Liferay as a headless CMS for Robotics & VR/AR environments

Transcription

1 Liferay as a headless CMS for Robotics & VR/AR environments

2 Innovation Initial Consideration

3 Informational channels History at a glance s 50 s 60 s 70 s Reading the newspaper The first ebook DEC Microcomputer Xerox PARC 80 s 90 s 00 s 10 s Mac Lisa Windows Internet Mobile Devices

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5 New digital channels New business models Contents and services in multiple devices Content-as-a-service Decoupling Back-end and Front-end Robots Virtual reality Augmented reality TV / Domotics / IoT Mobile devices Conected Car Wearables Smart Cities

6 New digital channels How to explote them? It is necessary to have a DXP that exposes its contents and services through an API to make them available in any channel. Micro-service-oriented architectures are facilitators. microservices with a high level of interoperability will enable WCM elements to be coupled with different sets of third-party technologies, depending on the requirements of the current phase of the customer's journey. Gartner Who is using microservices?

7 Virtual reality (VR) Augmented reality (AR) Mixed reality (MR)

8 Virtual reality (VR) - Computer-generated reality - Immersive digital realm - Engages users' hearing and vision - Potentially engages senses of touch, smell, and taste - For users is like stepping into another world

9 Augmented Reality (AR) - Contextual computer-generated information: computer vision, geoloc, - Generates digital enhancements to users' existing reality - Enhancements motion-activated - Adds digital information to your real world

10 Mixed Reality (MR) - Flexibility - Combines best VR and AR aspects - From VR virtual objects - From AR on top of real world - Anchor virtual objects in a real space - Virtual objects are managed as real ones

11 Let s talk about a new digital channel: VR

12 1950s Morton Heilig s Sensorama 1960 The first VR Head Mounted Display 1993 SEGA announce new VR glasses Really? VR is a 67 years technology?

13 State of the art VR content grows Mega Coaster: Get Ready for the Drop (360 Video) 23,2 M visualizations Great White Sharks 360 Video 4K!! - Close encounter on Amazing Virtual Dive 15,1 M visualizations Get Barreled in Tahiti with Samsung Gear VR, C.J. Hobgood 18,1 M visualizations

14 State of the art Like VR Android apps Within VR 1-5 M installs (only Play Sotre) Aprox 7K reviews 4.0 average stars Google Arts & Culture 500K - 1 M installs (only Play Sotre) Aprox 10K reviews 4.6 average stars InMind VR 500K - 1 M installs (only Play Sotre) Aprox 5K reviews 4.2 average stars

15 State of the art And companies are increasingly present in virtual reality Coca Cola s Santa s Virtual Reality Sleigh Ride Volvo XC90 Test Drive The intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.

16 State of the art Paul McCartney Live Concert 100K+ installs on Android Reviews 4.2 average stars

17 State of the art - AR/MR hardware is still limited - AR/MR specific devices are facing functionality hurdles - Devices are expensive for users

18 State of the art - Microsoft s Hololens shows that MR is at a key acceleration point - The headset is expected to be a hit with consumers

19 State of the art - Apple released AR Kit, the biggest bet on mobile technology by Apple in the recent years - There is no headset, but market is expecting one in the following months

20 Business Challenges

21 VR / AR business challenges Native headset development Enterprise backend

22 VR / AR business challenges - VR, AR, MR take time - Requires UX, content creation/adaptation and development specialized consultants and tools - Collaboration between UX teams and development must be much greater than traditional web or mobile projects.

23 VR / AR business challenges Business systems must be prepared for these new distribution channels.

24 VR / AR business challenges - Manage and provide a large amount of data - Segmented and personalized data - Reactive / proactive data - Real-time data - High speed data

25 VR / AR business challenges Provide analytical systems and dashboards to understand, enhance and improve the user experience & engagement.

26 VR / AR business challenges - Complement and transform traditional systems - Integrate with technologies such as: - Machine Learning, Artificial Intelligence, Cognitive Systems - Big Data - Blockchain - IoT, Cloud

27 VR / AR business challenges Integration with current enterprise systems such as ERP, CRM, CMS, DAM

28 Everis Virtual Catalogue

29 Everis Virtual Catalogue

30 Why Liferay What we needed When starting the development we established the needs we had for our Back End platform: Robust solution Full CMS system Modular API REST What we will need After the first stage of Security Scalability Audience targeting Campaigns Support for native mobile development How we will use it Having a system that can handle generic data and serve it to a device we face a wide range of possibilities including: Mobile VR AR Internet of Things Wearables

31 Everis Virtual Catalogue DEMO

32 Robotic channels Hello Pepper!

33 Robotic channels The global service robotics market will increase from $3.7 billion in 2015 to around $15 billion in 2020 IHS Markit Ltd. Ark Invest s The Future of Automation report predicts that at least 50 percent of U.S. jobs will be automated by Growth in real GDP resulting from automation is expected to double, from $113,000 in 2013 to $236,000 in 2035 per worker in the U.S. alone. After growing at a compound rate of 17 per cent a year, the robot market will be worth $135bn by 2019, according to IDC, a tech research firm. A boom is taking place in Asia, with Japan and China, which is in the early stages of retooling its manufacturing sector, accounting for 69 per cent of all robot spending. Source:

34 Robotic channels biometric identification Audience Targeting REST Services Segmented contents & services Multimedia Interface

35 Robotic channels Real use cases by everis

36 Robotic channels

37 Innovation Ending consideration

38 iceberg 2017 is the new 2007 So, now it s the time