HOW TO USE FACEBOOK ADS TO GET YOUR BOOKS NOTICED, BUILD A LIST AND BOOST YOUR WRITING CAREER.

Transcription

1 Mark Dawson The Self Publishing Formula WITH ALESSANDRA TORRE NYT BESTSELLING AUTHOR HOW TO USE FACEBOOK ADS TO GET YOUR BOOKS NOTICED, BUILD A LIST AND BOOST YOUR WRITING CAREER.

2 This is what you ll learn in the next 55 minutes

3 FOUR STEP COMPLETE LIST BUILDING SYSTEM

4 Kill Your Distractions!

5 Why are you here today? You re an author (Fiction or Non-Fiction)

6 Why are you here today? You ve written a book or books

7 Why are you here today? You can t find readers

8 Why are you here today? You can t get reviews

9 Why are you here today? You ve heard about Facebook ads, but you feel lost

10 Why are you here today? You want someone to provide you with a step-by-step guide

11 Have you used Facebook to advertise your writing business?

12 I want to know If you haven t tried ads, what stopped you?

13 The THREE REAL FACEBOOK ADVERTISING FEARS

14 I ll Waste My Money

15 I Just Don t Have the Time

16 I Don t Understand the Tech?

17 Facebook is great at

18 Building Lists

19 AND EVEN BETTER at

20 Selling books

21 Who am I?

22 My Fiction Credentials Hybrid author USA Today Bestseller Multiple Amazon, Kobo, Apple and Nook Category Bestseller In translation around the world Audible Bestseller TV series under development in Hollywood

23 My Non-Fiction Credentials More than 6000 authors taught in premium programs Popular weekly podcast Partnering with Amazon for Young Storyteller project

24 Can I tell you the secret of my success?

25 I have an obsession with MAILING LISTS

26 BookBub ü Building a list of readers. ü Self-selecting. They wanted to be there. ü Harness that list for big sales.

27 I started to build my own personal

28 What did I do? ü Offered a permafree book. ü Advertised another free book for signups. ü I used Select Free Days to get new readers. ü I advertised with Freebooksy, BookBub etc.

29 How big was my list?

30 Revenue: List size: $9000 0% 182% $22000

31 I m getting excited! JANUARY 2014

32 Add FB Advertising into the Mix

33 What did I do? üoffered a Starter Library üadded Calls to Action in front/back of books. üadded CTAs on my product page. üadded CTAs on my website. übecame active on Facebook, Twitter üstarted to Advertise on Facebook

34 AND THE RESULTS?

35 Revenue: List size: $9000 0% % $22000 $257000

36 MY BEST YEAR YET JANUARY 2015

37 What did I do? ü Ramped up advertising for subscribers. ü Joint promotion with other authors. ü Used every tool at my disposal. ü Started to advertise for sales.

38 List size: % % Revenue: $ $22000 $ $540000

39 CAREER-LEAVING MONEY JANUARY 2016

40 Add AMS Advertising into the Mix

41 List size: % % Revenue: $ $22000 $ $ $ $ $500000

42 This is what a list can do

43

44 Why ELSE do I need a list?

45 Why ELSE do I need a list? 1. Amazon won t provide customer information. 2. Launch strategies. 3. Cross-sell other books. 4. Advance Teams. 5. Beta readers. 6. Reviews. 7. Powerful Facebook Custom and Lookalike Audiences.

46 I built a course to show others HOW TO USE FB ADS

47 students enrolled. 2. Some amazing success stories. 3. Indie superstars have asked me to work with them. 4. I m paid to consult by traditional publishing in London.

48 Mark Dawson knows everything there is to know about Facebook ads, especially for authors. He has helped me optimize my own ads for mailing list signups and sales and I have been delighted with the results. For those writers who are looking to find new readers or sell more books, I can t recommend him highly enough. - BARBARA FREETHY, Bestselling indie author in the world (5 million books sold)

49 After putting Mark's simple, straightforward strategy to use to increase my mailing list, I'm nothing but delighted with the results. In this constantly changing marketing environment, it's always valuable to find the authorities who actually know whereof they speak. Mark knows his stuff. RUSSELL BLAKE, NYT & USA Today Bestselling Author

50 and 20,000 other authors

51 It took me one and a half years to build my newsletter followers from 0 to 25. After following the Self Publishing Formula for TWO weeks, I m now at 1,055 subscribers and I m growing at between per day. To say that this system works is an understatement. JOHN P. LOGSDON / Sci-Fi & Fantasy Author

52 This is how you BUILD YOUR LIST with Facebook Ads

53 FOUR STEP COMPLETE LIST BUILDING SYSTEM

54 The Incentive Targeting The Ad Fire & Forget

55 The Incentive How to make your sign-up offer IRRESISTIBLE

56 The Incentive Give my book away?!? 1. Think long-term. 2. You need to sweeten the deal. 3. Offer something interesting in return for an I increased my signup rates by over 500%. 5. It doesn t have to be a novel.

57 The Incentive

58

59 How to DRILL DOWN to your PERFECT reader

60 targeting Your Ad Set Filters 1. Location 2. Age 3. Gender 4. Behaviors 5. Interests

61 targeting Your advanced options 1. Custom Audiences 2. Lookalikes

62 targeting Interest

63 targeting Target Readers who like 1. Authors in your genre. 2. Films about your genre. 3. TV shows about your genre. 4. Pages about your genre. 5. Anywhere your readers hang out.

64 How to Stand out In the Facebook Newsfeed

65 The ad

66 The ad Highly converting copy words. 2. Short and punchy sentences. 3. Social proof? Use it. 4. Contextual language phone or computer?

67 The ad Something like this: Looking for your next great read? How about your next 3? With just two taps you can get the FREE starter library from #1 New York Times bestselling author Barbara Freethy, and find out what millions of readers already know.

68 The ad An eye-catching image 1. Dimensions: 1200 x Stock photo libraries including Facebook. 3. Try your own photo! 4. 20% text rule. 5. Covers are exempt. 6. Check with the FB Grid Tool. 7. Avoid contentious content.

69 An eye-catching image

70 The ad The right call to action 1. A headline to hook the reader. 2. Context sensitive CTA ( tap not click ). 3. The button: Learn More, Download or Sign Up?

71 The ad

72 The ad

73 How to make the process FIRE and FORGET

74 FIRE & FORGET

75 FIRE & FORGET Minimal Workload 10 minutes 1. FB will tell you the Cost Per Subscriber. 2. Automate with MailChimp. 3. Automate delivery of the incentive.

76 FIRE & FORGET

77 How much do I need to BUDGET?

78 How much should I invest? 1. Start low. 2. $5 a day. 3. Scale carefully.

79 Your secret bonus tactic THE UPSELL

80 The upsell

81

82

83 Paid to Facebook for Newsletter Ads: $472 Number of signups: 609 Number of bundle sales from upsell: 72 Bundle revenue from upsell sales Amazon: $483 Bundle revenue from upsell sales Apple/Kobo/Nook: $71 Other of my books sold from upsell sales: $269 Affiliate sales from upsell affiliate code: $39 Total revenue from upsell page: $791 Profit on Facebook Newsletter Ads: $390 In other words, I got PAID $390 to get 609 subscribers! JOHN P. LOGSDON / Sci-Fi & Fantasy Author

84 I would have been paying about $0.77 per subscriber. Instead, I'm getting paid a little over $0.64 per subscriber. Now, granted, the fact that I'm paying $0.77 to acquire is high and I'll adjust my targeting to maximize return, but this is pretty unreal. JOHN P. LOGSDON / Sci-Fi & Fantasy Author

85 Don t forget the dreaded GDPR

86 General DatA PROTECTION REGULATION 1. Be honest. 2. Explain the offer. 3. Don t be a d*ck.

87 Ready to see me make an ad?

88 What else can I advertise? 1. SELL your books. 2. Advertise for events. 3. Sell your courses.

89 Those three main objections...

90 It s too expensive!

91 I don t have time!

92 It s too technical!

93

94 How are you going to get there? VS

95

96 Why are you still on the line? 1. Frustrated your books won t sell. 2. You get reviews but no sales. 3. Your book is invisible. 4. You are starting out. 5. You want to get to the next level.

97 Let s deal with some misconceptions about ads.

98 You need to be technical. Promise #1: I will demystify the process and show you how easy it is.

99 I m a writer. I don t have time for this. Promise #2: I will show you how to manage your ads. It ll take just 10 minutes a day.

100 I m a writer, not a marketer. Promise #3: I will teach you how to build a rock-solid platform that will find new readers for you.

101 Publishing is too expensive. Promise #4: I ll show you how to run simple ads to sell books that start at $5 day.

102 I m not ready for this. Promise #5: If you re still here, you re ready for this!

103 If you remember just one thing I have found a system to boost my career. I ve cracked the code for building an audience and selling books online. The last three years have changed my life. It is a replicable system that you can follow. 20,000 students have taken my courses. Our refund rate is VERY low.

104 What is Advertising for Authors? Used to be just Facebook It now comprises SEVEN courses

105 Facebook ads for authors Your complete FB Ads tutorial. Step-by-step: from beginner to advanced techniques. Learn how to use FB for subscriptions AND sales.

106 Module 1: Introduction What you ll learn in the course

107 Module 2: Facebook General Principles The Interface and Ads Structure Creating a Campaign and Targeting Compliance Ninja Tips

108 Module 3: Use FB Ads to Build Your List How to create Ads Examples Landing Pages Monitoring Onboarding Sequence How Much are Subscribers Worth? Mailing List Hygiene Learning about your readers The Upsell

109 Module 4: Use FB Ads to Drive Your Sales Your landing page Amazon Associates and Affiliate Tracking Create Your Ad Metrics Monitoring Troubleshooting Examples

110 BONUS COURSE AMAZON ADS I ll take you through how to set up Product Display and Sponsored Keyword ads, and show you how to optimise and scale them so that you can sell books (print, digital, audio and Kindle Unlimited) and increase your rank.

111 BONUS COURSE BOOKBUB CPM ADS Bestselling author Adam Croft will show you how to get started with and perfect ads that will deliver a solid ROI.

112 BONUS COURSE youtube ADS for Authors How to use get the best out of video ads.

113 BONUS COURSE WRITE SIMPLER, BETTER ADS Bryan Cohen will show you how to create hooks to draw in readers and master the art of crafting compelling ads for your books.

114 BONUS COURSE AD DESIGN FOR AUTHORS Pro cover designer Stuart Bache demonstrates how to design ads that will get your books noticed and trigger conversions.

115 BONUS COURSE MESSENGER BOTS FB Messenger Bots offer automated, low impact ways to reach new readers. We ll show you how to use them in a way that isn t annoying

116 BONUS COURSE PINTEREST FOR AUTHORS COMING IN JULY 2018

117 Student Support You won t be alone! Lifetime access to the students-only private Mastery Facebook Group and 100s of other supportive authors I m in the group EVERY DAY Ongoing Technical Support

118 What students say

119

120 The question is How can you build your author career quickly, smartly and cost-effectively?

121 You have 3 options: q Do nothing (leave it to luck). q Do it slow, using trial and error. q Do it quickly using Ads for Authors.

122 What are your other alternatives? Generalist courses cost at least $1000. My consultancy rate is $300 per hour. The knowledge in this course cost me $1000s and 100s of hours to learn.

123 Instant Access, Zero Risk Get INSTANT ACCESS for 12 monthly payments of: $75 (or pay in full and save $150)

124 Buy with confidence I know this course is good. If it s not for you, you have a full 30 day money back guarantee. My team and I are personally invested in your success. You get FULL ACCESS with the first payment try it for 30 days at no risk.

125 PLUS

126 Your Exclusive Bonuses Membership of the exclusive students-only SPF Facebook Groups, MASTERY Discount on the next launch (2018) of Self Publishing 101 (worth $75) Discounted formatting with my preferred company, Polgarus Studios (25% OFF) Swipe Copy Launch Recruitment copy (PDF) Discount on Free Book Ad at Booksends.com (worth $10) AUTHOR WEBSITE OPTIONS at DEEPLY DISCOUNTED PRICES

127 Your Exclusive Bonuses Lifetime discount at ReaderLinks.com (worth $60/year) Discount on pre-made and custom designs by Books Covered (worth $100) Discounted membership of BookFunnel, the ebook distribution service (worth $50) FREE: The Author's Handbook from Larissa Reynolds at Fiction Insiders Club TWO FREE books from The Alliance of Independent Authors (worth $25) A free month of access to instafreebie s premium plan (worth $20)

128 To Sum Up

129 If you want to kickstart your writing career, there is no better system. This is EXACTLY what I needed when I started. It would have saved me money and time. View all the modules either on or offline.

130 And! You can start for only $75. And you have a no questions asked 30 day money back guarantee. You get dedicated support from me and my team.

131 This is what you can do today: Learn how to build your platform. Implement it quickly so you can add readers and make sales. Start to recoup your investment.

132 You just need to take action NOW

133

134

135 Recap: your three options q Do nothing (leave it to luck). q Do it slow, using trial and error. q Do it quickly using Ads for Authors.

136 LIVE Q & A 12 instalments of $75 Or SAVE OVER 15% and pay in FULL 100% access to all material with your first payment

137