How to sell MVP. 08 NOVEMBRE 2018 Roma. Ennio Pirolo, CEO &
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1 How to sell MVP 08 NOVEMBRE 2018 Roma Ennio Pirolo, CEO &
2 SUMMARY Ciao! Who am I AmbiensVR What we do, why and how Minimum Viable Product Definition, explanation Famous examples And our example also Our experience Selling MVP is a way of life
3 CIAO! (1/2) WHO I AM Quantity surveyor Computer Engineer Web Developer Videogame Developer Professor CEO
4 CIAO! (2/2) WHO I AM NOT Rich Serial Entepreneur Expert in GH
5 Interactive Virtual Reality For Architecture and Design
6 VIRTUAL REALITY AS A COMMUNICATION TOOL Without VR With VR
7 HOW TO CREATE AND SHARE CONTENT? Static Content 360 render, no interaction, no problem Dynamic Content Virtual Reality, coding skills needed!
8 OUR SOLUTION Just focus on your work, we ll do the rest Software: DIY TOOLS People: PRODUCTION SERVICE
9 DO-IT-YOURSELF TOOLS No need to learn how to code. No need to learn new software. AVR VIEWER STEP 01 STEP 02 STEP 03
10 PRODUCTION SERVICE Your global team of professional 3D Designers SUBMIT CONTROL LIVE AND SHARE
11 VIEWER
12 TARGET Designers Manufacturers Real Estate
13 INTERNATIONALIZATION
14 Minimum Viable Product
15 MVP - Definition A minimum viable product has just those core features sufficient to deploy the product, and no more.
16 MVP The «computer engineer» approach (1/4) CORE FEATURES SCALABILITY MARKET
17 MVP The «computer engineer» approach (2/4) Development Market
18 MVP The «computer engineer» approach (3/4) What if no one wants your product? Development Market
19
20 MVP The lean startup approach (1/5) CORE
21 MVP The lean startup approach (2/5) CORE MARKET
22 MVP The lean startup approach (3/5) CORE MARKET CORE MARKET
23 MVP The lean startup approach (4/5) FEAT. X MARKET FEAT. X MARKET SCALABILITY
24 MVP The lean startup approach (5/5)
25 EXAMPLES
26 EXAMPLE 1: AIRBNB Founded: 2007 Core: find low price accomodation MVP: your living room as a bed and breakfast using air mattresses (???) Benefits: actual value proposition changed during time bit.ly/mvp_product
27 EXAMPLE 2: INSTAGRAM Founded: 2010 Core: share pictures with filters MVP: ios-only app with a few filters, developed by 2 people Benefits: gain immediate feedback from users Fun fact: Android arrived 1.5 years later!
28 EXAMPLE 3: Uber Founded: 2009 Core: ride sharing app MVP: service used by the founders and their friends, only in SF Benefits: gain immediate feedback from users Fun fact: to start using the service you had to one of the founders
29 EXAMPLE 4: Twitter Founded: 2006 Core: send short messages to people MVP: service used by Odeo using SMS to small groups of people Benefits: no features = focus on initial goal Fun fact: Odeo was a podcasting company
30 EXAMPLE 5: Dropbox «Founded»: 2008 Core: share files easily across computers MVP: a video! Benefits: 75k users interested without writing line of code bit.ly/db_mvp
31 $21,700 $18,080 $20,500 $17,120 $16,040 $13,040 $15,040 $12,560 $15,040 $12,560 COST OF MVP $25,000 $20,000 $15,000 $10,000 $5,000 $0 Uber Airbnb Amazon Youtube Facebook Android ios bit.ly/mvp_product
32 OUR EXPERIENCE
33 AMBIENS VR Now APPS: Android, ios, PC, Mac, Web Modes: VR, 360, AR Training: 1h Files: 15+ file formats Min time to VR: 2 minutes, automatic Interactions: 10
34 AMBIENS VR The beginning APPS: Android Modes: VR Training: 30h min Files: 1 file format Min time to VR: 100h, manual Interactions: 2
35 AMBIENS VR First Release (1/7) CORE «Easy to share VR»
36 AMBIENS VR First Release (2/7) CORE Only mobile «Easy to share VR»
37 AMBIENS VR First Release (3/7) CORE Only mobile Only Android «Easy to share VR»
38 AMBIENS VR First Release (4/7) CORE Only mobile Only Android No Automation «Easy to share VR»
39 AMBIENS VR First Release (5/7) CORE Only mobile Only Android No Automation Market 6 months «Easy to share VR»
40 AMBIENS VR First Release (6/7) Only Android ios Launch Web support CORE Only mobile Desktop Launch Market
41 AMBIENS VR First Release (7/7) CORE No Automation WORKSHOPS CANVAS 1.0 Launch Low graphics quality Market
42 AMBIENS VR Development cycle Low graphics quality CANVAS 1.0 Launch 100 licenses sell CANVAS 2.0 Launch 1 file supported 12 months
43 HOW TO BUILD AN MVP
44 HOW TO BUILD AN MVP (1/2) 1. Do your homework 2. Define the audience 3. Define the problem
45 HOW TO BUILD AN MVP (2/2) 4. Write down a roadmap 5. Keep it quick and easy 6. Listen to feedback
46 THANK YOU! Ennio Pirolo, CEO & Co-Founder
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