Human Computer Interaction Series

Transcription

1 Human Computer Interaction Series Editors-in-chief John Karat IBM Thomas J. Watson Research Center (USA) Jean Vanderdonckt Université catholique de Louvain (Belgium) Editorial Board Gregory Abowd, Georgia Institute of Technology (USA) Gaëlle Calvary, LIG-University of Grenoble 1 (France) John Carroll, School of Information Sciences & Technology, Penn State University (USA) Gilbert Cockton, University of Sunderland (UK) Mary Czerwinski, Microsoft Research (USA) Steven Feiner, Columbia University (USA) Elizabeth Furtado, University of Fortaleza (Brazil) Kristina Höök, SICS (Sweden) Robert Jacob, Tufts University (USA) Robin Jeffries, Google (USA) Peter Johnson, University of Bath (UK) Kumiyo Nakakoji, University of Tokyo (Japan) Philippe Palanque, Université Paul Sabatier (France) Oscar Pastor, University of Valencia (Spain) Fabio Paternò, ISTI-CNR (Italy) Costin Pribeanu, National Institute for Research & Development in Informatics (Romania) Marilyn Salzman, Salzman Consulting (USA) Chris Schmandt, Massachusetts Institute of Technology (USA) Markus Stolze, IBM Zürich (Switzerland) Gerd Szwillus, Universität Paderborn (Germany) Manfred Tscheligi, University of Salzburg (Austria) Gerrit van der Veer, University of Twente (The Netherlands) Shumin Zhai, IBM Almaden Research Center (USA)

2 Human Computer Interaction is a multidisciplinary field focused on human aspects of the development of computer technology. As computer-based technology becomes increasingly pervasive not just in developed countries, but worldwide the need to take a humancentered approach in the design and development of this technology becomes ever more important. For roughly 30 years now, researchers and practitioners in computational and behavioral sciences have worked to identify theory and practice that influences the direction of these technologies, and this diverse work makes up the field of human computer interaction. Broadly speaking, it includes the study of what technology might be able to do for people and how people might interact with the technology. In this series, we present work which advances the science and technology of developing systems which are both effective and satisfying for people in a wide variety of contexts. The human computer interaction series will focus on theoretical perspectives (such as formal approaches drawn from a variety of behavioral sciences), practical approaches (such as the techniques for effectively integrating user needs in system development), and social issues (such as the determinants of utility, usability and acceptability). Author guidelines: > Author Guidelines For other titles published in this series, go to

3 Jennifer Golbeck Editor Computing with Social Trust 123

4 Editor Jennifer Golbeck University of Maryland, MD USA ISSN: ISBN: e-isbn: DOI / British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Control Number: c Springer-Verlag London Limited 2009 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. The use of registered names, trademarks, etc., in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant laws and regulations and therefore free for general use. The publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions that may be made. Printed on acid-free paper Springer Science+Business Media springer.com

5 Preface This book has evolved out of roughly five years of working on computing with social trust. In the beginning, getting people to accept that social networks and the relationships in them could be the basis for interesting, relevant, and exciting computer science was a struggle. Today, social networking and social computing have become hot topics, and those of us doing research in this space are finally finding a wealth of opportunities to share our work and to collaborate with others. This book is a collection of chapters that cover all the major areas of research in this space. I hope it will serve as a guide to students and researchers who want a strong introduction to work in the field, and as encouragement and direction for those who are considering bringing their own techniques to bear on some of these problems. It has been an honor and privilege to work with these authors for whom I have so much respect and admiration. Thanks to all of them for their outstanding work, which speaks for itself, and for patiently enduring all my s. Thanks, as always, to Jim Hendler for his constant support. Cai Ziegler has been particularly helpful, both as a collaborator, and in the early stages of development for this book. My appreciation also goes to Beverley Ford, Rebecca Mowat and everyone at Springer who helped with publication of this work. Finally, thanks to the many people who helped me and the book along the way, including Allison Druin, Mariya Filippova, James Finlay, Irene, John, Tom, Michelle, Kaitlyn, Emily, Bo, Ike, Wrigley, and Crystal Golbeck, Paul Jaeger, Ugur Kuter, Dan Norton, Dagobert Soergel, and, as always, π and K. College Park, Maryland Jennifer Golbeck v

6 Contents 1 Introduction to Computing with Social Trust... 1 Jennifer Golbeck Part I Models of Social Trust 2 Examining Trust, Forgiveness and Regret as Computational Concepts... 9 Stephen Marsh and Pamela Briggs 3 A Non-reductionist Approach to Trust Cristiano Castelfranchi, Rino Falcone, and Emiliano Lorini 4 Social Trust of Virtual Identities Jean-Marc Seigneur Part II Propagation of Trust 5 Attack-Resistant Trust Metrics Raph Levien 6 On Propagating Interpersonal Trust in Social Networks Cai-Nicolas Ziegler 7 The Ripple Effect: Change in Trust and Its Impact Over a Social Network Jennifer Golbeck and Ugur Kuter Part III Applications of Trust 8 Eliciting Informative Feedback: The Peer-Prediction Method Nolan Miller, Paul Resnick, and Richard Zeckhauser vii

7 viii Contents 9 Capturing Trust in Social Web Applications John O Donovan 10 Trust Metrics in Recommender Systems Paolo Massa and Paolo Avesani 11 Trust and Online Reputation Systems Ming Kwan and Deepak Ramachandran 12 Internet-Based Community Networks: Finding the Social in Social Networks K. Faith Lawrence Index...333

8 Contributors Paolo Avesani Fondazione Bruno Kessler, Via Sommarive 18, Povo (TN), Italy Pamela Briggs Northumbria University, School of Psychology and Sport Sciences, Newcastle upon Tyne, UK, Cristiano Castelfranchi Institute of Cognitive Sciences and Technologies-CNR, Rome, Italy Rino Falcone Institute of Cognitive Sciences and Technologies-CNR, Rome, Italy Jennifer Golbeck College of Information Studies, 2118F Hornbake Building, University of Maryland, College Park, MD 20742, USA, Ugur Kuter UMIACS, University of Maryland, College Park, MD, 20742, USA Ming Kwan ngenera (Formerly New Paradigm) 145 King St. East, Toronto, Ontario, Canada M5C 2Y7, K. Faith Lawrence University of Southampton, Southampton, UK, Raph Levien UC Berkeley, Berkeley, CA, USA, Emiliano Lorini Institute of Cognitive Sciences and Technologies-CNR, Rome, Italy; Institut de Recherche en Informatique de Toulouse (IRIT), France Stephen Marsh National Research Council Canada, Institute for Information Technology, Ottawa, Ontario, Canada, Paolo Massa Fondazione Bruno Kessler, Via Sommarive 18, Povo (TN), Italy Nolan Miller Kennedy School of Government, Harvard University, Cambridge, MA, USA, nolan ix

9 x Contributors John O Donovan Department of Computer Science, University of California, Santa Barbara, California, USA, jod@cs.ucsb.edu Deepak Ramachandran New Paradigm 133 King St. East, Toronto, Ontario, Canada M5C 1G6, Deepak@newparadigm.com Paul Resnick School of Information, University of Michigan, Ann Arbor, MI 48109, USA, presnick@umich.edu Jean-Marc Seigneur University of Geneva and Venyo, Geneva, Switzerland, Jean-Marc.Seigneur@gmail.com.org Richard Zeckhauser Kennedy School of Government, Harvard University, Cambridge, MA, USA, richard zeckhauser@harvard.edu Cai-Nicolas Ziegler Siemens AG, Corporate Technology, Otto-Hahn-Ring 6, Geb. 31, Raum 260, D München, Germany, cai.ziegler@siemens.com