RBS Youth Enterprise Tracker

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1 08 October 2012 Research conducted by Populus on behalf of RBS Group

2 66% of young people in the UK work and of those 12% are self-employed full or part time Working status (18-30s) Employment status (18-30s) 34% 7% 5% Self-employed Working Self-employed part time 66% Not working 88% Employee Page 2 Base: 18-30s (566)

3 Younger people slightly are less likely to be self-employed than the population as a whole Which of the following best describes your employment status? 100% 90% 80% 70% 60% 50% 40% 10% 0% April 2012 May 2012 September 2012 Employee Employee (18-30) Employee part-time and self-employed part-time Employee part-time and self-employed part-time (18-30) Self-employed Self-employed (18-30) Page 3 Base: All respondents who work (1291)

4 Young people are much more likely than the UK population to want to start their own business. There is an ambition gap between those who would like to start their own business and those that start doing it Which of the following statements applies to you? 70% 60% 63% 62% 60% 50% 40% 39% 41% 38% 10% 0% 11% 10% 8% 5% 6% 5% April 2012 May 2012 September 2012 I would like to start my own business I would like to start my own business (18-30) I am in the process of starting my own business I am in the process of starting my own business (18-30) Page 4 Base: All except self-employed (2077)

5 Compared to the general population more young people say that they would prefer to be self-employed than an employee, but relatively few have experienced self-employment 70% 60% 50% 40% Which of the following statements applies to you? 58% 56% 54% 53% 54% 52% 48% 50% 46% 44% 45% 43% I would prefer to be selfemployed rather than an employee I would prefer to be selfemployed rather than an employee (18-30) I have considered starting my own business 28% 26% I have considered starting my own business (18-30) 10% 0% 12% 17% 14% April 2012 May 2012 September 2012 I have been selfemployed at some stage during my working life I have been selfemployed at some stage during my working life (18-30) Page 5

6 Young women are less likely than men to want to start their own business, to have considered doing so, to prefer the idea of self-employment, and to have previously been self-employed 80% 70% 68% 62% 62% 60% 55% 50% 49% 46% 40% 10% 11% 19% 0% I would like to start my own business I have considered starting my own business I would rather be self-employed I have previously been selfemployed Young women Young men Page 6 Base: All year olds (566)

7 Young people see better work/life balance, greater flexibility and greater personal compatibility as bigger benefits than the general population What do you think are/would be the biggest benefits to starting your own business? 80% 70% 69% 74% 60% 50% 51% 51% 52% 46% 40% 36% 38% 35% More flexible than being employed More rewarding emotionally than being employed Provides a better work/ life balance than being employed More rewarding financially than being employed Suits my personality General Population 18-30s Page 7

8 Young people consider flexibility to be the most important benefit of starting their own business 80% What do you think are/would be the biggest benefits of starting your own business? (18-30s) 75% 74% 70% 65% 67% 66% 60% 55% 50% 45% 40% 35% 49% 49% 51% 52% 46% 50% 51% 44% 44% 38% 39% 35% April 2012 May 2012 September 2012 More flexible than being employed Provides a better work/ life balance than being employed More rewarding financially than being employed More rewarding emotionally than being employed Suits my personality Page 8 Base: 18-30s (566)

9 While all age groups consider the current economic climate and risk the main barriers to starting their own business, young people are more worried about lack of skills, experience, contacts and opportunities than the general population What do you think are/would be the biggest barriers to starting your own business? 60% 50% 52% 52% 53% 48% 40% 32% 29% 29% 35% 25% 17% 16% 29% 17% 17% 17% 13% 12% 10% 0% The current economic climate is too difficult It's too risky I don't think that I would be able to get a loan It's easier to work for someone else Need more skills Need better networks No opportunities Need to test my idea I am happy with my current working status General Population Page 9

10 Young people continue to consider risk the biggest barrier to starting their own business. What do you think are/would be the biggest barriers to starting your own business? (18-30s) 60% Need more skills 50% 51% 46% 53% 53% 52% 51% Need better networks No opportunities 40% 41% Need to test my idea 10% 33% 35% 32% 29% 32% 29% 28% 27% 26% 25% 25% 22% 19% 18% 17% 13% 17% 11% April 2012 May 2012 September 2012 It's easier to work for someone else I am happy with my current working status The current economic climate is too difficult It's too risky I don't think that I would be able to get a loan Page 10 Base: 18-30s (566)

11 Like the general population, a fifth of young people think that it is a good time to start their own business To what extent do you agree or disagree with the following statements? Now is a good time to start your own business Agree 49% ALL Neither Disagee 45% 18-30s 32% 35% Page 11

12 Young people are slightly more likely to agree that they should be encouraged to start up their own businesses than the general population To what extent do you agree or disagree with the following statements? Young people should be encouraged to start up their own businesses 7% 6% Agree 27% 31% ALL Neither Disagee 18-30s 62% 67% Page 12

13 Young people are slightly less likely than the general population to believe that starting their own business is a serious career goal To what extent do you agree or disagree with the following statements? Starting your own business is not considered a serious career goal 22% Agree 49% ALL Neither Disagee 45% 18-30s 29% 35% Page 13

14 Two thirds of young people see fear of failure as a barrier to starting their own business To what extent do you agree or disagree with the following statements? Fear of failure would prevent me from trying to start my own business 11% Agree ALL 56% Neither Disagee 22% 18-30s 24% 67% Page 14

15 The general population is much more confident about acquiring information on starting a business than young people To what extent do you agree or disagree with the following statements? I know where I could go to get more information about starting my own business 28% 35% 36% Agree ALL Neither Disagee 46% 18-30s 29% 26% Page 15

16 Young people are much more likely to think that a fear of failure would prevent them from starting their own business, and less likely to know where to go for information about starting their own business To what extent do you agree or disagree with the following statements? (Total agree) 70% 60% 50% 62% 67% 67% 56% 40% 36% 28% 22% 25% 10% 0% Young people should be encouraged to start up their own businesses Fear of failure would prevent me from trying to start my own business I know where I could go to get more information about starting my own business Starting your own business is not considered a serious career goal Now is a good time to start your own business General Population Page 16

17 Young women are more likely than men to be put off starting their own business by a fear of failure, and less likely to think that now is a good time to start a business To what extent do you agree or disagree with the following statements? (Total agree) 80% 70% 60% 62% 65% 68% 56% 61% 71% 50% 40% 36% 32% 25% 26% 26% 22% 24% 16% 10% 0% Young people should be encouraged to start up their own businesses Fear of failure would prevent me from trying to start my own business I know where I could go to get more information about starting my own business Starting your own business is not considered a serious career goal Now is a good time to start your own business General Population Young men Young women Page 17

18 Young men are the most likely group to feel that now is a good time to start a business To what extent do you agree or disagree with the following statements? Now is a good time to start your own business 40% 35% 25% 15% 10% 5% 32% 27% 22% 21% 29% 26% 21% 21% 16% 16% 0% April 2012 May 2012 September 2012 Now is a good time to start your own business (Total) Now is a good time to start your own business (18-30) Now is a good time to start your own business (Young Men) Now is a good time to start your own business (Young Women) Page 18

19 When seeking information on starting their own business, young people are more likely to go to family and friends and less likely to go to banks, enterprise organisations and professional advisors than the general population Where would you go to get more information about starting your own business? Internet Family/ Friends Bank Business Link Library Government agencies Other enterprise centres/organisations Professional advisor Citizens Advice Bureau Jobcentre Plus Chamber of Commerce 31% 48% 44% 52% 36% 52% 27% 27% 25% 43% 24% 48% 23% 36% 21% 22% 18% 21% 16% 37% 79% 89% 0% 10% 40% 50% 60% 70% 80% 90% 100% General Population 18-30s Page 19 Base: All respondents who agree with the statement I know where I could go to get more information about starting my own business. (823)

20 Most people (particularly young people and women) haven t received any support for setting up their own business Have you ever received any educational or practical support to help you understand what is involved in setting up your own business from any of the following? Youth club Community or religious School University Careers service Business association Banks Family and friends None of these 2% 1% 2% 1% 9% 3% 11% 5% 7% 4% 6% 8% 5% 6% 14% 11% General Population: Male 72% Female 78% 18-30s: Male 61% Female 71% General population 67% 75% 0% 10% 40% 50% 60% 70% 80% Page 20

21 When looking for funds to start a new business, young people are less likely than the general population to consider government grants If you were looking for funding to start your own business, which of these sources would you consider first/second? 60% 52% 50% 40% 38% 41% 43% 36% 40% General population 18-30s 15% 15% 10% 10% 9% 9% 10% 7% 6% 7% 4% 6% 7% 2% 4% 0% Government grants Bank loan Savings Family and friends None of these Individual investors (not family and friends) Bank overdraft Equity finance or venture capital Mortgage or other secured loan Credit cards Page 21

22 The difference is accentuated when separating out consider first and consider next If you were looking for funding to start your own business, which of these sources would you consider first? Consider first 35% 32% Consider next 25% 15% 10% 5% 0% 21% 17% Government grants 24% 12% 25% 15% 18% 23% 22% 8% 7% 13% 13% Savings Bank loan Family and friends 5% 5% 7% 7% 5% 5% 5% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% Bank overdraft Individual investors (not family and friends) Mortgage or other secured loan Equity finance or venture capital Consider first (18-30) Consider next (18-30) Credit cards 10% 14% 9% None of these 13% Page 22

23 Young people are more likely to feel that starting a new business in the current economic climate is more attractive because of the current jobs market and the lack of graduate recruitment schemes In the current economic downturn, to what extent do you agree or disagree that starting a new business is...? Less attractive - it would be harder to get finance 69% 67% Less attractive - it will be harder to make money Less attractive - it is more likely to fail More attractive - the current jobs market More attractive - a lack of graduate recruitment programmes More attractive - less competition from other start-ups 32% 35% 58% 59% 49% 54% 48% 53% 44% General Population 18-30s Page 23

24 Young people are slightly more likely to feel that starting a business is more attractive because of the current jobs market In the current economic downturn, to what extent do you agree or disagree that starting a new business is... MORE attractive because of the current jobs market? 22% 18% Agree ALL 48% Neither Disagee 18-30s 53% 29% Page 24

25 Young people are more likely to agree that starting a new business is more attractive at the moment due to a lack of graduate recruitment programmes In the current economic downturn, to what extent do you agree or disagree that starting a new business is... MORE attractive because of a lack of graduate recruitment programmes? 19% 12% 35% Agree ALL Neither Disagee 18-30s 44% 44% 46% Page 25

26 Almost a third of young people think starting a new business is more attractive at the moment due to a lack of competition from other start-ups In the current economic downturn, to what extent do you agree or disagree that starting a new business is... MORE attractive because there would be less competition from other start-ups? 27% Agree 25% 32% ALL Neither Disagee 18-30s 43% 43% Page 26

27 The majority of people feel that starting a business in the current climate is less attractive because it would be harder to make money In the current economic downturn, to what extent do you agree or disagree that starting a new business is... LESS attractive because it will be harder to make money? 13% 10% Agree 29% ALL 58% Neither Disagee 31% 18-30s 59% Page 27

28 Half of people believe that a business started now would be more likely to fail In the current economic downturn, to what extent do you agree or disagree that starting a new business is... LESS attractive because it is more likely to fail? 15% 12% Agree ALL 50% Neither Disagee 34% 18-30s 54% 35% Page 28

29 The majority of people agree it would be harder to get finance in the current climate, and find the idea of starting a business less attractive as a result In the current economic downturn, to what extent do you agree or disagree that starting a new business is... LESS attractive because it would be harder to get finance? 6% 7% 24% ALL Agree Neither Disagee 25% 18-30s 70% 68% Page 29

30 Thom Kenrick RBS Group Sustainability T +44 [0] E inspiring.enterprise@rbs.co.uk David Racadio Populus T +44 [0] E dracadio@populus.co.uk Page 30

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