct Incorrect Colors Heart - see pg. 3 People - CMS Cool Gray 6 C:0 M:0 Y:0 K:70 6
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BRAND GUIDE 2018 00 Table of Contents Contents 01 Hello 4 Welcome to Index Exchange 5 02 Making Our Mark 6 Our Logo 7 Let it Breathe 8 Our R Is Never Silent 9 Logo Color Variations 10 The Squares Are Social
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Art Guidelines Overview Our Graphics Department works seamlessly with Customer Service and our Sales Representatives. Once you have had a project quoted and are ready to submit your PO and art, we are
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