ITR8. We are the agency that converts clever ideas into successful products. Semir Chouabi

Transcription

1 ITR8 We are the agency that converts clever ideas into successful products.

2 Hello, we are ITR8! Founded 2015 in Berlin Friedrichshain, we are a team of eight passionate people with expert knowledge and great curiosity. OUR MISSION We are a product agency that converts good ideas into great products. OUR VISION We want to help organisations thrive in the future of digital. We do so by building world-class digital products that make a difference. +

3 Common Goals We live in a time of exciting challenges, which we want to master together with you. You are the experts in your area of expertise - we support you with our knowledge and state-of the art methods of digital product development. Together we can create products that your clients will really love.

4 Innovation Projects Many teams will produce great ideas if you give them room for exploration. But taking the next step can be tricky. We help you ask the right questions, define a roadmap and guide you through the prototyping process to find a problem-solution fit. If your prototype solves a relevant problem, we go on building a Minimum Viable Product to test the market fit with real customers. Book your free 30min consultation to find out more about your case!

5 Team Support Finding the best people with the right skillset can be hard. ITR8 has gathered a team of highly skilled experts in Product Management, Product Design, UX Research and Software Development. We are connected to a growing network of experts in all product related fields. Please contact us with your particular need.

6 Project-Teams We build cross functional teams combining your domain knowledge with our experience in product development. Our team has been building products and services for big corporations and startups for many years, so we know all the pitfalls and will help you to avoid them. Project Manager Product Owner Domain Expert Product Designer Developer Account Manager UX Researcher Backend Developer

7 Build a product that your client will love. Value-enhancing product quality: Unexpected - WOW! C Key product quality: Expected B Basic product quality: Taken for granted A

8 Quick results and high return on investment. % Traditional X We work with lightning speed to make ideas comprehensible and testable. We identify and validate the riskiest assumptions through rapid prototyping and boost your chances of product success right from the beginning. Unlike the traditional way, we can collect important findings and adapt the product before you launch. % Feedback Based Project Time So nothing is in the way of its success when you go to market. Project Time

9 Why focus on testing Features? Economics of Lean StartUp Experiments Everyone has a plan until they get punched in the face. Mike Tyson Sportler Semir Chouaibi Jan Eric Kühne Daniel Bollien

10 Traditional, Agile and Lean Software Development When do we get Feedback from the market in different approaches? Semir Chouaibi Jan Eric Kühne Daniel Bollien

11 Why focus on testing Features? Economics of Lean StartUp Experiments Save resources by checking the riskiest hypotheses first Anton Skornyakov Dipl. Phys., MBA Semir Chouaibi Jan Eric Kühne Daniel Bollien

12 Lean Approach Feature Value Fn = validated Feature Fn = unvalidated Feature Semir Chouaibi Jan Eric Kühne Daniel Bollien

13 We find the common denominator. When defining a product, we make sure to take all perspectives into account. We start with the user needs and work our way backwards through business to technology.

14 We focus on prototyping and MVPs.

15 Using the right Tools There are so many tools on the market, sometimes it s hard to stay on top. We utilize our experiences from many projects to always come up with the right one. Sometimes we use renowned frameworks like Strategyzer or Javeline. Additionally we develop our own tools like the Confidence Board, which we use to evaluate assumptions and translate those directly into an MVP roadmap.

16 Case Studies

17 Product relaunch for scook. The challenge scook, a digital learning-and teaching platform with over 160K users, has been growing rapidly in the last few years. Due to many new features, the key benefits of the platform were hard to identify. The briefing The product needed to clearly reiterate its focus. ITR8 was asked to revise the home page as well as update and improve the product portfolio on the site. Additionally, we were asked to re-think the mobile and desktop concept. FOTO Overlay liegt in der Masterfolie I've had the pleasure of working with ITR8 for the past year on a range of projects at scook. They have delivered top quality work. It's refreshing to find a team of specialists that are genuinely agile and lean. I can highly recommend them. Philipp Gonzales-Scheller Portal Manager scook

18 Our approach. Generate quick wins, then develop sustainable solutions. 1. Reshaping of the home page in order to maximize conversion rate. 2. Detailed understanding of the target group, the market and product with Design Thinking methods. 3. Collection and validation of hypotheses by intensive User Research. 4. Definition of small work packages for a rapid problem-solution process. 5. Work in mixed teams at scook s office in order to ensure quick development and seamless communication. FOTO Overlay liegt in der Masterfolie

19 Innovation-App for Cornelsen Publishing. The challenge Students needed an overview of their current homework and the possibility to discuss tasks with their fellow students. The briefing Students needed to be motivated to do their homework. In order to achieve this, we built an MVP with integrated task manager and messaging. The app was successfully tested with students from grade FOTO Overlay liegt in der Masterfolie

20 Our approach. Identify the hypotheses and quickly test the product. 1. Collaborative prioritisation of planned features with clients, to work out the most important and risky hypotheses. 2. Starting with the chosen hypotheses, selection of a feature set to be validated. 3. Discussion with the tech and product teams and adaptation to their technologies. 4. Software development integrated into the running scrum-process. FOTO Overlay liegt in der Masterfolie

21 SODI e.v. The challenge: Over the course of 2015, SODi experienced a sharp decline in donations. In addition, their existing web presence was perceived as unclear, unstructured and difficult to use. The briefing: ITR8 prepared, implemented and moderated a Design Thinking workshop for the SODi team, to develop user-centred ideas and directly test them together. FOTO Overlay liegt in der Masterfolie

22 Our approach. 1. Creation and facilitation of a mixed team to develop hypotheses. 2. Drafting the actual problem: We want to find a digital solution to increase our online donations by 10,000 in Specifying the target group through the creation of proto-personas. 4. Hallway Testing the created prototypes with real users. 5. Elaborating the prototypes based on the user feedback. FOTO Overlay liegt in der Masterfolie We were finally able to develop a clear idea of the needs of our target audience. The methods used were very interesting to us and have contributed to our insights. The work was also a lot of fun for us. Patricia Schulte Fundraising Consultant

23 Sales application for Studio71 The challenge The Studio71 sales team is busy processing many different inquiries for collaborations with their YouTubers every day. The manual process costs a lot of time and effort. Despite suitable candidates, many deals can t be closed if the budget is small. The briefing To begin the automatization of the sales workflow, sedcards and cases needed to be shown directly online, without having to be manually picked out by staff. FOTO Overlay liegt in der Masterfolie

24 Our approach. Establish the basis for a sustainable, iterative development. 1. Connection of different data-outlets to retrieve data any time (DWH, SalesForce, Drupal). 2. Generation of digital sedcards in order to be filled by the API. 3. Display of the cases filled by the API. 4. Work in mixed teams at our client s office in order to ensure quick development and seamless communication. 5. Collective development of the product roadmap. FOTO Overlay liegt in der Masterfolie

25 Start-up in Residence: kukua About kukua kukua connects entrepreneurs in developing countries with business experts in Germany. The social start-up aims to bring positive change to corporate environments by boosting employee retention and employer branding. How we contribute ITR8 helped design the business model for kukua and prototyped their MVP. We were also one of the first companies to successfully participate in kukua s program. FOTO Overlay liegt in der Masterfolie With the help of ITR8, we found a completely new and creative way of managing our business. They reinvented our style of thinking - not only did we break old patterns, but we expanded our concept and are now much better positioned for the future. Sabrina Bagus Co-Founder kukua

26 Start-up in Residence: YAIR About YAIR YAIR wants to open the art market to a wider audience by creating the most affordable marketplace for established and new artists. How we contribute Following qualitative interviews with art enthusiasts, we managed to link user needs with business goals in an MVP that would be loved by artists as well as art buyers. Note: Project still in progress. FOTO Overlay liegt in der Masterfolie

27 Thank you! We re looking forward to working with you.