HISTORY IN RADIO STEPPING INTO THE FUTURE LOOKING AT THE PAST

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Scott Lawrence
5 years ago
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1 A Brand New Day for

2 OVERVIEW The Maxwell House coffee brand has been marked for a reawakening and while focusing on the future is essential, it is important that the American consumer not forget the roots from which it came From an entertainment standpoint, the early days of Maxwell House were spent sponsoring serialized radio programs and the ability to draw off this history is essential to creating a program that re-establishes Maxwell House as America s coffee, once and for all Morning Drive Time Radio seemed like the perfect place to start

s Maxwell House Coffee Time with Danny Thomas Portia Faces Life

3 HISTORY IN RADIO LOOKING AT THE PAST 1930 s: Maxwell House Show Boat Maxwell House MGM Hours Kate Hopkins, Angel of Mercy 1940 s Maxwell House Coffee Time with Danny Thomas Portia Faces Life STEPPING INTO THE FUTURE 2007: Why Do You Get Up In The Morning?

4 THE PROGRAM Everyone has that one reason, one something or someone that gets us out of bed each and every day. We put our feet on the floor and strive forward in our lives. New experiences are realized, new people are introduced, and all occurs because we make the conscious decision to seize the day This program concept explores the great entertaining stories of why people decide to greet the day. What is the life passion that gets you out of bed each day? What makes you smile? Life is simply too short to be taken for granted and once you find that daily pursuit, you can truly take full advantage of every moment life has to offer. This is the question we want to pose to America. The best and most entertaining stories we find will be showcased as rich inspirational media across multiple platforms

5 THE DAILY RADIO SHOW TITLE: WHY DO YOU GET UP IN THE MORNING? These individual passion stories will be programmed, as a daily weekday morning drive time 2-minute segment called Why Do You Get Up In The Morning? that will be syndicated across a major radio network Well written and rich in storytelling, these segments will feature stories of Americans who get up each day looking forward to their future, trying to put their personal stamp on the road map called life Distribution of Daily Radio Segment: Radio Network Syndication: CBS Radio Network Apple Itunes Partnership Mobile Parnership (Verizon, Sprint, Cingular) In Flight Content: American Airlines Specialized Maxwell House Micro-site

6 THE WEEKLY TELEVISION SEGMENT TITLE: WHY DO YOU GET UP IN THE MORNING? Presented by Maxwell House, the daily radio stories from the week come to life in a visually provocative weekly feel good segment on the CBS Sunday morning show with Charles Osgood Edited together as a powerful three-minute segment, American stories of passion and life purpose come to the surface, giving viewers a look at some truly remarkable and inspirational individuals Each week one American featured in the weekly radio show will be flown to the CBS Sunday Morning Show set in New York City for a brief sit down interview over Maxwell House coffee with host Charles Osgood Distribution of CBS Sunday Morning Segment: Broadband: AOL, Microsoft,Joost,Brightcove,Veoh Apple Itunes Partnership Mobile Partnership (Verizon, Sprint, Cingular) In Flight Content: American Airlines Retail: Walmart TV Specialized Maxwell House Micro-site

7 WHY DO YOU GET UP IN THE MORNING MICRO-SITE User Generated Content: User generated content is collected, as people from across the country answer the all important question of Why Do You Get Out Of Bed In The Morning? CBS SUNDAY MORNING EXTENDED STORIES: The full elongated stories of those people featured on the CBS Sunday Morning Show will be available for viewing CBS RADIO DAILY PODCAST: Podcasts of daily CBS Radio segment Why Do You Get Up In The Morning available for listening MAN ON THE STREET FOOTAGE: A Maxwell House host ambassador will continue the Why do you get up in the morning dialogue? through man on the street interviews at the: Jay Leno Show Red Carpet Celebrity Events Time Square And numerous other locations

8 DISTRIBUTION DIAGRAM Ipod Broadband Syndicated Media Players Ipod In Flight Why You Get Up In The Morning RADIO PROPERTY RADIO Why You Get Up In The Morning SUNDAY MORNING TV PROPERTY BROADCAST Mobile In Flight Retail Mobile MH Micro-site MH Micro-site *Extended Stories Avail.

Podcasting for Business

Podcasting for Business Neville Hobson For Immediate Release www.forimmediaterelease.biz PodcastCon UK London 17 September 2005 X Listen to my podcast What is a Podcast? Digital audio file, typically MP3