CORPORATE SOCIAL RESPONSIBILITY

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1 CORPORATE SOCIAL RESPONSIBILITY Theory and Practice with Case Studies RENU JATANA Editors Associate Professor, Department of Banking and Business Economics, University College of Commerce and Management Studies, Mohan Lai Sukhadia University, Uctaipur DAVID CROWTHER Professor, De Montford University, UK Foreword by PROFESSOR B.L. CHAUDHARY Vice-Ch.iiicellor, Mohan Lai Sukhadia University, Udaipur (Rajasthan) DEEP & DEEP PUBLICATIONS PVT. LTD. F-159, Rajouri Garden, New Delhi

2 Contents Foreword by Prof. B.L. Chaudhary Editorial List of Contributors ix xiii xvii 1. David Crozother and Renu Jatana Social Responsibility: An Introduction 1 2. Cindy Davids and Gordon Boyce Social and Ethical Responsibility: Conflicts of Interests in Professional Accounting 6 3. David Crowther, RuteAbreu and Fdtima David The Myth of Corporate Social Responsibility Kailash Sodani and Renu Jatana CSR in Indian Context: The Case Study of Ambuja Cement Vijay Shrimali and Harshita Shrimali Social Responsibility and Marketing Garritt Van Dyk, Jennifer Milam, Cindy Davids and Gordon Boyce Art in the Boardroom: Questioning the Ethics of Corporate Collecting Practices V.K.Anish ' Partnerships and Cause-related Marketing Building Brands for the Future Fernanda Duarte, John Gray and Gillian McAllister Ethics and SociarResponsibility in the HIH Collapse: A Dialectical Approach 97

3 vi Corporate Social Responsibility 9. D.S. Chundawntand Kaneez Fatimn Sadrhvala Protection of Environment by Waste Management and Waste Minimization Audit K. Uday Goxovi Slmnknr CSR in Insurance Sector Mac Wright and Helena Mitcwa Are Non-Executive Directors Facing Insurmountable Risks? KartikDave Managing Corporate Social Responsibility: A Study of Private Banks in India Miriam Green Programme Aid Partners in Mozambique: A Textual Analysis Stella Vettori Corporate Social Responsibility and the Neo-American Model of Company Law M.M.Goel Excellence Models for Manpower in Marketing for an Era of Continuous Change R. Vnradarajan International Impact of Celebrity Endorsement of Transfer Pricing K. Kotesumra Rao CSR for SMEs: An Awareness Campaign R. Seminur Topal and Llgur S. Alp GMO: A Hope or a Frustration P.N. Sankara)i and Amita Nadkarni Corporate Social Responsibility: Support to Education vis-a-vis Reservation for Backward Classes Man Chand Khandela Social Responsibility and Marketing Harsha Gohel Application of Corporate Social Responsibility with Reference to Coca-Cola Ltd. 293

4 Contents, vn 22. Anju Sondarva CSR in Banking Sector Daleen van der Nest Corporate Social Responsibility in the Insurance Industry: A South African Perspective with a Specific Focus on Disability Insurance Ben Tmn Corporate Ethics: An End to the Rhetorical,. Interpretations of Endemic Corruption Kiyinet Tnnca Cnliyurt Development of Social Financial Reporting in Different Geographies: European Union, Australia and Asia V.Balu Social Responsibility and Corporate Business Ethics David Cwwther and Renu Jatana Agency Theory: A Cause of Failure in Corporate Governance Chainpaben N. Jagani Globalisation and Corporate Activity V. Balachandran and J. Solomon Prabakar Social Responsibility for Value Addition M. Maiuineethi Cholan Globalisation Perspectives on Corporate Governance Carln Pasa Gomez, Leonardo Gomez and Gregorio jean V Rados SCP-Social: A Model for the Assessment of Corporate Social Performance Tcjinder Sharma and Mahahir Nanoal Societal Perception of Corporate Social Responsibility: An Empirical Study Anain/a S. Guha Enhancing Teaching and Learning: Integrated Approach to Pedagogy V. Balachandran and V. Cliandrasekaran Corporate Social Responsibility in the Banking Sector 420

5 viii Corporate Social Responsibility 35. Chandra Sekhar Gotlagunta, Nidhi Mathur and S.L Jayanthi Corporate Social Responsibility: Initiatives and Practices of IT Sector Babitha Vislaoanath Power Generating Sector: Softening the Impacts Jyotsna Diwan Mehta Ethics for Corporate Managers Problems and Possibilities Ashok Nagar, Renu Jatana and Shweta Rameja Corporate Social Responsibility in Business Jonathan-Murphy Setting Rules, Picking Winners: Multilateral Financial Institutions and the Global Managerial Order Wim Vandekerckhove Whistleblowing Policies as Corporate^ocial Responsibility and Corporate Governance Apparatuses: Rationales and Legislation Fabrice Mauleon and Mary M. McKinley Weaving Sustainable Development into Corporate <* Governance : R. Seminur Topal Is it True that Social Responsibility Studies can Cause an Assimilation Problem, and Why? David Crozvther and Ana Maria Davila Gomez Is Lying the Best Way of Telling the Truth? Ananya S. Guha and David Crowther Auditing and Academic Quality in India and the UK M.C. Garg, Ms. Deepti and Anju Verma Economic Development and Insurance: Diagnosis and Prognosis Sunil Mehta Towards an Improved Corporate Governance 562 Index 567

INTER-REGIONAL DISPARITIES IN INDIA

INTER-REGIONAL DISPARITIES IN INDIA Hi f Edited by DR. ANIL KUMAR THAKUR and DR. SHYAM SUNDER SINGH CHAUHAN Published on behalf of THE INDIAN ECONOMIC ASSOCIATION DEEP & DEEP PUBUCATIONS PVT. LTD. F-159,