adventurelab audience interaction by design

Transcription

1 adventurelab audience interaction by design

2 our recipe for successful audience interaction by design integrated storytelling, online, interactive media, experience design and marketing

3 Trelleborg : King Harald Bluetooth Walking Adventure Tour How to let people take a walk through the life and drama of Harald Bluetooth Produce an entertaining mobile storytelling experience to let visitors relive the life of Harald Bluetooth at the viking fortress Trelleborg on their own mobile devices. It does not matter whether people visit during the opening hours of the adjacent museum, since this experience is available around the clock.

4 Soestrene Grene s Import : User-Generated Multimedia Christmas Story How to create a multimedia Christmas story written by children Let the kids send in their scripts and illustrations for a continuously produced storyline that is presented online in a multimedia storybook. To begin, create characters and a base premise, then announce it as a competition online and in retail stores. Provide directions and clifhangers every week to push the story forward to completion before Christmas.

5 Grand Park Hotel : The Battle of Hastings Immersive Art Exhibition How to turn the hallways of a hotel into a historical drama Create a paths of a hundred stops through the hallways with original art inspired by the Bayeux Tapestry, then write and produce an original dramatized story based on historical events with voice actors, sound effects and music. Provide guests with mobile devices and watch the hallways become a one-hour immersive experience, or even longer if people choose to listen to the artist s commentary track too.

6 New Trelleborg : Integrated Communications and Experience Design strategy How to create an integrated strategy for an attraction launching in 2017 Get every stakeholder from key volunteers to managing directors to EU and municipality officials in a room to attend workshops. Inspire and inform about relevent technology and media trends, and make certain every activity proposed is part of a coherent experience framework. Refine the workshop ideas into a concept, and provide a strategic and tactical blueprint that goes beyond current technology.

7 Soerup Manor : Murder Mystery for Teams How to turn staying at a manor into a shared, collaborative experience Design a gamle-like location-based murder mystery to be solved by visitors in groups. Produce a manuscript presented by voice actors in an elaborate sound design for mobile devices that people carry with them. Lead participants around the manor looking for clues, before they suggest a solution to get their score.

8 The Wadden Sea Project : integrated Experience and Communications Strategy How to make certain a national park tells its stories across places and platforms Review the steps of before, during and after the visit to the national park along with the choices made for communication channels and platforms. Create a new strategic platform for a concept that is not dependent on existing technology, but can adapt to new trends and developments.

9 Soestrene Grene s Import : The Artist Club Community and Events How to build an online community with annual events for upcoming artists Create an online art museum as a free service for aspiring and semi-professional artists. Set up an annual art exhibition with established artists as judges awarding the best works of art from a community of thousands. Use it as a starting point to get more than likes for your company page on Facebook. Webby Awards Official Honoree

10 Bestseller: EXIT Funpark Virtual Theme Park How to entertain and create engagement with kids of all ages Build a virtual theme park online with interactive games and quizzes for kids of all ages and their parents. Add physical elements that can be picked up at retail stores to provide kids with tangible awards. IWPA Certificate for Creative Achievement

11 Visit West Zealand : Mobile Storytelling for Destinations How to add something special to a destination with mobile storytelling Establish a series of location-based non-linear storylines across several cities to let visitors experience places on their own time, and on their own devices. Make various versions to let kids and grown-ups experience the same points of interests in different ways at the same time. Launch another route for those driving too.

12 The Integrated Storytelling Research and Development Project and Courses How to unlock the next dimension of storytelling Develop a method for coherent storytelling across time, space, context and devices, and design courses for both international and students alike as part of the evaluation and application process. Establish a research project with VIA University College to take the method even further and design a BA-level course.