Gen Z: Hope Restored. 7 Early insights, reflections, observations, stories of US children, ages 21 and under

Transcription

1 Gen Z: Hope Restored 7 Early insights, reflections, observations, stories of US children, ages 21 and under

2 #ANCMyBigIdea / (650) Things I Hear From Mike Ideas That Come To Brain

3 How to Kahoot 1. Pull out your phone 2. Open a web page Kahoot.it 3. Enter in the ID 4. Use your phone to answer questions during the presentation 5. REAL TIME results!

4 Gen Z Tech Innate: 5 screens Think in 4D Judiciously Share (GeoLoco Off) Active Volunteers Blended (race & gender) Togetherness Mature Communicate with Images Make stuff Have humility Future focused Realists Want to work for success Collective Conscious Millennials Tech Savvy: 2 screens Think in 3D Radical Transparency (share all) Slacktivists Multi-cultural Tolerance Immature Communciate with text Share stuff Have low confidence Now focused Optimists Want to be discovered Team orientation COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 4

5 Technology Technology is only new if you remember it the way before. Otherwise, that is all you know A Very Smart Person

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7 Retail Today, the world s largest bookseller, Amazon, is a software company its core capability is its amazing software engine for selling virtually everything online...

8 Music Today s dominant music companies are software companies, too: Apple s itunes, Spotify and Pandora. Traditional record labels increasingly exist only to provide those software companies with content.

9 Gaming Today s fastest growing entertainment companies are video game makers again, software with the industry growing to $60 billion from $30 billion five years ago. And the fastest growing major videogame company is Zynga (maker of games including FarmVille), which delivers its games entirely online.

10 Financial Services The financial services industry has been visibly transformed by software over the last 30 years. Practically every financial transaction, from someone buying a cup of coffee to someone trading a trillion dollars of credit default derivatives, is done in software.

11 Foodservice Really? Technology is going to change the way we eat? Case study

12 Case study These signs are all over Domino s corporate offices. Almost 1/3 of Domino s employees are in technology.

13 Case study 45% of our sales are digital. And, Domino s digital orders have better metrics than non-digital: J. Patrick Doyle CEO, Domino s Customer satisfaction is higher Order accuracy is higher Ticket size is higher Profitability is higher Customer retention is higher Order frequency is higher

14 Case study We have made a quantum increase in our investment in technology. J. Patrick Doyle CEO, Domino s Text a pizza emoji to Domino s to make an order

15 Case study We have made a quantum increase in our investment in technology. J. Patrick Doyle CEO, Domino s Order Pizza on the Microsoft XBOX Gaming Console

16 Case study We have made a quantum increase in our investment in technology. J. Patrick Doyle CEO, Domino s Voice ordering with the Domino s mobile app

17 Case study We have made a quantum increase in our investment in technology. J. Patrick Doyle CEO, Domino s Order Pizza with the Domino s smartwatch app

18 Cultural Diversity Cultural diversity is only realized by Gen Z if it is pointed out to them. Otherwise, this is all they ve known. A Very Smart Person

19 Largest Generation of Foodies

20 Fusion food noun fyoo-zhuh n food A general term for the combination of various forms and elements of different culinary traditions Synonyms: mashup food

21 Popular Fusion Foods

22 Spaghetti Tacos are slowly taking the country by storm COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 22

23 The Ramen Burger is a hybrid of ramen noodles & beef COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 23

24 The Tacone is portable and mess free COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 24

25 Fruit Tacos offer a unique take on a savory dish COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 25

26 Breakfast Waffle Tacos all the rage right now COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 26

27 The Ham Dogger plays at your summertime taste COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 27

28 The Taco Quesadilla Pizza is oozing in flavor COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 28

29 The Thanksgiving Burrito is a tasty remix of the Thanksgiving feast COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 29

30 Reality Gen Z is growing up in a post 9/11 world. They ve experienced a recession at a young age. They are realists. Not optimists. A Very Smart Person

31 Reality Gen Z is growing up in a post 9/11 world. They ve experienced a recession at a young age. They are realists. Not optimists. A Very Smart Person

32 Show me Rather than tell me, Gen Z is about show me. Show me with visuals rather than tell me with text. A Very Smart Person

33 Gen Z are ultimate consumers of snack media

34 Gen Z Tech Innate: 5 screens Think in 4D Judiciously Share (GeoLoco Off) Active Volunteers Blended (race & gender) Togetherness Mature Communicate with Images Make stuff Have humility Future focused Realists Want to work for success Collective Conscious Millennials Tech Savvy: 2 screens Think in 3D Radical Transparency (share all) Slacktivists Multi-cultural Tolerance Immature Communciate with text Share stuff Have low confidence Now focused Optimists Want to be discovered Team orientation COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS 34

35 Practice Booth XXX Professional Profile Pictures Crazy fun social media pictures COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION #ANC16 SAN ANTONIO, TEXAS

36 Inspired Questions How does this impact the way I operate my program? (Staff Training, Menu planning, How does this impact the way I do marketing with GenZ?