The Keys To Success. The Three Simple Things All Indie Publishers Do To Write and Sell More Books

Transcription

1 The Keys To Success The Three Simple Things All Indie Publishers Do To Write and Sell More Books

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3 The Keys to Unlocking Your Potential First off, I want to thank you for downloading this PDF and I hope you find it immensely useful. It s not long. A short read, but inside I m going to give practical advice for building a successful independent publishing business, writing and selling books, with a few short case studies sprinkled in. Let s dive in!

4 The Story of Sarah: The Master Fan-Builder Sarah writes a lot of books, but I m going to cover productive writing in a bit. No, the one thing that separates Sarah from the hoard of failing writers that try to make independent publishing work is her ability to communicate effectively with her audience. She has a knack for getting people to love her. What she is doing isn t magic. You can do it too, easily. And it doesn t even eat that much time up. Maybe an hour or less a day. But it s worth every single minute you put into it. It turns simple customers into raving fans who buy every book you release and drastically increases the customer value. What is it? She s her list every day with a short blurb about what is going on in her life, the books she s currently working on and the key sauce here she asks for them to her back. And she responds to a chunk of them at the end of the week, in a compilation with quotes from her readers or she answers a few of them personally.

5 This creates such an emotional bond with the reader that they feel personally invested in the lives of the authors who do this. Of course, virtually no author does do this. I was told the other day that an author I know doesn t like ing daily because well, I would hate that as a reader and unsubscribe. You know what I say to that? My friend I don t want you on my list then. If you don t want to hear what I have to say, if you don t to be involved in my life, if you don t want to purchase a lot of stuff I release then it s best we part ways and don t waste any more of each other s time. There is something else I also have to say You are not your audience. That means you must define them slightly differently than you define yourself, because you are looking for commercial interests. You might share a lot of traits with your audience, but your audience is not you. Your audience shares interests, but also a purchasing interest with you personally.

6 That purchasing interest drives slightly different traits. It means you can and should pursue that interest and you can do it in ways that helps them. I think that authors are afraid of constantly communicating with their audience for fear of annoyance or rejection. Let me clue you in on a secret: most people are going to reject you. Ignore those people. If they reject you, unsub, hate you, then well, forget them. Move on. Sarah does this, constant communication with constant personal touches. Finally, I want to say that it doesn t matter if it s an list, blog post comments, a Facebook page or group communicate and do so effectively.

7 The Story of Richard: Find a System, Work the System I could talk about how Richard is a master of free marketing. Richard is a freelance writer who charges 40k bucks for a book and the clients he gets don t bat an eye at that price. He knows where to go to get those kinds of clients. Though the secret to Richard s success is his ability to work a system ceaselessly, and his system is simple. He writes and submits articles to LinkedIn and Facebook, he posts them on his blog, he get s Google traffic and 5 to 10 sign ups on his list a day. But he s always writing articles and always posting them. He writes one or two a day, between 300 and 4000 words. But these articles produce income. Clients, people who are paying him an insane amount of money to write. He s a writer. His marketing system is based around writing. Writers write. Duh. That s the amazing thing about this he works his system like a slave but it s totally free and brings in the cash. He s found what works for him and he beats the damn thing to death.

8 The problem most authors face when promoting their books is a constant churn of different promotional techniques. Constantly trying to learn or implement a system that is better or easy or makes more money (in their mind). The thing is almost ALL traffic and marketing systems work. The key difference is each system works for different people and their unique situation. Richard s situation allows him to just be writing. Perhaps your situation will allow you to master Facebook marketing or AMS ads. Maybe you ve got an in with BookBub or other sites. Maybe you re a super-friendly guy who can schmooze it up with other authors and network, sharing promotional resources (like lists). It doesn t matter. What is the most important is you master the system you re good at and you master it by working it again and again and again until you ve perfected it. Then, ideally, you write up training and you hire someone to run it for you while you work on the writing. (Or whatever part of the business you want to run) But what if I want to expand into new avenues?

9 Great! You have two options: A. Do it yourself and ONLY after you ve mastered and worked the first system to death. Then ONLY work on that new avenue until you master it. B. Hire someone else to do it. Assuming you have money coming in, because you know you ve masted the system, then option B shouldn t be a problem. Just remember, any new source of traffic, leads or sales is going to take time to build up into laser tight profitability.

10 The Story of David: Do What You Love David runs his entire publishing business on Kindle Unlimited, the free book platform that pays via page reads. His system is simple Facebook ad spend of about 30 to 50 bucks, drop the traffic, let the freebies reads roll in. If the reads don t roll in, move on to the next book. What is unique about David, however, is that he doesn t write a single word. He outsources all the writing by paying freelancers. He hires people to make the covers for the books and do all the various other tasks, such as uploading the book, importing the descriptions and so forth. From what I understand, his focus is running the ads on Facebook and other platforms. He doesn t do much else, besides manage the team of outsources that do the other work. I m not going to assume he loves playing the advertising game on Facebook. Maybe he does, I don t know. But he sure seems to focus just on it. Just like Richard, David is a master of this system and he lets the other masters the writers and other workers work their mastery. The systems they ve nailed down and perfected. This has enabled him to make an easy five figure month income with all the productivity he s achieving.

11 Now I m under no illusions here. Starting off, you probably don t have the capital to just start hiring willy-nilly. You will likely have to be the labor for practically everything in your business. The writing, the advertising, the networking or whatever else you need to do. But one key trait that separates the wheat from the chaff is this: the willingness to reinvest the profits back into the business and automate the tasks that need done. Especially the most hated tasks or those which you are not proficient in. Taking stuff off your plate enables you to work the parts you re best at or the parts you love. Spending more time on these tasks generally means more money. And hiring people who are better at the other tasks also means more money, if you re smart about it. If your productivity increases ten-fold, your profits should increase ten-fold as well.

12 Every Author Presented Here Makes Money Sarah, Richard and David all make money in their publishing business and they all do the same things. Sarah pays a traffic guy to send her new readers while she works her mojo writing and communicating with her readers. She works the system repeatedly. Her system is very simple. Richard hammers his system daily, outsources what he doesn t like and is constant communication with is leads and clients. His system is very simple. The same thing goes for David. His system is very simple. They all share these traits. Good communication, automation and working a simple, singular system. They all make a load of money and what is interesting, they all come from various walks of life. Sarah is a full-time mom, part time waitress and part time publisher. She makes about a grand a month from her publishing business, but is going to be expanding soon, reinvesting her earnings paying people to send her more traffic. Richard is an ex-tech guy who has managed hundred-person teams for large companies before. He writes for clients instead of publishes books but regardless, he s an author.

13 David is a pastor of a church with a family. Different walks of life, all sharing the same basic traits. The same traits you ll be working, right?

14 Grab Sarah s Full Story and Discover How a Full Time Mom, Part Time Waitress Writes Kindle Short Books (30 Pages or Less) and Makes A Grand Each Month! Sarah s story is powerful because she represents the starting point just beyond that point of desperation where money is starting to flow, and a realization of a dream begins to happen. I have a full guide that highlights her story and her system of writing short books, promoting books for 5 to 10 bucks and using her communication skills to build an awesome fanbase. If you want to duplicate and you should this is the best option for you. Click here to read more about it.