COURSE INFORMATION PACK

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3 COURSE INFORMATION PACK Contact Details (Head Office) Bellville Campus Bellville Business Park DJ Wood Street Bellville 7530 Tel: /7 Fax: Website: Prestige Academy accreditation status We comply with requirements for accreditation as a higher education institution, that includes quality assurance, quality promotion and ongoing quality improvement. Prestige Academy (Pty) Ltd is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, Registration certificate no. 2009/HE07/005 Prestige Academy (Pty) Ltd is accredited by the Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE) to offer the Advanced Certificate in Photography. Accreditation status of the Advanced Certificate in Photography The Advanced Certificate in Photography is registered on the National Qualifications Framework (NQF) of the South African Qualifications Authority (SAQA), qualification ID Admission requirements for the Advanced Certificate in Photography National Senior Certificate Students must first pass the Higher Certificate in Photography (SAQA I.D ) to be able to advance to the Advanced Certificate in Photography.

4 OVERVIEW OF THE QUALIFICATION Photography skills are required for the fundamentals of various creative fields. From lighting and other technical aspects to marketing yourself with an attractive portfolio, this qualification will educate you about the business, art and science of photography. This qualification also instructs you in the mechanics of photography, imaging and studio practices. As a qualified photography graduate you would have acquired the professional photographic skills, technical know-how and the creative flair to pursue a career as a photojournalist, fashion, portrait, commercial, wedding photographer or even become a freelance photographer. CURRICULUM OUTLINE

5 MODULE DESCRIPTIONS YEAR 1 Module 1: Visual Communication and Design This module is designed to provide individuals with a visual understanding and appreciation of visual media. The notion of exploring and analysing images will enable the student to understand and interpret visual media effectively. In this age of multimedia and mass communication, understanding and interpreting visual information is crucial in any multimedia organisation. This module teaches students to focus on historical perspectives and developments in the history of photography, professional contexts, contemporary photographic genres, visual literacy and media ethics. The main focus is ensuring that students are visually literate and therefore able to convey their visual message through photography. Module 2: Photography Theory This module investigates theoretical knowledge essential for any photographer venturing into the professional arena. Research into current trends and technological advances in the photographic industry helps students to acquire up to date relevant information regarding photography. Through studying the module, students will be able to use their skills and knowledge to make sensible photographic decisions and evaluations, as well as meet deadlines given. Module 3: Professional Practice This module examines concepts and potential pitfalls of owning and running a business as well as marketing and related actions like promotions and advertising. Students will be equipped with knowledge regarding copyright and licensing and photographs as well as the logistics of pricing and insurance in the photographic industry. Contractual agreements and tax implications for the entrepreneur are also investigated. Module 4: Applied Photography This module covers technical and operational aspects relating to photographic practice, both in studio and on location. Students investigate different types of camera equipment and their uses within the photographic industry. Traditional film based technology with the relevant technology are also investigated. Attention is paid to the physical and aesthetic properties of light and the use of different light sources in photographic imaging. The foundations of electronic imaging are explored to establish a fundamental understanding of photographic input and output processes. Module 5: Image Manipulation Adobe Photoshop Advanced This module equips students with advanced knowledge of digital imaging aspects. The focus is on creating, manipulating and retouching photographs using computer-based technologies, including the application of a range of imaging and editing tools. Students are required to demonstrate knowledge application at a higher level of complexity and photographic expression.

6 Module 6: Entrepreneurship This module introduces the student to the entrepreneurial world and creates a platform for more advanced studies in this field. Students will explore the unique characteristics of the entrepreneur as an individual with limited resources who seizes opportunities to develop new products and services that satisfy the multiple needs of consumers. Specific techniques for releasing creativity in the development and growth of new business ventures will be presented in practical terms. The student will explore the characteristics of a good opportunity in order to ensure that the feasibility and viability of an idea in the marketplace. Other topics that will be discussed include the various forms of entities to choose from when starting a business venture, as well as the various means of protecting the entrepreneur s intellectual property. This module finally introduces the student to the requirements of a structured mini-business plan. Module 7: Work-Based Learning Work-based learning takes place during the student s final year of study. It involves learning through placement at a company for the purpose of gaining hands-on experience through executing actual tasks and assignments in the photographic industry. Work-based learning is structured around a clear purpose, performance (outcome) targets and procedures in collaboration with the employers and lecturer(s) concerned. It provides students with an opportunity to acquire real life experience of the photographic industry.

7 STATIONERY REQUIREMENTS GENERAL ITEMS Please take note of the payments required to enable us to purchase the compulsory photographic kit for This kit excludes any extra costs such as scanning, additional processing/printing and transfer-to-digital-media. Additional printing and storage media (USB devices, CD s and DVD s) may be purchased from the fees office. Take time to consult your lecturer regarding the best possible and cost-effective options for having scanning, processing and printing done elsewhere. PAYMENTS R to be paid by 01 January 2019 R to be paid by 01 July 2019 The above payments include the photography camp and exhibition. (For more detail, please refer to the section on camp and exhibition) GENERAL ITEMS Diary, pens, pencils, highlight markers, scissors, carpet cutter, small hand towel, plastic apron, steel ruler, masking tape x 2 (15mm) 3 x A4 size Lever Arch Files in black 3 x A3 Flip File (20 pockets) 2 x A2 Flip File (10 pockets) 1 x A4 Examination Pad (with holes) Flash drive 3 x A4 Visual Diary (black cover with plain white pages) A4 Sketch book A3 Sketch book A4 (96 pages) hard cover book for notes in class Graphite stick, #4B A range of graphite pencils, 2H - 6B Black drawing ink X 3 different shape brushes x1 for detail (rigger), x1 round, 1 flat-shaped Pencil sharpener, eraser, such as pink pearl or a white plastic eraser Drawing board +/- 70cm x 50 cm A bound book of A3 tracing paper Students must provide the appropriate hot-shoe for his/her camera (preferably Nikon or Canon) Batteries for your digital DSLR camera External Flash Tripod Cable-release PRINTING/EXTRAS Printing of tasks (not photographs) is for your own account. You may print these on your home printer or purchase printing credits. The prices are as follows: BLACK AND WHITE PRINTING/COPIES (FOR THEORETICAL ASSIGNMENTS) A4 normal text: R0.45 each A3 normal text: R0.90 each

8 COLOUR PRINTING/COPIES (on normal printer) A4 full page colour: R 9.35 each A3 full page colour: R18.70 each A3 Black 160g mounting boards: R4.40 each A3 Specialised sizes - Plastic PVC Filing Pockets: R30.00 each Prices are subject to change depending on service provider costs. Students will receive a printing card and printing credits can be purchased at a minimum of R40. Replacement of lost cards: R60 each. This price of the above may vary depending on change in supplier cost. EXHIBITION The photography exhibition takes place towards the end of the year. It is compulsory for all students to participate in this exciting event as it forms part of their practical exam mark. This is an opportunity for the students to showcase their work or capabilities to potential employers, curators and collectors. The following material for the exhibition forms part of the student s second semester kit; 1 x Professional A1 frame 1 x Professional A1 mounting board 1 x Fine Art, semi-matt digital print If you need to mount or print any more photographs it will be for the student s own account. Each student will choose a task they must do in order to make the exhibition possible. Students must accumulate enough funds to do these tasks. To make it possible, students may obtain a sponsorship letter from Prestige Academy that can be handed out to possible sponsors. The latter will make the load lighter for the students. The following are examples of possible tasks the students must do for the exhibition; Accumulate enough funds for snacks and drinks Organise the funds for décor Organise a photographer and sound engineer. Printing of the posters and invites PHOTOGRAPHY CAMP The photography camp takes place closer to the end of the year and forms part of the student s third term assignment. The accommodation and transport costs of the camp forms part of the students second semester kit. The students will however have to provide their own food and drinks for the camp. EQUIPMENT REQUIREMENT Students will be required to purchase their own photography equipment in order to conduct their practical assignments through the year. Digital Camera with the following basic specifications: Recent Digital SLR Camera (Canon / Nikon) 18-55mm Standard Lens mm or mm or mm Minimum 18 Mega Pixels HD Video Clip function External TTL Speedlight Flash with rotatable head Hot shoe adapter Remote/cable release Tripod 4 x AA Batteries 2 x AAA Batteries Memory Card Reader UV Protection filters for all lenses

9 PORTFOLIO OF EVIDENCE Students will be required to print a portfolio of evidence in the form of a final professional A3 booklet/portfolio of your best first year photographs. This will be for your own account. CAMERA AND LENS SPECIFICATIONS Your camera should be of semi-professional (retailer) or professional type. Consider purchasing a camera with the highest possible resolution (pixels) (not less than 18 million pixels) available at the time of purchase picture quality improves with pixel quality. In addition - camera technology outdates at a rapid rate aim to buy the best quality camera you can afford at the time. Camera lenses should be interchangeable (focal lengths have to be varied). Ensure that all lenses are fitted with UV filters that prevent damage to lenses & lens coatings. Opt for the following lenses or lens combinations: Any standard wide-angle zoom lens (18-55mm / mm / mm / mm) Required Medium to long focal length lens (55-200mm or mm or mm) Required Fixed Focal length lens (24mm / 35mm / 50mm / 85mm) Optional Ultra wide-angle lens (10-18mm / 10-20mm / 10-22mm) Optional Super telephoto zoom lens (150mm 600mm) Optional STORAGE MEDIA The memory card must be bought in addition to your digital camera. When buying a memory card, ensure that the card is compatible with the make of camera you are buying (either a CF, SD, XD card). Consult the photographic retailer for specifications. It is advisable to purchase two x 4GB cards or an 8GB card. EXTERNAL (OFF-CAMERA) FLASH SPECIFICATIONS Although most digital SLR s have built-in flashes (pop-ups), external speed lights (optional) deliver far better light-output and distribution in conditions where stronger lighting is called for. These also deliver optional functions for a more professional and creative approach to photography. Note that you should only purchase external flash guns or speed lights that are dedicated to the type and brand of camera you are using (e.g. a Nikon dedicated flash, suited for a particular Nikon body). Once more consult the retailer you are purchasing from. TRIPOD This item is essential for photographing with long exposures and during dim lighting conditions. Furthermore it serves to improve both the technical as well as compositional quality (and sharpness) of any photgraph.