Introduction to Commercial Photography

Transcription

1 Introduction to Commercial Photography Unit: 1-2 Content Standard(s) and Orientation 1. Describe the purposes, rules, and regulations relative to commercial photography. 2. Research career opportunities available in commercial photography. Learning Objective(s) and Essential Question(s): 1. Identify why people study photography. 2. Explain what art photography is. 3. Explain what photojournalism is. 4. Describe the best ways of becoming a photojournalist. 5. Describe fashion photography. 6. Describe advertising photography. 7. Describe architectural photography. 8. Describe law enforcement photography. 9. Explain what a photo editor does. 10. Create a portfolio and explain considerations in assembling a portfolio of work. 11. Identify a photo market. 12. Identify basic rules that a photographer need to observe. 13. Describe when privacy becomes a concern for a photographer. 14. Identify four types of invasion of privacy. 15. Describe a model release form and when it should be used. 16. Explain what rules apply to photographs in the courtroom. 17. Describe what role libel plays in photography. 18. Explain what ethical dilemmas have been created by digital photography and how they can be avoided. 19. Give examples of why photographers should follow copyright laws. 20. Explain who owns a photograph and how the Internet has created new problems in copyright laws. What type of jobs are available in photography? What rules, laws and regulations are involved with photography?

2 Content 1. Career Paths A. Advertising/Fashion B. Wedding/Events C. Commercial/Journalism D. Technical E. Scientific/Law Enforcement 2. Rules and Regulations A. Copyright B. Privacy C. Releases D. Libel E. Ethics F. Internet Publication G. Manipulation Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Research Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments

3 CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include career research report, safety tests, and student projects as assigned by instructor Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

4 Introduction to Commercial Photography Unit: 3 Content Standard(s) and Camera Operations and Controls 3. Demonstrate the use of a 35mm camera, including loading film, identifying basic camera controls, and adjusting shutter speed, focus, and film speed. Students will Learning Objective(s) and Essential Question(s): 1. Describe the four common film formats. 2. Explain what a view camera is. 3. Compare a twin-lens reflex camera to a single-lens reflex camera. 4. Describe the function of the camera s aperture. 5. Explain what film speed is and why it is important in selecting film. 6. Demonstrate through photos why shutter speed is important. 7. Describe the law of reciprocity. 8. Explain depth of field and what affects it. 9. Describe the difference between aperture priority and shutter priority metering modes. How do you take photographs with a 35mm SLR camera? Content 1. Film Formats A. 35mm B. Medium-format Roll C. Sheets D. Advanced Photo System 2. Camera types A. View B. Single Lens Reflex C. Twin Lens Reflex Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers

5 D. Viewfinder 3. Camera Parts and Functions A. Shutter and Speeds B. Aperture and Size of Opening C. Lens and Focus 4. Settings and their Effects A. Exposure B. Field C. Focus D. Law of Reciprocity E. Priority Lecture Live work Problem based learning Project based learning Research Digital timers DVD/CD/VHS player E-6 Chemistry Easels Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include photos demonstrating various shutter speeds, aperture settings, and depth of field exercises Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree

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7 Introduction to Commercial Photography Unit: 4 Content Standard(s) and Film Developing and Printing 4. Identify equipment and tools needed for processing black and white film. Learning Objective(s) and 1. Explain aspects of chemistry involved in film developing. 2. Demonstrate chemical safety rules in combining developers and other chemicals. 3. Explain the importance of proper agitation and temperature for developing and printing film. 4. Describe the proper nomenclature of the enlarger for large format printing. 5. Evaluate density and contrast in a print. 6. Demonstrate archival processing for maximum permanence. 7. Create enlargements of prints. Essential Question(s): What are the tools and processes used for developing black and white film? Content 1. Chemicals A. Developer B. Stop Bath C. Fixer D. Hypo Clearing Agent E. Wetting Agent F. Proper Storage and Safety 2. Processing Film A. Preparing Chemicals B. Agitation Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers

8 C. Temperatures D. Timing E. Drying F. Storing 3. Printing Pictures A. Enlarger and its Parts B. Creating Contrast C. Archival Processing and Papers D. Enlarging E. Test Strips Live work Problem based learning Project based learning Research DVD/CD/VHS player E-6 Chemistry Easels Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include examples of black and white photo processing Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

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10 Introduction to Commercial Photography Unit: 5 Content Standard(s) and Laboratory Skills 5. Demonstrate the process for producing photographs. Learning Objective(s) and Essential Question(s): 1. Properly prepare chemicals. 2. Develop negatives. 3. Prepare contact sheets/test print. 4. Enlarge a negative to a standard size. 5. Trouble shoots print problems. What are the procedures and processes needed to produce photographs? Content 1. Procedures to produce a photograph A. Develop a Negative B. Contact Sheets C. Test Print D. Enlargement E. Print F. Troubleshooting Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels

11 Research Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include various photo and photo printing assignments Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

12 Introduction to Commercial Photography Unit: 6 Content Standard(s) and History 6. Analyze early inventions in photography for their impact on modern photography. Learning Objective(s) and 1. Critique a gallery of contemporary photography. 2. Compare early and modern images. 3. Analyze motion in early photography. 4. Classify pictorial photography as art. Essential Question(s): What is the history of photography and how has it evolved? Content 1. Early Photography A. Tools B. Methods C. Styles D. Limitations/Results 2. Modern Photography A. Tools B. Methods C. Styles D. Results 3. Photography as Art A. Composition B. Balance Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels

13 C. Rhythm D. Pictorialism E. Modernism/Post Modernism F. Personal Vision Research Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include research paper and examples of historical photography and its evolution to today Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

14 Introduction to Commercial Photography Unit: 7 Content Standard(s) and Safety Orientation 7. Explain the importance of safety precautions to avoid hazards in the commercial photography workplace. Learning Objective(s) and 1. Demonstrate the importance of wearing protective gear while mixing photography chemicals. 2. Describe safety procedures for work in darkroom. 3. Describe environmental issues regarding disposal of chemicals used in photography. Essential Question(s): How does one work safely in the commercial photography laboratory? Content 1. Safety A. Chemicals B. Light/Safety Lighting C. Protective Clothing and Gear D. Proper Chemical Disposal Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels

15 Research Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include safety tests completed at 100% accuracy Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

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17 Introduction to Commercial Photography Unit: 8 Content Standard(s) and Lighting Techniques 8. Practice photography with available natural light or lighting equipment. Learning Objective(s) and 1. Identify photography lighting equipment. 2. Identify the qualities of light with regard to photography. Essential Question(s): How does light effect photos and how can it be manipulated? 1. Qualities of Light A. Intensity B. Contrast C. Specularity D. Direction E. Color 2. Kinds of Light A. Natural B. Existing C. Artificial D. Continuous E. Flash 3. Equipment A. Lamps Content Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Research Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels Enlargers (Beseler or comparable)

18 B. Flash C. Meters D. Timers/Synchros E. Fills/Umbrellas/Bounce/Reflectors Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital camer Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or compara Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include exercises in use of various lighting Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

19 Introduction to Commercial Photography Unit: 9 Content Standard(s) and Digital Imaging 9. Demonstrate light conversion into an electronic image. Learning Objective(s) and 1. Determine overall resolution and pixilation of a digitized image. 2. Compare similarities and differences of digital camera sharpness to conventional film cameras. 3. Determine the most direct pathway to digitize images. 4. Evaluate high-resolution film scanners. 5. Employ digital backs to existing 35mm and medium format cameras. Essential Question(s): How does digital photography compare/contrast to traditional film? Content 1. Pixels and Resolution A. Size Determines Resolution B. Typical 1/50 inch to 1/500 inch C. Pixels Per Square Inch (PPI) D. Image Size E. Gray Levels F. Sharpness Conventional Film 2. Charged Coupling Device (CCD) A. Conversion of light to an electrical signal B. Binary Conversion to Gray Scale C. Attaching to an Existing Camera Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry

20 D. Scanners Project based learning Research Easels Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include digital photos Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

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22 Introduction to Commercial Photography Unit: 10 Content Standard(s) and Business Ownership 10. Describe ways to establish business ownership in the photography industry. Learning Objective(s) and 1. Compare advantages and disadvantages of owning a commercial photography business. 2. Evaluate marketing components of a photography business. 3. Determine freelance photography opportunities. Essential Question(s): What is required to own and manage a commercial photography business? Content 1. Business Ownership A. Organizing an Office B. Equipment C. Market/Type of Photography D. Employees E. Quality Control F. Setting Prices G. Professional Organizations H. Selling Picture/Freelance Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels

23 Research Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include evidence of understanding a commercial photo business Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

24 Introduction to Commercial Photography Unit: 11 Content Standard(s) and Photography Marketing 11. Explain marketing functions used by a photography business. Learning Objective(s) and Student will: 1. Identify the role of market research. 2. Explain the role of competition in marketing. Essential Question(s): How do commercial photographers market their photos/business? Content 1. Marketing A. Take the kind of pictures that fit the market you want to serve. B. Sell photos to several noncompeting markets. C. Prepare a brochure. D. File negatives and contact sheets carefully to create stock. E. Enter contests and brag about your awards. F. Improve your skills. G. Advertise with quality product. Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels

25 Research Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include marketing plan, and brochure Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other:

26 Introduction to Commercial Photography Unit: 12 Content Standard(s) and Employability Skills 12. Demonstrate procedures for obtaining employment in commercial photography, including job search, completion of a résumé, application, and interview. Learning Objective(s) and 1. Prepare a résumé. 2. Complete a job search for an area of photography they are interested in. 3. Fill out a job application. 4. Conduct a mock interview Essential Question(s): What skills are needed to find and acquire a job in commercial photography? Content 1. Employability Skills A. Job Search B. Résumé Preparation C. Job Application D. Interview Skills Suggested Instructional Activities Rigor & Relevance Framework (Quadrant) Assigned reading Class-wide instruction/projects Collaborative learning Demonstration Field trips Guest speaker Guided practice Homework Laboratory Lecture Live work Problem based learning Project based learning Suggested Materials, Equipment and Technology Resources 24/28mm lens mm lens 35mm SLR camera (film and digital) 50mm lens B&W chemistry Background stand Canon scanner copier printer Canvas background Computers/monitors/printers Digital timers DVD/CD/VHS player E-6 Chemistry Easels

27 Research Enlargers (Beseler or comparable) Internet resources Light box Medium format camera Muslin background Photo editing software Point and shoot small format digital cameras Posing table and stool Safelights Seal mount press Seamless background paper Smith Victor light set Stainless steel reels Stainless steel tanks Television Textbooks Thermometer Three light flash kit (Novatron or comparable) Trays/tongs Tripod Unit Assessment: Evaluations of student projects, research, group investigations, case studies, written exams, formal critiques and practical skills assessments CTSO Activity: Preparation and participation in SkillsUSA competitive events at state and national levels Culminating Product: Student portfolio items to include résumé, job search results, interview results, and application Student/team multimedia presentation Course/Program Credential(s): X Credential Certificate X Postsecondary Degree University Degree Other: