Lien. Gender Investment Gap Jennifer Lien

Transcription

1 Gender Investment Gap Jennifer

2 Agenda Problem & Opportunities Interviews & Strategic Insights Trends & Solutions 2

3 Part I Problem & Opportunities 3

4 Gender Gap Women s lifetime earning is 50% less than men, that s a $1,051,000 gap The loss of women not investing over a 35-year career is $1 million Women generally keep 71% in cash, while men keep 60% Simply put, Women don t invest as much as men 4

5 Confidence Gap Women s financial confidence is on par with men s... except for investing 5

6 But Wait, Women Actually Make Better Investors! Less Emotionally Attached Goal-Oriented More Rational Female investor groups outperform male investor groups by 4.6% 6

7 The Gender Investment Gap Women Often Under Report Their Capability Women Generally Make Better Investors than Men Women don t invest as much as men do 7

8 Why it s important to recognize gender investment gap Financial Wellbeing Shields Against Shock Women Outlive Men Women Make Better Investors 8

9 Market Opportunity Women are the world s fastest growing segment of wealth Female market grew at 16% in 2009 High Net Worth Women s wealth grown by 10% from America s women-owned business makes up 5th largest GDP Women Control $20 trillion 27% of World s Wealth 9

10 Money Left on the Table 70% of women across the world feel that their advisors don t understand them 55% women s wealth remains untapped, and more tapped with misunderstanding......and these women are likely to inherit $40 trillion in the US in the next 40 years 10

11 Who are the target women investors? Why are they investing less than men? What are some possible solutions? 11

12 Part II Interviews & Strategic Insights 12

13 Purpose of Interview Uncover why women are investing less than men 13

14 Target Women Personas Millennial Women High Net Worth (HNW) Women 14

15 Millennial Women This is Angelie, she s 30 years old Unmarried, working full-time in San Francisco Her main financial struggles are saving for emergency and paying bills She embraces technology and cares about investing for socially responsible causes She s not 100% comfortable with investing 15

16 High Net Worth (HNW) Women This is Kristen, she s 40 years old Married with one kid, working full-time in New York City Her main financial struggles are wealth and health stability She is tech savvy and often on LinkedIn, cares about investing for both values and socially responsible causes To her, money is personal and emotional 16

17 Interviews Goal: Uncover how women view money and underlying attitude Method: One-on-one interviews People: Women at the agency within the two target demographics 17

18 Money scares me. It really does. Investment is daunting! I want my advisor to make decisions based on my own personal interests. I think it s important for women to talk about money and investment. I know that I should learn more about investing. 18

19 Insights Millennial Women Saving for Home-Owning, Business-Owning Talk about money with friends Learn from friends HNW Women Saving for Child-Raising, Retirement Family, Online Influence, 401k Indifference and Fear Money is tabooed subject Wish they had known more 19

20 Confidence Gap So, why are women investing less than men? Lack of Urgency Fear 20

21 Part III Trends & Solutions 21

22 Confidence Gap Lack of Urgency Fear 22

23 How to tackle these barriers? 23

24 Tackle Confidence Gap - Dove Real Beauty Sketches Dove asks women and their friends to describe their looks to a forensic artist to compare the need for self-esteem in women s own perceptions of themselves 24

25 Approach to Confidence Gap - Empower with Knowledge Financial concepts can be hard, what if it doesn t have to be? Make financial knowledge accessible, bite-sized, fun Partnership with language learning app Duolingo 25

26 Tackle Lack of Urgency - Ellevest by Sallie Krawcheck 26

27 Approach to Lack of Urgency - Create Incentives Don t be Betty Draper, take control of your life, professionally and financially Create role models through Women Who Own It Podcast or web series about how successful women invest 27

28 Tackling Fear - UBS Life s Questions Series UBS surveyed hundreds of female professionals to find out their real concerns 28

29 UBS Life s Questions Series with Annie Leibovitz Legendary photographer Annie Leibovitz captured the personalities who shared their Life s Questions with UBS 29

30 Approach to Fear - Talk About It Partner up with women-run publications like Refinery29 If women fear talking about money with friends, create an online community that fulfills this lack 30

31 Confidence Gap Lack of Urgency Fear 31

32 Thank you! Questions? 32