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1 fashion futures:// where s fashion technology heading?

2

3 0_FUTUR 404, EXPLORERS OF FASHION FUTURES A think tank dedicated to the exploration of possibles futures of fashion and their implications for tomorrow s societies.

4 1_FASHION & TECHNOLOGY: WHAT ARE WE TALKING ABOUT? Fashion Tech: Composed noun. Refers to the use of technology within the fashion industry. Fashion s value chain: Major up & coming technologies: New materials Additive manufacturing IoT Autonomous robotics Artificial intelligence Augmented data Blockchain Immersive technologies creation logistics retail resell analytics prototyping & production communication after

5 1_HISTORY: FASHION THROUGH INDUSTRIAL REVOLUTIONS MECANIZATION, HYDRO ENERGY & STEAM MACHINE MASS PRODUCTION, ASSEMBLY LINES, ELECTRICITY ELECTRONICS, COMPUTERS & AUTOMATIZATION CYBER-PHYSICAL

6 1_HISTORY: «OLD NEW TECHNOLOGIES» ://3D_PRINTING A short History of Material Printing 1981 Hideo Kodama, Nagoya, invented two additive methods for fabricating 3 dimentional plastic models with photo-hardening thermoset polymer 1984 Patents for Stereolithography process (French, then 3D Systems Chuck Hull) 1988 FDM «fused deposition modeling», S. Scott Crump, Stratasys SLS, DMLS & other AM processes for metal sintering or melting 1993 The term 3D printing originally referred to a powder bed process employing standard and custom inkjet print heads, developed at MIT Fused Deposition Modeling (FDM) printing process patents expired 2013 NASA employees Samantha Snabes and Matthew Fiedler[25] create first prototype of large-format, affordable 3D printer, Gigabot, and launch 3D printing company re:3d 2018 re:3d develops a system that uses plastic pellets that can be made by grinding up waste plastic Now & future 4D

7 1_HISTORY: «OLD NEW TECHNOLOGIES» ://RFID A short History of Radio-Frequency IDentification 1945 Léon Theremin, covert listening device for Soviet Union 1948 Harry Stockman, paper 1973 Mario Cardullo, patented device, first true ancestor to RFID, passive radio transponder with memory 1973 S. Deep, A. Koelle, R. Frayman demonstrated relfected power RFID tags 1983 Charles Walton, first patent associated with RFID

8 1_HISTORY: «OLD NEW TECHNOLOGIES» ://VIRTUAL_REALITY A short History of Virtual Reality Before 1960s Antonin Artaud, Science Fiction Morton Heilig «Experience Theater» (1950), Sensorama (1962) VR for military, medical, flight simulation 1979 Eric Howlett, Large Expanse, Extra Perspective (LEEP) optical system 1982 Atari VR research lab First widespread commercial releases of consumer headsets (Sega, Virtuality, Apple QuickTime VR, Nintendo Virtual Boy) SAS Cube Laval, Google Street View, Oculus Rift, Valve, Facebook bought Oculus, Sony Project Morpheus (PlayStation VR), Google Cardboard, HTC Vive 2015-now Michael Naimark becomes Google s first-ever resident artist in their VR division in 2015, By 2016 there were at least 230 companies developing VR-related products, by 2016, Facebook, Google, Apple, Amazon, Microsoft, Sony and Samsung all had dedicated AR and VR

9 1_HISTORY: «OLD NEW TECHNOLOGIES» ://ARTIFICIAL_INTELLIGENCE A short History of Artificial Intelligence Before 1930s Appearance of AI concept in fictions (Frankenstein, 1818; R.U.R., 1920) 1943 McCullouch and Pitts' 1943 formal design for Turing-complete "artificial neurons" 1956 Dartmouth College workshop marks the birth of AI as a research field Research in the US is heavily funded 1974 «AI winter» Revived by commercial success of «expert systems» Again, AI fails to get fundings 1997 Deep Blue beats a reigning world chess champion, Garry Kasparov 2011 IBM Watson beats 2 humans at Jeopardy! 2016 AlphaGo won 4 out of 5 games of Go in a match with Go champion Lee

10 1_HISTORY: A TOOL TO UNDERSTAND, LOCATE & FORECAST ://THE GARTNER HYPECYCLE NEW MATERIALS Innovation Trigger ADDITIVE FABRICATION 3D: Out of scope / 4D: Innovation Trigger IoT Peak of Inflated Expectations AUTONOMOUS ROBOTICS Peak of Inflated Expectations ARTIFICIAL INTELLIGENCE Peak of Inflated Expectations AUGMENTED DATA Innovation Trigger BLOCKCHAIN Trough of Disillusionment IMMERSIVE TECHNOLOGIES Trough of Disillusionment / Slope of

11 2_BEST OF FASHION TECHNOLOGY INITIATIVES NEW MATERIALS ADDITIVE MANUFACTURING IoT AUTONOMOUS ROBOTICS ARTIFICIAL INTELLIGENCE AUGMENTED DATA BLOCKCHAIN IMMERSIVE TECHNOLOGIES ADVANCED ANALYTICS CREATION PROTOTYPING & PRODUCTION LOGISTICS COMMUNICATION RETAIL AFTERSALES RESELL

12 2_BEST OF Nike Design

13 2_BEST OF Euveka

14 2_BEST OF Sewbot AM4

15 2_BEST OF Adidas AM4

16 2_BEST OF Nike Advanced Apparel Exploration 1.0.

17 2_BEST OF Google ATAP / Jacquard + Levi s Connecting textile

18 2_BEST OF Back to the future 2 Back to the future Tinker Hatfield, Nike

19 2_BEST OF: TECH FOR MORE TRANSPARENCY? Babyghost + VeChain Savoar Fer, Eliane Heutschi see also: Everlane, Maison Standards, Good on You Provenance + Martine

20 2_BEST OF: FINDING ALTERNATIVE MATERIALS IN NATURE Mayya Saliba - Pinatex Orange Fiber + Ferragamo Modern Meadow // Zoa Femer +

21 2_BEST OF: BIOMIMICRY, GETTING INSPIRATION FROM NATURE Spiber + Goldwin Synthetic Spider Silk Bolt Threads + Stella McCartney AMSIlk +

22 2_BEST OF: BIOMIMICRY, GETTING INSPIRATION FROM NATURE «biologic», MIT Tangible Lab

23 2_BEST OF: COULD OTHER MATERIALS SUCH AS FUR BE GROWN IN LABS? «Faux Fur is More Than a Faux Pas, it's Poison» HuffPost, August 2016 Vitro

24 3_THE FUTURE OF FASHION TECHNOLOGY «People don t buy what you do, They buy why you do it», Simon Sinek.

25 3_THE FUTURE OF FASHION TECHNOLOGY Design by Accident, Paul Virilio.

26 3_TO EVERYONE

27 merci_ noemie.com

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