Mia Ipsen. Design Thinking Consultant

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Edith Parsons
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Mia Ipsen Design Thinking Consultant 2016- now: Design Thinking

2017: Presenter at SiDER 17 conference in Delft Master student

focused on the wholeness of the project, while at the same time

This means that one of her core skills is to navigate complicated

Another aspect of design which Mia as a Design Thinking Consultant

To be able to emphasize with the users lives and mindset is

2 Mia Ipsen Design Thinking Consultant now: Design Thinking Consultant now: Assisant Teacher, Design at Aarhus University 2017: Presenter at SiDER 17 conference in Delft Master student Information Studies Bachelor in Information Studies Mia is always focused on the wholeness of the project, while at the same time being a little geeky about the details. This means that one of her core skills is to navigate complicated processes and make the best choice for both users and customers. Another aspect of design which Mia as a Design Thinking Consultant believes to be vital, is empathy. To be able to emphasize with the users lives and mindset is extremely important for her, because this is how Mia can identify key insights and relate them to a greater context. So if nobody understands you, go talk to Mia!

To accompany the book series we designed a timeline visualized as growth rings in a tree trunk.

3 Danmarks Historien With a series of 100 books Danmarkshistorien.dk wanted to tell a different histor y of Denmark by focusing on the events. To accompany the book series we designed a timeline visualized as growth rings in a tree trunk. Concept development based on analysis and insights Wireframes Rethought the classic timeline into a different visualization Made an interactive prototype ready for the developers

Municipal workshops Syddjurs municipal took the i initiative to create

key elements for a cross municipal platform to work for ever yone.

4 Municipal workshops Syddjurs municipal took the i initiative to create a multi municipal platform across Denmark so they all will be able to share digital agents and ideas. We facilitated and held two workshops to gather indsights and f ind the key elements for a cross municipal platform to work for ever yone. The workshops have resulted in mockups for testing. Facilitated workshop for 9 municipals Collected and graded insights

AutoProces Syddjurs municipality took the initiative to create

knowledge sharing about workprocesses andsolutions for

It supports the entire proces from idea to implementation

and integration, and lets users review finished and current

Ultimately, the platform shares ideas, experiences and

5 AutoProces Syddjurs municipality took the initiative to create a platform for the municipalities in Denmark to support knowledge sharing about workprocesses andsolutions for automatization. It supports the entire proces from idea to implementation allows for easy documentation of saving relevant regulations and integration, and lets users review finished and current projects. Ultimately, the platform shares ideas, experiences and solutions between municipalities to enable collaboration and synergies. Held two workshops with participation of over 25 employess Conceptdevelopment in a co-creation proces User Experience consulting

6 Historical map of Denmark Danmarkshistorien.dk had a great base product: an interactive map that describes the history of the Danish empire. But it had some usability issues. We helped them to design a better user experience and update their design to work on all platforms. Optimized the overall user experience Redesigned to both mobile and desktop Updated the visual identity to a more modern look

BetBuddy feature for bet25 Bet25 had an idea

social, but they didn t know how to design

7 BetBuddy feature for bet25 Bet25 had an idea on how to make their betting platform more social, but they didn t know how to design it. We helped them to visualize their initial idea in sketches and mockups in order to end up with an interactive wireframe ready for the developers. Research Designing the information architecture Made an interactive prototype

MTIC Research The right food and the right exercise play a

As part of a large EU fonded project, we helped MTIC and

sectional platform to support elderly s wellbeing.

intial research at nursing homes and hospitals in order to

8 MTIC Research The right food and the right exercise play a huge part of elderly peoples wellbeing. As part of a large EU fonded project, we helped MTIC and the companys involved by conducting research to a cross sectional platform to support elderly s wellbeing. In collaboration with Aarhus University we conducted the intial research at nursing homes and hospitals in order to know the users and their needs. Research at nursing homes and hospitals Framing user insights

9 Final design Casino Go Bet25 couldn t quite reach young people with their casino products. We helped them to rethink their existing products into a whole new concept aimed at the younger audience. The whole process was based on insights from the target group achieved through field studies and workshops. Wireframes Developed a new product to a new audience Field studies and workshops with the target group Designed the entire information architecture

Focus was on improving the menu structure to make an extensive site easy to navigate.

10 Randers Municipality Even though a website has a lot information it can still be user friendly. We gave Randers municipality the tools for optimizing their information architecture on Randers.dk. Focus was on improving the menu structure to make an extensive site easy to navigate Had a dialogue on what to focus on when improving the site Designed a process for optimizing the menus on Randers.dk Wrote a five-step guide on how to run an optimizing workshop

Portfolio workshop Many students are unsure when it comes to their

So, we arranged a portfolio workshop to give them some confidence,

The core of the workshop was a 3-hour design sprint which ensured

11 Portfolio workshop Many students are unsure when it comes to their portfolio. So, we arranged a portfolio workshop to give them some confidence, tips and tricks. The core of the workshop was a 3-hour design sprint which ensured that every participant left with one more project for their portfolio. Gave our best tips and tricks to the students Created the frameworks for a design sprint Main presenter

12 Global Timber Final design Global Timber is a wholesale supplier of wood to B2B corporations from Denmark to Asia that needed a new website to match their global profile. Inspired by their product s natural element and their great line of procucts we redesigned their new digital and global universe. Wireframes and user experience Rethought their digital universe with their product s natural element in mind. Wireframes

Actually, I don t think i know what a studyportal really is? I hate being thrown around Aarhus Universitet 5/5 request a menubar I think it is a little bit boring.

We conducted a series of tests with representatives from all faculties to make thorough evaluation of the design before launch.

13 Actually, I don t think i know what a studyportal really is? I hate being thrown around Aarhus Universitet 5/5 request a menubar I think it is a little bit boring. It s not very inspiring With more than students there s many things to consider when designing Aarhus University s study portal. We conducted a series of tests with representatives from all faculties to make thorough evaluation of the design before launch. 4/5 do not use their AU mail Inbox 5/5 expect an overview of their courses. 3/5 confuse it with another function Recruited students from all faculties for testing Facilitated user tests in a series of workshops Wrote a report with our findings and suggestions

14 SimpleSite Mia and Helena from /et al. gave us a crash course Many of our insights origins from interviews with the users. So, when SimpleSite asked us on how to make a good user interview it came natural to us to pour out tips and tricks. Through a workshop we taught them what questions to ask, how to make an interview guide and gave them a handout for future use. I have held this workshop with simplesite two times. Made two workshops about the good interview Taught SimpleSite theories and tools for interviewing in making customer inter views and did a fabulous job of it. Not only did they manage to cram a lot of material into just a few hours, they also made it fun and engaging with exercises and role-play to test out our first prototyped inter view-guides. After the workshop, we were happy, confident, ready to jump into it and equipped to continue on our ow n. And we really did have some very good interviews following this :-) So warm recommendations all over! - Morten Elk / CEO SimpleSite Gave a step-by-step handout on the good interview guide

Kære Krop, Svære Krop The Science Museum had a well visited

But they wanted to reach out to many more.

15 Kære Krop, Svære Krop The Science Museum had a well visited exhibition about the way we perceive our bodies. But they wanted to reach out to many more. We helped them to go from exhibition to a digital learning platform aimed at all ages in school. Followed schools through the exhibition to gain insight Build a wireframe based on insights from teachers and kids Tested the prototype on young students

Bet25 Hackaton During our partnership with Bet25 we

spend the entire weekend coming up with ideas and

The end result were two conceptualized prototypes.

announced a concept as one of the two ideas.

coworkers Challenged the norms of betting by

16 Bet25 Hackaton During our partnership with Bet25 we decided to have an internal hackaton, where we would spend the entire weekend coming up with ideas and prototyping them based on the theme was social betting. The end result were two conceptualized prototypes. A few months later one of Bet25 s competitors actually announced a concept as one of the two ideas. Researched the topic and structured a hackaton for our coworkers Challenged the norms of betting by generating various ideas and concepts Prototyped and delivered two concepts to Bet25

Bet Café B e t 2 5 w a n t e d t o ex p a n d t h e i

s i ca l s i t e f o r b e t t i n g a n d w a t c h i

I n t h i s p r o ce s, w e helped them with

a t i o n a b o u t s i m i l a r co n ce p t s, r e s

t offline and watch sport, and finally we h e l p e d

Gathered inspiration by researching similar concepts

17 Bet Café B e t 2 5 w a n t e d t o ex p a n d t h e i r l i n e o f p r o d u c t s a n d c r e a t e a p hy s i ca l s i t e f o r b e t t i n g a n d w a t c h i n g s p o r t. I n t h i s p r o ce s, w e helped them with researching the field by g a t h e r i n g i n f o r m a t i o n a b o u t s i m i l a r co n ce p t s, r e s e a r c h i n g h o w u s e r s c u r r e n t l y b e t offline and watch sport, and finally we h e l p e d i d e a t e o n t h e n e w co n ce p t. Gathered inspiration by researching similar concepts online Did field studies researching the user and current sports/betting locations Ideated on the concept with Bet25

AutoProces WHAT WE DID. Syddjurs municipality took the initiative to create a platform for the municipalities in Denmark

AutoProces WHAT WE DID. Syddjurs municipality took the initiative to create a platform for the municipalities in Denmark OUR GREATEST HITS / e t a l. i s a young and amb i t i ou s de s i gn hou s e t ha t wo r k s bo t h ana l y t i ca l and c r e a t i ve. Ou r wo r k i s a l way s ba s ed on de ep i n s i gh t s wh i