The 4 Types of Conscious Entrepreneurs

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Gerard Newton
5 years ago
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The 4 Types of Conscious Entrepreneurs What s Going to Work Best For You? There are lots of ways to build your business as a conscious entrepreneur.

2 The 4 Types of Conscious Entrepreneurs What s Going to Work Best For You? There are lots of ways to build your business as a conscious entrepreneur. Some of the things will naturally energize and excite you. Others will tend to drain and frustrate you. The following short quiz can help you figure out which of the four types of conscious entrepreneur you are, as well as what your secondary type is. After the quiz, there s a description of each of the types, along with a list of its strengths and challenges. Discovering what type you are, and building a business that aligns with your strengths, is one of the most important keys to figuring out how to build a conscious business that truly works for you. Learning this was a breakthrough for us. We hope it is for you, too! 1. Find Your Primary Type How much do you agree or disagree with each of the following statements? Write down a number between 1 and 5 for each question. ( is 1) Introvert vs. Extrovert I do my best work in a quiet environment I often feel overwhelmed or drained when I m in a crowd I recharge best on my own or in nature I often feel drained after a party even if I enjoyed it A lot of stimulation leaves me feeling drained or spacey I prefer connecting one on one rather than in big groups Total up your answers: Divide by 6: This is your extrovert score Brian and Nicole Whetten 1

3 Mechanic vs. Intuitive I liked math and science more than arts and humanities Computers are easier for me to understand than people I love creating systems to organize my work and life Thoughts are more interesting than feelings I can t always undertand or sense what others are feeling I use logic to make decisions rather than intuition or feel Total up your answers: Divide by 6: This is your intuitive score. Each of your scores is a number between 1 and 5. Mark your extrovert score on the horizontal axis. Mark your intuitive score on the vertical axis. Then draw a dot where the two scores intersect. Which section is it in? This is your primary type. It s where you most feel at home. Based on this, are you a thinker, feeler, builder or connector? 2017 Brian and Nicole Whetten 2

4 2. Find Your Secondary Type How much do you agree or disagree with the following? ( is 5) Thinker I m good at understanding complex ideas I love reading about new concepts and theories areas of logic and reason Total up your answers: This is your thinker strength score. Feeler I m good at understanding how people are feeling I love exploring what s really going on inside myself area of emotional intelligence Total up your answers: This is your feeler strength score. Builder I m good at creating complex systems I love organizing things and making them work better area of organization Total up your answers: This is your builder strength score Brian and Nicole Whetten 3

Connector I m good at creating and nurturing relationships I love connecting people I know with each other area of creating relationships Total up your answers: This is your connector strength score.

5 Connector I m good at creating and nurturing relationships I love connecting people I know with each other area of creating relationships Total up your answers: This is your connector strength score. Not including your primary type, which of the other three areas did you score highest in? This is your secondary type. Primary Type: Secondary Type: Your primary type determines who you are. What feels most natural to you? Particularly when you are under stress, where do you tend to go? This is your home base. Your secondary type is the quadrant that s not your home base, where you ve developed the strongest skills. Your primary type is about who you are. Your secondary is about what else you re also able to do Brian and Nicole Whetten 4

3. Discover What s Going to Fuel or Drain You One of the most common mistakes conscious entrepreneurs make is to try to focus on fixing their weak areas, rather than playing to their strengths.

And there are specific types of marketing that are going to feel more or less aligned for you, based on this.

6 3. Discover What s Going to Fuel or Drain You One of the most common mistakes conscious entrepreneurs make is to try to focus on fixing their weak areas, rather than playing to their strengths. There are areas of your business that are easily going to fuel you, where things feel so natural it doesn t even feel like work. There are areas that are going to feel like pulling teeth. And there are specific types of marketing that are going to feel more or less aligned for you, based on this. So let s help you discover how you can build your conscious business in ways that work for you. Here are the natural strengths of each type. Thinkers are great at creating content. They get fueled by learning and communicating new ideas. If this is you, writing articles or books may come naturally. Feelers excel at serving clients or patients, either individually or in small groups. They get fueled by deep conversations and connections. If this is you, holding space, listening deeply, and helping others change, may all come naturally. Builders are strongest at creating systems. Where thinkers tend to be scientists or thought leaders, builders tend to be engineers. They get fueled by figuring out how things work, and how to make them work better. If this is you, organizing and systemization may come natrually. Connectors have a gift for creating and growing relationships. They get fueled by networking, social media, talking on the phone, and making connections between people they know. If this is you, building a strong network and bringing people together may come naturally. Of these four areas, which one feels the most energizing to you? And which one most drains you? Now take a look at your business. Which of these areas have you been spending the most time in? Which have you given the least attention to? How well are you leading with your strengths vs. trying to overcome your weaknesses? 2017 Brian and Nicole Whetten 5

7 4. Learn How to Build Your Business in Ways that Work for You It s easy to look at what worked for others, and assume that it will also work for you. But that s not always the case. When it comes to building your conscious business, marketing is usually the most complicated piece. So one of the most valuable things you can do is match your approach to marketing to your primary and/or secondary types. When it comes to marketing your services as a coach, counselor, healer, transformational leader, or conscious entrepreneur, there are three primary approaches that can work. Internet Marketing can scale to reach the most people, but is the most complicated. In the 7 Stages of Practice Building, it s often required as part of completing the Teacher and Leader stages, but isn t as important in the Practitioner and Master Practitioner stages. This type of marketing is based on systems and relationships. It requires lots of each. Because of this, it s easiest to succeed with it if you re both a Builder and a Connector. If you re a Builder- Connector or a Connector-Builder, this will naturally feel like home to you. Referral Marketing doesn t scale up to as many people as Internet Marketing. At the same time, it s the least complicated of the three. It s just that few people have slowed down to really learn how to do so. This is often the easiest way to master the Practitioner and Master Practitioner stages, while becoming less applicable at the Teacher and Leader stages. This type of marketing is based on invitation, intimacy, and intuition. It s about being able to feel into each relationship, while also learning how to have very some specific types of conversations. It s most natural to do this type of marketing if you re a Feeler or a Connector. Education Marketing sits between the other two, in terms of scale and complexity. It can reach more people than Referral Marketing, while also having more things you have to master in order to make it work. It s most effective at the Master Practitioner and Teacher stages. This type of marketing is based on connecting with an audience and educating them, in ways that fill them up with value while also leaving them hungry for more. It s most natural if you re a Thinker or a Feeler. Next Steps If you re a change agent a purpose driven professional, such as a coach, counselor, healer or transformational leader it s particularly important to find ways of marketing and growing your business that are fully in alignment with who you are, where you re at, and how you see the world. If your goal is to build a full practice, where you get to work with terrific clients or patients, either one on one or in small groups, and you re a Feeler or Connector, Referral Marketing will likely be the easiest way to do so. Visit if you d like to learn how Brian and Nicole Whetten 6

QUICK SELF-ASSESSMENT - WHAT IS YOUR PERSONALITY TYPE?

QUICK SELF-ASSESSMENT - WHAT IS YOUR PERSONALITY TYPE? Instructions Before we go any further, let s identify your natural, inborn, hard-wired preferences which make up your Personality Type! The following