Marketing Your Expertise

Transcription

1 y Sr aegy S e r Markeing Your Experie C h o o e E x p e r i e Exciemen! Googl e Keywor d Tool B u D o m a i n B u y H o i n g Wor d Pr e Templ ae O p i n m r F o Op in Box Fr ee Hook Doubl e Opin Learning Guide Complee Navigaion from Se Up hrough Implemenaion. Se Up Twi er Page Se Up LinkedIn Page Se Up Piner e Page U p F a o c e b o P a g e k S e U p Y o u T u b e P a g e T o S o c i a l M S e e d Subjec U p i a i v e j e c Real Power T i p!! P To Impl emenaion Sage i c u e r Be Bl og Video S c h e d u l e T i e l Lengh L y n l i c h p i n Q u a y O b Social Media Mar ke ing A l e r Y o u T u b e Reul e p o P u S o c i a l M e d i a P o 1

2 Wha Do You Wan? Wan a job? Wan o find a beer job? Wan a raie? Have a day job, bu wan o freelance par ime or full ime? Enrepreneur: Wan o creae or expand a conuling or informaion buine? Enrepreneur: Wan o become a peaker, auhor, or famou in an indury? Thi yem work for anyone who wan o improve heir life hrough he acquiiion of informaion and experie, help oher and ge paid for i. Being able o ell informaion and/or experie. in ju ebook or coure. Wih hi yem, you can be highly paid for conuling or peaking o large group on people eager o learn from you. Or, i can be ju a emporary hing where omeone call and you give a one-hour coaching conul over he phone. Requiremen Minimum; an inere in a pecific area of experie. Mid-level; you ve go ome exiing knowledge abou ha paricular area. Ideal; you ruly are an exper in ha paricular area, bu have ye o be dicovered. If you are no an exper, all you have o do i be inereed and willing o reearch ha paricular area. I learned ha you can become an exper in le han a monh on ju abou any ubjec, if you have acce o he righ maerial. The Inerne provide acce o he righ maerial for free! Ready o pu yourelf ino poiion a an exper in he mind of your public? You can acheive ha eaily and cheaply wih he yem oulined in hi guide. 2

3 C h o o e E x p e r i e Exciemen! Crucial Sep Aler! Googl e Keywor d Tool Chooe your Experie wih he Following Crieria, Aiude and Marke Reearch in Mind; Promoe your experie in an area where people (epecially buinee!) currenly pend money. Chooe omehing you re excied abou! You don necearily need o be excied abou he hing ha you are expeced o be an exper in, you need o be excied abou he applicaion of ha experie. Make your choice baed on olid marke reearch; chooe only hoe area wih ignifican keyword earch raffic. I eay o ge ared! Perform ome keyword reearch wih Google keyword ool. Ideal; you hould noe five opic ha regiered over 100,000 earche wihin he curren monh. Minimal; you hould noe en opic ha regiered over 40,000 o 50,000. Perhap; If you ve noed one hundred opic, ha give you 3,000 earche, ha migh work...ju hing o hink abou a you go hrough hi crucial ep in he yem. 3

4 y B u D o m a i n B u y i n g H o Wor d Pr e Templ ae The Technical Suff...Made Eay! Buy a URL Make your domain purchae (.com or.co ONLY, NO HOSTING); GoDaddy.com i recommended. (Approximaely $10 o ge you a URL for 1 year.) Chooe a domain name wih he keyword you gahered in your area of experie. I ju eaier, people end o click when hey ee a domain name ha ound like wha i i ha hey wan o know he informaion abou i. Buy Hoing Find a place for your webie o live (doen need o be fancy or $$$); Blueho i recommended. (Approximaely $5per monh.) Purchae ho ervice ha have inan applicaion inallaion; pecifically, inan WordPre (Blueho doe). Noe: Give he ale deparmen a call o confirm ha here i a one click inall of WordPre. Or, look for a program on he erver called Fanaico; all you do i click i and i goe off and doe everyhing and promp you when you are all loaded up. Inall WordPre Inall WordPre; Fiverr.com i recommended. ($5 for eup, heme, plug-in, backlink bonu, ec.) Cauion; Once WordPre i e up, change erver and blog paword. Inall a Templae Paid Templae only; SudioPre.com i recommended (can be found on he fiverr.com ie, a well). Many of he oher emplae are acually commiing fraud, or hey are uing nefariou acic o ry o ge link or omehing like ha. Ju go buy a paid emplae for $15 o $35 from a repuable place give you a much more olid, much more ecure WordPre blog. Doing hi will e up WordPre and he heme. Now you migh wan a header graphic; Fiverr i recommended. So, wha you do a Fiverr i you have people do a bae projec hen you go back o hem and reque ad hoc ervice, a needed. 4

5 O p F o i n m r Op in Box Fr ee Hook Doubl e Op in Opin = Opion! Inall an Opin Form An Opin feaure give you he abiliy o collec addree of people who wan more informaion abou your experie. You can ju have hem go o your regular ; ha can creae a huge problem laer on. So, you will need o e up a eparae accoun. Se up an accoun; SafeAuoReponder.com i my recommendaion my affiliae link o AWeber.com. (Approximaely $19 per monh for 500 people) There are many ervice here ha you canno ge elewhere and he inallaion i very eay. (Or ge Fiverr.com o e up your AWeber ubmi form ono your WordPre ie for $5) Inall an Opin Box Very eay fill ou he form and i give you a line of code ha you plug ino he AWeber plug-in, which mean you do have o inall a plug-in on your WordPre ie. Or, inall he WordPre plug-in on your ie and iner he line of code. Or, ge Fiverr.com o do i for you $5! Don Undereimae he Power of he Free Hook! If you give away omehing free, you re more likely o ge people o opin. Coure Checkli Shor Conulaion Se Up Your Iniial Meage Se up your double opin meage (AWeber) o ha i require people o acually confirm ha hey oped in o ha you can ge ha back. Creae your fir ; a welcome meage. Laer on informaion po Expene Summary So far you have inveed 5 o 10 hour of your ime, wih $15 for hree Fiverr ervice; 1) e up your WordPre, 2) pu up a emplae and 3) pu in an op-in box. $15 + $60 (for he year) for your hoing. Your oal co i only $75 righ now! 5

6 Se Up Twi er Page Se Up LinkedIn Page Se Up Piner e Page S e U p F a c e b o P a g e o k S e U p P a g e Y o u T u b e Social Media Accoun Se up a Twier accoun for your experie only. Add a picure of yourelf. Label accoun wih your own name or combinaion of your name and experie. Se up a Facebook accoun for your experie only. Add a picure of yourelf for he profile image. Add a decripive cover phoo (or collage of phoo) o viually communicae your experie. Se up a LinkedIn accoun under your own name o howcae your profeional conribuion and reume. Indicae your curren poiion a Preiden of your own company, even if you ve already go anoher job. Se up a YouTube accoun for your experie only. Ideal; pu your experie a he log in name. (you may need o e up a eparae Google accen o you ve go a log in ha eparae like ha) Se up a Pinere accoun for your experie only. You are going o ue your new Twier or Facebook log in. Check ou pinincome.com for more informaion on how o uilize Pinere o build your buine. 6

7 So now your e up i done now...wha nex? Le walk ep-by-ep hrough he implemenaion age. Thi i where he real power of hi raegy happen; where your repuaion ge buil and muliple opporuniie become your. Sr aegy In hi age, you will learn everyhing you need o know abou puing up regular blog po on your paricular area of experie. To ge more raffic, each ime you make one of hoe blog po, you are alo poing i o Twier, Facebook, LinkedIn and YouTube (if here a video aociaed wih i) and Pinere (if here i a picure o pin). You are alo ending ou an aler o he li ha you are building up wih your op-in box, no maer how mall iniially. Regular Blog Po Social Media Po Traffic Repuaion Opin YouTube Video Aler To Li Opporuniie 7

8 Real Power Wih your implemenaion raegy in ow, le round he nex bend on your markeing experie journey...blog Conen Subjec T i p!! The Lynchpin; Qualiy blog po are he key o wheher your raegy work or i doen! Ideal; 5-7 qualiy blog po per week Minimal; 3 qualiy blog po per week i v e j e c Wha i he Objecive of My Blog Po? Prove your experie Provide helful informaion Poiion yourelf in he marke L y n c h p i n l i Q u a y O b Bu Wha Will I Blog Abou? Technique ha work Weighing in on conroverial maer Sorie; relaed or no, bu make a poin Commenary on oher people aricle/blog po Indury even Trend (epecially if upid or how promie; be a fuuri) Acion of major player in he indury How Do I Acquire Real Power? Be willing o blog abou wha everyone ele i hinking, bu no willing o ay People repec hoe who lead In idenifying and calling ou wha will be big or wha will be a miake I my job o figure ou wha you re all wearing you ll never do, ha you will all be doing in a year or wo. ~Gary Vaynerchuck Real Power (In perpecive) People wan o ee ha you re more han ju a doer - ha you re a hinker Real Power (In conrovery) People repec people wih rong opinion ha are well hough ou Remember! People don hire people who do he ame a everybody ele, hey wan people o make a difference. Tip! Include a picure in every blog po. Why? Eaier o read Look more profeional Make he po pinable on Pinere! 8

9 P i c u e r Be Bl og S c h e d u Do I Need Clever Tile On All Po? If by clever, you mean uing keyword - Ye! Ue he Google Keyword Tool (menioned in Se-Up ) o enure ha he keyword ha people are acually uing o earch for informaion on your ubjec are included in he ile of your blog po. l e T i e l Lengh Blog Need-To-Know... Where Am I Going o Find Grea Picure? Ue your own ho Sock phoography ie (ome a low a $1 each) Creaive common ie Remember! You canno ju go grab omehing from Google Image and pu i ino your blog. How Do I Po he Be Blog? Ue roaing image on he home page Build up an archive of properly ized picure o be ued in he roaion Can I Schedule My Blog o Po Auomaically? Ye! WordPre ha a cheduling feaure ha enable you o publih in he fuure. Imagine! You could wrie all your po in a day, hen e o publih hem hroughou he monh. I There A Suggeed Lengh for Blog Po? Wrie unil your are done communicaing; op! General rule of humb i word, bu okay o wrie 250 or 3000 occaionally. (ee fir poin again...know when you are done.) 9

10 r Social Media Mar ke ing Social Media Markeing Tool and Sraegie Every Blogger Mu Ue So, here you are, poing all your blog o your ocial media ie, bu...wha i he real purpoe of hi aciviy? How can you make i one of your be ool? e p o c i a S o l M e d i a P o P u Wha i he Purpoe of Poing Blog o Social Media Sie? Draw more aenion o your po Build your ocial media following (You wan follower!) Sar he converaion and relaionhip wih your audience Who Doen Wan an Effecive Markeing Tool? Think of ocial media a one of he be ool in your pouch. How can you leverage hi forum? Srucrue your po o ge people o wan o click, click, click...hey are already doing a lo of ha here...make hem wan o click on your conen. 10

11 A l e r Video Y o u T u b e Aler? Who Am I Alering and Abou Wha? Mo of he ime when you publih a po, you hould be ending an aler o your li o le hem know ha hey hould come and read your new conen. Markeing copy (a few engaging word ha promp hem o go check ou he conen) Remind hem of pa aricle ha are ill relevan/ho opic Quick Video Idea; Wrie your blog po and when you ge done, urn on a video camera and ju reae in your own word he poin you ju made in your blog po o he camera. So you can ue a webcam, you can ue a cheap lile Kodak ZIA kind of camera or a play ouch ue whaever i i ha work for you. You are no rying o ge high qualiy and grea lighing and grea ound and everyhing here, wha you are rying o do i ge conen ou here. Are You Suffering From Blogger Videophobia? (a new blogger fear of poing video) Video i a very imporan par of creaing an exper image in he markeplace. Video i profeional and people ju love hem! Don hold back on everyhing ele becaue of lack of video, bu ge video figured ou! I i o your greae advanage o do o. Once you ve compleed your video, upload i o YouTube Embed ha video ino your blog po Reul Traffic Repuaion Opin Opporuniie Reul From Your Video Po More raffic o boh your YouTube channel and o your blog Anoher ocial media opporuniy (laer on) Greaer exper poiioning 11

12 Reul Tha he yem! I eay, inexpenive and i ha a really good peed of reul. I do wan o give you a cauion. Thi i no going o happen overnigh. You are no going o be uddenly een a a world exper on hi paricular ubjec in a week or a monh. I ugge you give hi a lea a ix o welve monh commimen where you ay I m going o do everyhing I can o ge hi exper poiioning for ix o welve monh. I m going o po every ingle day o my blog or I m going o po hree ime a week; whaever i i make a commimen o ha you can be able o achieve hi exper poiioning in he markeplace. Ge he addiional income ha you wan o ha you can be able o walk away from he man and no hold a job and be able o acually have a viable ongoing exper baed buine ha can propel you for year ino he fuure. Le me ju end by giving you one more layer on op of hi and ha i. There are oher ep ha can kick you o an even higher level and grealy conribue o your exper poiioning. Paricipae in gue blogging, where you are going ou o oher blog in your pace and you are wriing aricle pecifically for hem ha hey po on heir blog, bringing heir audience ino your blog alo. You are going o hold ome webinar, o go inve in a webinar ool. They are quie inexpenive and periodically (abou once a monh or o) hold a webinar where you alk abou key rend in he indury and you anwer ome people queion. 12

13 You may no have ha many people come on o hem bu record he webinar and pu he webinar replay up on your ie and pu i up on YouTube. Now you are going o apply o peak a conference. There are lo of indury conference ou here ha are alway looking for peaker. Go ahead and le people know ha you are inereed in peaking by applying! You alo may wan o ar wriing for indury magazine and blog. Mo indury magazine aren going o pay you anyhing, bu ha grea aenion and everybody recognize when you wrie for hoe. Conider becoming an acive conribuor in he forum focued on your area of experie. LinkedIn i a grea place for hi. Thi work. I rongly recommend you conider doing i. Do whaever i ake o repoiion yourelf a an exper in he markeplace.