2014 Univision Radio South Florida

Transcription

1 2014 Univision Radio South Florida

2 WAMR-FM STATION PROFILE & COVERAGE MAP WAMR-FM / AMOR has been South Florida s Market Leader in Spanish Language Adult Contemporary Radio station since its launch over 10 years ago. AMOR s carefully programmed Spanish contemporary music and charismatic hosts continue to capture the hearts of South Florida listeners year after year. Station Format: Spanish / Adult Contemporary Station ID: WAMR-FM Signal Coverage: Power: Dade, Broward, and Lower Palm Beach 100,000 Watts Years On Air: Eighteen (18) Language: Hours per Day: Spanish 24 Hours 2

3 WAMR-FM PROGRAM SCHEDULE Monday-Friday Show Title Host Time Period Pre-Desayuno Musical Julio Cesar Machado 5a-6a Desayuno Musical Javier Romero, Osvaldo Vega y Paula Arcila 6a-10a Coffee Break Javier Romero 10a-11a El Show de Alberto Sardiñas Alberto Sardiñas 11a-3p Tardes Calientes Jose Antonio Alvarez & Roxana Garcia 3p-7p En La Noche Santiago Franco 7p-12m Saturday Sunday Music Programming 6a-10a Music Programming 6a-8a Rodrigo Duran 10a-3p Amor Celestial con Hector Serpas 8a-10a Efrain Garcia 3p-7p Hit Parade de America 10a-12n Santiago Franco 7p-10p Rodrigo Duran 12n-4p Hit Parade de America con Javier Romero 10p-12m Intimo con Alberto Sardinas El Show de Maria Marin Music Programming 7p-9p 9p-11p 11p-12m 3

4 WAMR Listeners Are Big Spenders 2014 Annual Retail Spending Power of WAMR A18+ Listeners $1.3 billion Supermarkets & Grocery Stores $895 million Clothing & Accessories $1.6 billion New Car Dealers $386 million Wireless Telecommunications $409 million Electronics & Appliances $177 million Furniture & Home Furnishings Stores 5 Source: Nielsen Audio Station Bonus Spending, Q3, 2014.

5 El Desayuno Musical with Javier Romero on WAMR #1 AM Drive Show With Hispanic Adults & Hispanic Female Listeners! Average Share M-F 6a-10a Sept/Oct/Nov 2014 PPM Among All Stations In The Market HW18-49 HA25-54 HW25-54 Source: Nielsen Audio PPM, Miami-Ft. Lauderdale-Hollywood, Sept/Oct/Nov

6 Source: Nielsen Audio PPM, Miami-Ft. Lauderdale-Hollywood, Sept/Oct/Nov 2014 Tardes Calientes with J. Antonio & Roxana #1 in The Afternoons Among Hispanic Adults, Men and Women Average Share M-F 3p-7p Sept/Oct/Nov 2014 PPM Among All Stations In The Market HA HW18-49 HA25-54 HM25-54 HW25-54

7 WRTO-FM STATION PROFILE & COVERAGE MAP WRTO-FM/ MIX 98.3 reflects Miami s diversity by playing a wide range of today s top Spanish and English hits. Mix 9-8 targets the upwardly mobile, technologically savvy year olds that actively participate in Miami s unique and exciting lifestyle. The station has skyrocketed in popularity since it s debut, ranking #1 with Hispanics 18-49*. Station Format: Spanish CHR Station ID: WRTO-FM 98.3 Signal Coverage: Power: Language: Hours per Day: Dade, Broward and Monroe 100,000 Watts Spanish 24 Hours 12

8 WRTO-FM PROGRAM SCHEDULE Monday-Friday Show Title Host Time Period Mix 98 Music Efrain Melendez 12m-6a Mix Morning Show Enrique Santos, Luisa Fernanda 6a-11a Mix 98 Music Liliani Gonzalez 11a-12n Mix de las 12 Liliani Gonzalez 12n-1p Mix 98 Music Liliani Gonzalez 1-3p Mix 98 Music Tony Banana 3p-7p Mix 98 Music Juancho 7p-12m Saturday Show Title Host Time Period Mix 98 Music Efrain Melendez 12m-6a Mix 98 Music Automation 6a-10a Mix 98 Music Board Op (Gigi) 10a-4p Mix 98 Music Juancho 4p-10p Club Mix DJ Xtreme 10p-2a Sunday Show Title Host Time Period Mix 98 Music Automation 2a-10a Mix 98 Music Liliani Gonzalez 10a-4p Mix 98 Music Tony Banana 4p-5p Uforia Countdown Enrique Santos 5p-6p Mix 98 Music Tony Banana 6p-10p Mix 98 Music Automation 10p-12m 13

9 Mix Morning Show with Enrique Santos and Luisa Fernanda #1 in AM Drive Among Hispanic Men Average Share M-F 6a-10a Sept/Oct/Nov 2014 PPM Among All Stations In The Market HM HM18-49 HM25-54 Source: Nielsen Audio PPM, Miami-Ft. Lauderdale-Hollywood, October 2014

10 The Univision America Network Univision s News/Talk/Sports network - designed to inform, entertain, and empower Hispanic listeners It includes radio stations in top Hispanic markets across the country and features local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment More Listeners More Shows More Exposure 16

11 Univision America 1140 Targeted On-Air Environments Weekday Programming De Costa a Costa M-F 6a-9a National and International Talk A Esta Hora con Almora M-F 9a-10:30a News Talk and Politics Dra. Isabel Show M-F 1 p 2 p Self Empowerment El Show de Maria Marín M-F 12p-1p Motivational Talk Fernando Espuelas M-F 2 p-4p Current Events and Politics Helen Aguirre M-F 4p-6p National Issues and Politics José Luis López Salido Locura Deportiva M-F 6p 7p Al Sports Show Rubén Luengas M-F 7 p 9p Current Events 18

12 WAQI-AM STATION PROFILE & COVERAGE MAP WAQI 710 AM reaches South Florida s Hispanic adult listeners as far south as Key West and as far north as Daytona Beach, with east/west coverage from Miami to Naples. Our upscale programming appeals to affluent Hispanics. Top-rated news commentators promote a close and loyal relationship with Miami s Hispanic community. WAQI is the pulse of the Hispanic community from sign on to sign off. The station is full of credible and well-respected personalities. Exclusive programs to WAQI include news, commentaries, Armando Perez Roura, Martha Flores and La Tremenda Corte. Station Format: News-Talk Station ID: WAQI-AM 710 Signal Coverage: Power: Dade, Broward, Monroe, and Palm Beach 50,000 Watts Years On Air: Twenty (20) Language: Hours per Day: Spanish 24 Hours 22

13 Radio Mambí 710 Targeted On-Air Environments Weekday Programming Noticias 23 Al Amanecer (Simulcast) M-F 5a-7a Local and National News Pedaleando Con Bernie M-F 7a-9a News Talk En Mi Opinión M-F 9a-11a Current Events News Talk En Caliente M-F 12p-12:30p News Talk Ninoska en Mambí M-F 1p-3p Local,National Issues and Politics Al Ritmo de Miami M-F 4p 5p Local Current Events El Atico de Pepe M-F 5p-7p Nostalgia and Entertainment En Caliente M-F 7 p 8p News talk and Politics La Noche y Usted M-F 9p-12m News Talk and Politics 23

14 Univision Radio Is More than Just Radio.. Streaming, Mobile, Facebook and Digital Mobile Listen through the Univision Radio app and interact on our Mobile sites. Univision Radio: Bring this coupon into any Walgreens or CVS for a free sample of Take 5 Gum s newest flavor, yellow mellow. Streaming Listeners stream our radio stations live so they can listen at work or while they are online at home. Digital Radio drives listeners to connect with Univision.com Social Networks Listeners join the radio station s VIP club, log onto DJ s Facebook pages, or Tweet with them. 27

15 Our Signature Events & Sponsorship Opportunities Three Kings Day Parade Date: January, 2015 Attendance: Over 500,000 Event Info: An all day family parade that travels down 14 blocks of Calle 8 featuring floats, local celebrities, Radio and TV personalities, marching bands and local cultural groups. The parade is produced by Univision Radio Miami and is one of the top 5 Hispanic events in terms of attendance in the country Familia y Hogar Expo Date: May, Attendance: 40,000 over the two days Event Info: A Two day expo event designed for the entire family that features themed pavilions such as Health, Beauty, Auto, Sports, Fashion, Cooking, Finance and much more. A great opportunity for sampling, experiential marketing and much more Miami Heat, Miami Dolphins, Miami Marlins Date: Miami Heat: October -March, Miami Dolphins: Sept- Jan, Miami Marlins: April-Oct Event Info: WQBA is the official voice in Spanish of the Miami Dolphins. WAQI is the official voice in Spanish of the Miami Marlins and the Miami Heat. We have pre-game, post-game and in game opportunities for all of our sports properties. We can also bring a themed remote or live broadcast to your retail location. 29