5.6. The UoM Blue is the cornerstone of our visual identity and it is important that we strive to reproduce it as accurately as possible.

Transcription

1 5.6 The UoM Blue is the cornerstone of our visual identity and it is important that we strive to reproduce it as accurately as possible. When you are designing communications, always ensure you use the correct UoM Blue colour code. No variations from this colour palette are allowed. You may only select from these colours. Illustrations and photography are exempt from this rule please contact for advice. Infographics must adhere to these colours. Tints of colours are allowed for items such as infographics, highlight boxes, and other situations where colour is used to distinguish different pieces of information. Tints of colours are not allowed for backgrounds, type, or focus marks. If you are producing collateral such as banners, building signage, hoarding, vinyl or require the specific UoM Blue paint colour, please contact the Brand team in External Relations for guidance The UoM brand colour has been updated as of. This is a different shade of blue than previously used. Primary brand colour: UoM Blue PANTONE: 7687 CMYK: 100 / 75 / 2 / 18 RGB: 9 / 65 / 131 #

2 5.6 Supporting colour palette page 1 of 2 These colours have been chosen specifically to complement the UoM Blue. They are not specific to any one area or activity. : Supporting colour palette BLACK TEAL CMYK: 0 / 0 / 0 / 100 RGB: 0 / 0 / 0 PANTONE: Process Black # CMYK: 15 / 5 / 1 / 41 RGB: 153 / 162 / 170 PANTONE: Cool Grey 7 #99A2AA CMYK: 84 / 11 / 27 / 6 RGB: 63 / 167 / 194 PANTONE: 2222 #3FA7C2 CMYK: 64 / 0 / 20 / 0 RGB: 124 / 189 / 206 PANTONE: 630 #7CBDCD EMERALD BLUE CMYK: 72 / 0 / 63 / 0 RGB: 89 / 177 / 127 PANTONE: 2416 #59B17F CMYK: 49 / 0 / 38 / 0 RGB: 152 / 214 / 195 PANTONE: 2246 # 98D6C3 CMYK: 74 / 44 / 0 / 0 RGB: 93 / 127 / 190 PANTONE: 7683 #5D7EBD CMYK: 40 / 0 / 10 / 0 RGB: 173 / 205 / 240 PANTONE: 2975 #ADCDF0 YELLOW ORANGE CMYK: 6 / 37 / 65 / 0 RGB: 236 / 174 / 101 PANTONE: 157 #ECAE65 CMYK: 0 / 22 / 44 / 0 RGB: 255 / 220 / 162 PANTONE: 155 #FFDCA2 CMYK: 0 / 70 / 71 / 0 RGB: 231 / 112 / 82 PANTONE: 1665 #E77052 CMYK: 0 / 50 / 50 / 0 RGB: 255 / 164 / 120 PANTONE: 487 #FFA478 46

3 5.6 Supporting colour palette page 2 of 2 These colours have been chosen specifically to complement the UoM Blue. They are not specific to any one area or activity. : Supporting colour palette GREEN PURPLE CMYK: 50 / 0 / 68 / 0 RGB: 161 / 209 / 114 PANTONE: 2269 #A0D172 CMYK: 21 / 0 / 52 / 0 RGB: 218 / 226 / 153 PANTONE: 579 #DAE299 CMYK: 64 / 45 / 0 / 0 RGB: 114 / 131 / 191 PANTONE: 2115 #7283BE CMYK: 37 / 21 / 0 / 0 RGB: 176 / 188 / 225 PANTONE: 2113 #AFBCE0 PINK CMYK: 0 / 58 / 36 / 0 RGB: 238 / 136 / 137 PANTONE: 2339 #EE8889 CMYK: 0 / 34 / 20 / 0 RGB: 255 / 189 / 204 PANTONE: 2337 #FFBCCC 47

4 wireframe cc Wireframe.cc - minimal wireframing tool { wireframe cc Save Sign Up Save Sign Up Wireframe.cc - minimal wireframing tool { View this in your web browser. Examples are for illustrative purposes only : Usage Layouts may use up to three pairs of secondary palette colours per oneofsurface* (a surface is one University Melbourne & MCM Documentation & Templates page, spread, VCA or side of packaging), plus UoM Blue and white. [ENEWS BANNER] View this in your web browser. Atrium Resilent Cities VICT AGNE COOFL BANNER] LT EHGEE AORFT S THE ARTS VICTORIAN O OL R L IE[ENEWS NEWS HIGHLIGHTS When creating two-tone images, the darker colour in each pair should be used for the image, the Header/footer lighter for thevca containing box (i.e. the image needs Spread 2 to be in positive, not negative). When creating layouts in professional design software, layer effects such as Multiply and Overlay may be used. However, the colours that result from these overlapping elements must be in keeping with the brand colour palette. Faculty of Architecture, Building and Planning HIGHLIGHTS Lead story heading dolor sit amet et delectus accommodare his consul copiosae THE GALLERY SCHOOL AND legendos at vix ad putent delectus. THE FATE OF WOMEN ARTISTS 1 heading Lead story heading At a recent opening, talkingetwith an artistaccommodare. and former Victorian College of the Arts dolori was sit amet delectus student. I consider her successful both in terms of the quality of his her oeuvre the money dolor sit amet et delectus accommodare consuland copiosae 2 heading she makes from But putent she wasdelectus. railing against the sexism prevalent in the art world, about her legendos at vixit. ad dolor sit amet et delectus accommodare. sense of exclusion, her inability to accrue the rewards that male artists did. She was cynical 1 heading and furious. Was it just a whinge? Don t male artists feel neglected, ignored and excluded by heading 3 dolor sit amet et delectus accommodare. the powerful hierarchies operate in the art world? dolor sitthat amet et delectus accommodare. 2 heading dolor sit amet et delectus accommodare. Read the full article WHAT'S ON 3 heading dolor sit amet et delectus accommodare. 1 Date 2 Date EVENT HIGHLIGHTS Event title 1 Event title 2 WHAT'S ON 1 Date 3 Date 4 Date Event title 3 Event title 4 2 Date 3 Date MORE EVENTS Event title 1 Event title 2 4 Date Event title 3 Event title 4 28 THIS MONTH ON PRECINCT MORE EVENTS Music Colloquia Passion, Lament, Glory 7 March 9 May 31 March 1 April Melbourne Conservatorium This performance at Melbourne s THIS MONTH ONThisPRECINCT Lunch Hour Melbourne School Concert Series of Engineering Mondays, 1.10pm 2.10pm, Melba Hall 28 of Music series of colloquia St Paul s Cathedral depicts the perpetuates the legacy and The popular Monday lunchtime Passion and Resurrection of cultural impact of Melburnian concert returns to Melba Hall, Christ. The musical centrepiece music patron and publisher Louise lighting up the dreariest day of the is Giovanni Battista Pergolesi s Hanson-Dyer ( ), working week. On 13 March, see musical setting of the Stabat founder of Éditions de l OiseauJosep M. Martí Duran, one of the Mater (1736). Expect strong Lyre, by bringing cutting-edge finest exponents of seventeenth visual imagery and dance-based issues in music research to a and eighteenth-century plucked movement. Musical direction by instruments, and one of the acclaimed conductor Erin Helyard, public forum for discussion and debate. It presents lectures by world s finest lute players. Duran supported by specialist Baroque has performed in Europe in musicians, with singers and actors renowned scholars Richard Cohn, Jeanice Brooks and Paul Watt, numerous festivals, including drawn largely from the MCM. working in diverse fields of music Innsbrucker Festwochen der Acclaimed mezzo-soprano Caitlin research including historical Alten Musik, and Festival D aixhulcup makes a solo appearance. Lead story heading musicology, ethnomusicology, en-provence. He has recorded E-news subscribers can access theory, performance studies for France Music, Radio France, discounted tickets by visiting dolor sit ametmusic et delectus accommodare his consul copiosae. and composition. Admission is RNE, SONY International and Eventbrite and using the code free but booking is essential. Alpha. Admission is free but VCAMCMenews. 1 heading booking is essential. *Exceptions to this would be: 1. I f you have a long form document (e.g. course prospectus) that is divided into colourcoded sections. If you have a section ending on a left hand page, and the section starting next to it on Pagenew 41 the right-hand page, then it would naturally occur that the two section colours appear on the same spread. 2. If you have tables or infographics that require extra colours in order to communicate clearly. Faculty of Arts Supported Exotic. Artist: Amanda Johnson. Oil and Acrylic on canvas Creative Writing at the University of Melbourne Creative Writing at the University of Melbourne offers students an exciting environment in which to develop essential skills in creative writing. Our academic staff are widely published writers and leading researchers in the following areas: dolor sit amet et delectus accommodare. Lead story heading heading 2 dolor sit amet et delectus accommodare his consul copiosae. Event details Series details Event details dolor sit amet et delectus accommodare. 1 heading heading 3 dolor sit amet et delectus accommodare. dolor sit amet et delectus accommodare. 2 heading dolor sit amet et delectus accommodare. CRICOS CODE 00116K CRICOS CODE 00116K You have received this message because you are a student, former have received this message because you are a student, former 3 headingyou student or or staff staff member member of of the the Faculty Faculty of of VCA VCA & & MCM, MCM, or or because because you you student have subscribed subscribed independently independently to to the the e-newsletter. e-newsletter. have dolor sit amet et delectus accommodare. View in in browser browser Privacy Privacy Policy Policy Unsubscribe Unsubscribe View PRECINCT FOOTER F T I Poetry and poetics Creative nonfiction and autobiography Contemporary Australian writing Writing for theatre and the screen Serial storytelling, including writing for television and podcasts Emerging forms of writing: graphic narratives, writing for live art and performance Politics of writing and speech: place, identity, gender, race, aesthetics and performance The theory and teaching of creative writing, creativity and composition Undergraduate students develop their writing through workshops, readings, and seminars in prose fiction, poetry, scriptwriting, creative non-fiction and life writing. In addition, students are challenged to extend their creative work to avant-garde, cross-genre and experimental forms of writing and to critically test the influence of contemporary theoretical and philosophical schools of thought on modes of writing. Victorian College SPATIAL of the Arts INFORMATION CAREER PATHWAYS Contact us Short fiction and novels arts.unimelb.edu.au/ culture-communication scc-info@unimelb.edu.au School of Culture and Communication Room W209, West Tower John Medley (Building 191) The University of Melbourne Parkville 3010 Australia Program Head Dr Elizabeth MacFarlane Creative Writing findanexpert.unimelb.edu.au/ display/person ecm@unimelb.edu.au FOOTER Y PRECINCT L For more information, visit arts.unimelb.edu.au/culture-communication For more information, visit eng.unimelb.edu.au CRICOS Provider Code: 00116K Spatial Information 11 F T I Y L 11 48

5 5.6 : What not to do Inappropriate colour usage A maximum of three colour pairs, plus UoM Blue and white may be used on a page. This layout uses five (orange, green, pink, blue, and yellow). When creating two-tone images, do not use the lighter shade for the image, with the darker shade for the containing box. This results in a negative effect. Victorian College of the Arts Theatre Biomedicine The University of Melbourne s biomedical and health science degrees provide the best preparation for the challenges of contemporary healthcare delivery and research. Course Guide 2019 Do not use colours that aren t part of the brand colour palette. Biomedicine The University of Melbourne s biomedical and health science degrees provide the best preparation for the challenges of contemporary healthcare delivery and research. When using layer effects, the colours that result from overlapping layers must be similar to colours that are in the brand colour palette. In this case, this green is not similar to any of the brand colours. Faculty of Medicine, Dentistry and Health Sciences VCA Victorian College of the Arts re t a e Th 49

6 5.7 Imagery The use of multiple layers of imagery speaks to the changing focus of study and research at the University of Melbourne; at one moment taking in a broad perspective and the next, concentrating on in-depth knowledge. Science Biomedicine Content images represent the broader perspective, whilst detail images represent an in-depth view, as such the detail image should be some sort of macro representation of the subject being discussed. Try to mix up the use of content and detail images in your designs to tell the greater story. A collision of chemical sciences, earth sciences, engineering systems, environmental sciences, geography, information technology, life sciences, mathematics and statistics, physical sciences and psychological sciences. The University of Melbourne s biomedical and health science degrees provide the best preparation for the challenges of contemporary healthcare delivery and research. Examples are for illustrative purposes only Imagery 50

7 5.7 Imagery: Content imagery Appropriate content imagery Ideally, content images should be depicting people engaged in an activity related to the subject being discussed. They show the wider view rather than detail, e.g. a person looking through a microscope, rather than the view through the microscope. This puts the focus on the accomplishments of people, and the interaction of the University with the community. Overall, images should depict a wide range of people, of diverse genders, nationalities and abilities, reflecting the vibrant and diverse population of UoM. Keep this in mind particularly when selecting multiple images, e.g. when selecting a set of images to use throughout a brochure. The style should be as natural as possible the images should look like real slice-of-life portrayals, rather than staged stock imagery, e.g. people looking straight at the camera does not look natural; it is preferred that the gaze of the subject falls upon the task in which they are engaged. The exception to the previous rule is where headshots are required, for example for student or speaker profiles. Where appropriate, the style of the images should be light filled and fresh (obviously, this cannot apply to activities that naturally occur in dark environments, e.g. on stage), with high contrast between darks and lights. When shooting images for the University of Melbourne, be sure to shoot wide enough that you will have the flexibility to use the final shots in a variety of layouts. If you don t allow enough space around the people in your photographs, you may find it difficult to crop the image or to apply the focus marks. Content images may be used in full colour or a duotone of brand colours. Guidelines and more information on photography are available on the Staff Hub. Imagery 51

8 Snapshot of Melbourne 5.7 futurestudents.unimelb.edu.au The University of Melbourne is proud to be Australia s leading university, ranked No. 1 in Australia and No. 33 in the world by the Times Higher Education World University Rankings (2016 ). Our success is driven by a model of university education designed to produce well-rounded, thoughtful and skilled graduates. We look forward to welcoming you to our community! To see a bit more about our courses, the Melbourne Model and uni life, join us at: futurestudents.unimelb.edu.au Year 10 Guide Your guide to courses and subject choices for entry to university in 2020 Learn from the best Imagery: Content imagery What not to do Some of the world s brightest minds come to study and teach at Melbourne. You ll be learning from industry leaders and researchers at the forefront of discovery. Inappropriate content imagery Study in the heart of Melbourne A 10-minute walk from the CBD, our Parkville and Southbank campuses give you the opportunity to study in the heart of Melbourne. Generous scholarships This image is focused on Professional pathways the object, rather than the person using it. A Study overseas better image would be if Roads to success this shot was zoomed out to show the person s face. Graduate employability We offer one of the most generous and comprehensive scholarship programs in Australia, with over 1000 scholarships, bursaries and prizes. Open Day Sunday 20 August, 10am 4pm Parkville and Southbank campuses Events near you futurestudents.unimelb.edu.au/events With more than 400 graduate options to choose from, you can become a qualified master in anything from law to engineering. There s more than one way to get started at Melbourne. If your road to uni isn t easy, Access Melbourne could help or you could transition into university with our Diploma in General Studies. Our graduates are ranked No. 1 by Australian employers. QS Graduate Employability Rankings Flexibility and focus Year 10 Guide Intellectual property Copyright in this publication is owned by the University and no part of it may be reproduced without the permission of the University. For further information, refer to: unimelb.edu.au/governance/statutes Kwong Lee Dow Young Scholars Program Are you a high-achieving Victorian student who would benefit from access to the University of Melbourne s libraries and a community of scholarly peers? Connect with us For information on our courses and entry requirements contact Stop 1 Statement on Privacy Policy When dealing with personal or health information about individuals, the University of Melbourne is obliged to comply with the Information Privacy Act 2000 and the Health Records Act For further information, refer to: unimelb.edu.au/unisec/privacy coursesearch.unimelb.edu.au Avoid highly posed imagery with subjects looking directly at the camera. Images should look like a slice of life where the subjects are not aware of the camera and are engaged in some other activity or conversation. Submit an enquiry online at futurestudents.unimelb.edu.au/contact Call 13 MELB ( ) Visit us at Stop 1 (Parkville): 757 Swanston Street The University of Melbourne Victoria 3010 Australia You can choose to study almost anywhere in the world as part of your Melbourne degree. Nearly half of all students rethink their career direction at university. Our flexible degrees let you focus on your chosen career from day one, or explore a range of different subjects before deciding. Continuing Student Survey 2016 Contact us Disclaimer The University endeavours to ensure that information contained in this publication is current and correct at the time of printing. However, the University may change details relating to its courses from time to time (such as subjects offered, fees or academic staff). You should not rely on this publication to make any decision about making or accepting any application to study at the University. Before doing so, you should contact the school or faculty directly to ensure that the relevant information is current and correct. This does not affect any rights you may have under the Australian Consumer Law. facebook.com/unimelb twitter.com/unimelb youtube.com/unimelb instagram.com/unimelb unimelb futurestudents.unimelb.edu.au/ contact/brochure Photography: Sharon Walker (On Location Photography) Authorised by: Director, External Relations, July CRICOS Provider Code: 00116K Printed on paper from responsible sources. futurestudents.unimelb.edu.au/info/school-students/kwongleedow Do not use clip art. This image needs to be adjusted to have higher contrast and a more light, airy feeling. This image is highly posed and doesn t feel natural. Also, its comical nature does not align well with the prestige of UoM. This image does not depict people engaged in an activity and is not providing any kind of real information or insight into a topic. Imagery 52