The. One. Number. Vietnamese American Network
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1 The One Number Vietnamese American Network
2 the Vietnamese audience AS A GROUP, VIETNAMESE-AMERICANS ARE A BRAND LOYAL AND BRAND CONSCIOUS SEGMENT INTERESTED IN A WIDE VARIETY OF PRODUCTS THAT BENEFIT THE WHOLE FAMILY. The Vietnamese cultural unit is the family, not the individual. Family members generations often live together and watch TV together, using media to maintain connec- tions to their local community here and abroad. Vietnamese-Americans value both the connection to the language and culture of Vietnam as well as to that of their adopted home in the United States. SBTN is the only television outlet in America that provides the Vietnamese audience with updated news, entertainment and cultural content in the Vietnamese language. POPULATION According to Census 2013, there are nearly 1.9 million Vietnamese in the U.S. It is the 4th largest among Asian population groups in the U.S. Since 1980, the number of Vietnamese speakers has increased seven-fold, the largest rate of increase for any language. DEMOGRAPHICS Median family income: $59,129 (2010 Census) Average household size: 3.85 (2010 Census) Median age: 35.4 (2010 Census) Home ownership: 6 in 10 Vietnamese top 10 U.S. metropolitan statistical areas WITH LARGEST VIETNAMESE POPULATION: Los Angeles-Long Beach-Santa Ana, CA 271,234 2 San Jose-Sunnyvale-Santa Clara, CA 125,774 3 Houston-Sugar Land-Baytown 103,525 4 Dallas-Fort Worth-Arlington 71,839 5 Washington-Arlington-Alexandria, DC-VA-MD 58,767 6 San Francisco-Oakland-Fremont, CA 55,636 7 Seattle-Tacoma-Bellevue, WA 55,114 8 San Diego-Carlsbad-San Marcos, CA 44,202 9 Atlanta-Sandy Springs-Marietta, GA 36, Boston-Cambridge-Quincy, MA-NH 32,353 Source: U.S. Census Bureau, 2010 Demographic Profile
3 about SBTN SBTN IS THE #1 VIETNAMESE LANGUAGE NETWORK IN NORTH AMERICA SBTN is the voice of the Vietnamese community in North America. Launched in 2002, SBTN is headquartered in Garden Grove, California and is the first 24-hour Vietnamese television network specifically programmed to meet the needs of Vietnamese audiences living abroad. SBTN was founded by renowned musician Truc Ho, who created SBTN as a bridge between Vietnamese culture, music and identity. Truc Ho produces and features in some of SBTN s most popular music programs and remains a beloved figure in the Vietnamese-American community. SBTN delivers original, high-quality news, music, lifestyle and entertainment programs for the entire family. With affiliates in Washington, D.C., San Jose, Seattle, Boston, Dallas and Toronto, SBTN broadcasts local news from cities with significant Vietnamese communities to stay connected.
4 N H A C V A N G T H E G I A N G N G O C S H O W L U N A R N E WYEAR SPEC I A L entertainment & music C O N H A C P H U O N G N A M SBTN s original-music program Nhac Vang hosted by musician Truc Sinh, vocalists Ho Hoang Yen and The Son brings pre-1975 classic songs to audiences nationwide. Dong Nhac Thinh Phong (The Ballad Room) Popular love songs performed by musician Truc Ho, vocalists Y Phuong and Nguyen Khang. The Giang Ngoc Show Veteran entertainer Giang Ngoc goes one-on-one with popular Vietnamese musicians and entertainers. Co Nhac Phuong Nam (Vietnamese Folk Songs) One of SBTN s steadfast musical shows that honors traditional folk style songs with special guest musicians. Lunar New Year Special SBTN s annual Lunar New Year countdown features a variety of music and dance performances. One of SBTN s most anticipated programs each year. DONG NHAC THINH PHONG (THE BALLAD ROOM)
5 D R A M A S variety programming P H A N TA S T I C F E A S T W I T H T H U Y P H A N The Victoria To Uyen Show Daily chat show covering Hollywood and U.S. pop culture through a Vietnamese lens with host Victoria To Uyen Hollywood First Look Features Correspondents covers red carpet premieres and interviews Hollywood & Asian cinema s biggest stars. T H E V I C T O R I A T O U Y E N S H O W Ngoi Sao Truyen Hinh (Search for SBTN s Next Big Star) A reality show-style competition pitting aspiring journalists to see who will be crowned the next star of SBTN. Phantastic Feast with Thuy Phan (Cooking Show) Journalist Thuy Phan takes you inside her kitchen to show you tips and tricks on delicious Vietnamese & fusion recipes. Dramas Soap opera dramas from Korea, Hong Kong and abroad will keep viewers entertained and engrossed for hours on end
6 C O M M U N I T Y R E P O R T S S B T N M O R N News & commentary SBTN Morning with Do Dzung and Mai Phi Long SBTN s top rated, insightful, up-to-date commentary news show airing live every Monday- Friday. I N G N E W S Evening News Hour W E E K E N D E V E N I N G SBTN s cornerstone daily news hour hosted by popular personalities Dieu Quyen and Bao Chau every Monday Friday. Kim Nhung and Ngoc Dan Thanh hosts on the weekends. Local News Hour SBTN Dallas, SBTN Boston, SBTN Washington, D.C. and SBTN Toronto are just a few of the hyper-local newscasts that airs every week keeping viewers up-to-date on what s going on in Vietnamese communities throughout North America. N E W S W I T H K I M N H U N G N G O C D A N T H A N H Binh Luan Tin Tuc News commentary show with hosts Tuong Thang, Do Phu and Anh Tuan sharing their opinions on the news of the day. (10k+ views on YouTube weekly).
7 distribution & Carriage SBTN is the most widely distributed Vietnamese channel in North America UNITED STATES N G O I S A O T R U Y E N H I N H ( TA L E N T ) S E A R C H DIRECTV AT&T U-verse Verizon FiOS EnTouch Frontier Openband Media NexTV Phonoscope SureWest Comcast Time Warner Cable Cox Cable RCN Hawaiian Telcom San Bruno Cable Tacoma Public Utilities City of Burlington TVMax Windjammer Cable Zito Media Groton Utilities CANADA Shaw Rogers Bell Telus AUSTRALIA TVB MOBILE APP Free Any device Worldwide
8 BIN N UA HL TI N C- NE WS CO MM ENTARY Garden Grove Boulevard Garden Grove, California MAILING ADDRESS P.O. Box 127 Garden Grove, California PHONE FAX For distribution inquiries, please contact International Media Distribution at info@imediadistribution.com. Saigon Broadcasting Television Network and the SBTN logos are service marks of Saigon Broadcasting Television, Inc. H O ES TU LL YW OO FE D FIRST LOOK AT U R
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