поиск Online Gaming Segment Overview

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Lynette Pitts
6 years ago
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2 поиск Online Gaming Segment Overview 2

3 Segment Volumes Query dynamics User interest growth in regions Category growth forecast 3

4 Segment dynamics: Online gaming Million Impressions August 12 July 13 August 13 July % 1,669,991,354 1,56,96, All queries on Gaming There is a clear seasonality pattern in the gaming segment interest growth in winter months and Interest decline in summer months. 4

5 Interest towards category in the regions: CIS, Russia 18% 16% 14% 12% 1% 8% CIS Russia (except Moscow and St Petersburg) Moscow and St. Petersburg 6% 4% Seasonal variations are common in all regions. In summer 214 the interest decline is more pronounced than in the previous year. 5

6 Interest towards category in Russian regions 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% 18% 19% 19% 21% 21% 23% 23% 25% 22% 21% 2% 19% 21% 2% 19% 18% 59% 6% 6% 6% 58% 58% 58% 58% CIS Moscow and St. Petersburg Russia (except Moscow and St. Petersburg) % Autumn 212 Winter 213 Spring 213 Summer 213 Autumn 213 Winter 214 Spring 214 Summer 214 There is a slight growth of interest in the CIS states. The growth is 4% higher in summer 214 compared to summer

7 Category growth forecast Million Impressions If the present growth dynamics continues then the interest growth in December 215 can be as high as +5.7% (152.7m impressions) compared to December 214. The category growth can be +37% (188.97m impressions) in December

8 Online Games Genres User interest by genre Dynamics of user interest by genre 8

9 User interest by genre Impression Share 1% 8% 6% 11% 12% 12% 12% 11% 11% 11% 12% 57% 56% 53% 52% 54% 54% 51% 5% Strategy Action 4% 2% 32% 32% 35% 37% 35% 35% 38% 38% RPG % Autumn 212 Winter 213 Spring 213 Summer 213 Autumn 213 Winter 214 Spring 214 Summer 214 User interest in Action games is the highest. The impression share of Action games however decreased in summer 214 to 5% vs 52% in summer 213. The RPG impression share has slightly increased to 38% in summer 214. The impression share of Strategy games varies between 11% and 12%. 9

10 User interest growth in genre games Million Impressions 8 7 August 12 July 13 August 13 July 14 +6% % RPG ACTION STRATEGY +4% Interest growth towards RPG games is the highest (+19% in the comparative period). 1

11 User interest by genre 3.28% RPG 15.36% Action Strategy 2.3% 97% 85% 8% Queries by title Generic queries Queries by title Generic queries Queries by title Generic queries The majority of impressions in genres are triggered by brand queries (i.e. Minecraft). In Strategy genre on the other hand, generic queries have a bigger impression share than in RPR or Actions genres. 11

12 Interest towards RPG, Action and Strategy genres Million Impressions Action RPG 2 1 Strategy Interest dynamics is very similar for all genres 12

13 RPG online games Subgenres of RPG 13

14 Subgenres of RPG Million Impressions Sandbox 15 1 MMORPG

15 Subgenres of RPG Million Impressions August 12 July 13 August 13 July % % 1 5 MMORPG SANDBOX 15

16 Two most popular SANDBOX games Million Impressions Minecraft Terraria In sub-genre Sandbox the leading position belongs to Minecraft. The second place with a very significant gap is taken by Terraria. 16

17 Most popular SANDBOX games (excluding Minecraft) Impressions 7, 6, 5, 4, 3, 2, 1, Terraria Ace of Spades Mine World Crea Second Life Roblox Домовята Lords of Uberdark Toribash Asteria Masterspace [ ] 17

18 Users interest growth in Sandbox games Million Impressions August 12 July 13 August 13 July % % -37% -12% -22% +1% +7% +9% -25% +13% -7% -64% 18

19 Users interest growth in Sandbox games Impressions August 12 July 13 August 13 July 14 3,5, 3,, +56% 2,5, 2,, 1,5, 1,, -37% 5, -12% -22% +1% +7% +9% -25% +13% -7% -64% 19

20 Most popular MMORPG games Million Impressions TES SKYRIM World of Warcraft Fallout Online ArcheAge Diablo Online Lineage Allods Online Digger Online Star Wars: The Old Republic Perfect World Neverwinter Drakensang Online Dark Orbit Heroes of War and Money

21 User interest: growth in MMORPG games Impressions August 12 July 13 August 13 July % -29% ,36% -3% -43% -18% -15% -41% -31% +129% -4% -5% -24% -44% 21

22 Action online games Subgenres of Action 22

23 Subgenres of Action Million Impressions Action (Mix of Genres) FPS 15 TPS Simulator 1 Sport Racing 5 Arcade Fighting Dance The most popular are games that combine several genres. 23

24 Subgenres of Action Million Impressions August 12 July 13 August 13 July % % +1% 1-1% 5 ACTION (Mix of genres) -3% -5% -19% +28% +1% FPS TPS SIMULATOR SPORT RACING ARCADE FIGHTING DANCE 24

25 Most popular Action games (mix of genres) Million Impressions World of Tanks Tanks online Warface Assassin s Creedline Point Blank Max Payne Watch Dogs APB: Reloaded The War Z Stalker Online World of Warships Planet Side 2 Magicka Marvel Heroes Special Force Drone Crank Star Conflict War of the Roses 25

26 User interest growth in ACTION games (mix of genres) Million Impressions 9 August 12 July 13 August 13 July % +37% % +1% 1-4% +486% -34% -36% +216% -58% +6% -47% +215% -5% +24% +58% +18% -12% -57% 26

27 User interest growth in ACTION games (mix of genres) Impressions 6,, August 12 July 13 August 13 July 14 5,, -4% +486% 4,, 3,, -34% 2,, -36% -58% 1,, +216% +6% -47% +215% -5% +24% +58% +18% -12% -57% 27

28 Most popular FPS games (all) Impressions Counter-Strike Call of Duty Online Battlefield Day Z Far Cry 3 Half-Life Borderlands Medal of Honor Borderlands 2 Dead Island Left 4 Dead 2 Payday 2 Warframe Team Fortress 2 Left 4 Dead Combat Arms Survarium MAZE Unreal Tournament APEX Black Fire 28

29 Most popular FPS games (excluding highest search) Impressions 2,5, 2,, 1,5, 1,, 5, Call of Duty Online Battlefield Day Z Far Cry 3 Half-Life Borderlands Medal of Honor Borderlands 2 Dead Island Left 4 Dead 2 Payday 2 Warframe Team Fortress 2 Left 4 Dead Combat Arms Survarium MAZE Unreal Tournament APEX Black Fire 29

30 User interest growth in FPS games Million Impressions August 12 July 13 August 13 July % -4% +48% +17% -23% -15% +338% -3% -32% -16% -6% +156% -42% +12% -9% +158% % +85% -16% -59% +11% 3

31 User interest growth in FPS games Million Impressions August 12 July 13 August 13 July % +48% +17% -23% -15% +338% -3% -32% -16% -6% +156% -42% +12% -9% +158% % +85% -16% -59% +11% 31

32 Most popular TPS games Million Impressions Grand Theft Auto Online State of Decay Gears of war Lost Planet 3 Hawken Metal War Online Teeworlds Hounds X-blaster Brick Force Recruits Arctic Combat Rakion Majestic - 12 FreeFall Tournament Last Chance Gimbal Splatter The Division Transformers Online 32

33 Most popular TPS games (excluding highest search) Impressions 3, 25, 2, 15, 1, 5, State of Decay Gears of war Lost Planet 3 Hawken Metal War Online Teeworlds Hounds X-blaster Brick Force Recruits Arctic Combat Rakion Majestic - 12 FreeFall Tournament Last Chance Gimbal Splatter The Division Transformers Online 33

34 User interest growth in TPS games Million Impressions August 12 July 13 August 13 July % % +545% -33% +3% -27% -41% +1% -28% +36% -44% +12% +54% +144% +613% -4% +9% +15% -69% +1% 34

35 User interest growth in TPS games (excluding highest search) Impressions August 12 July 13 August 13 July 14 6, -33% 5, 4, +545% 3, 2, +3% -27% -41% +1% -28% 1, +36% -44% +12% +54% +144% +613% -4% +9% +15% -69% +1% 35

36 Most popular Action games Million Impressions 14 Grand Theft Auto Online 12 World of Tanks Counter-Strike 1 ТАНКИ онлайн Warface 8 FIFA Assassin's Creed 6 Gran turismo Call of Duty Online 4 Дальнобойщики Battlefield 2 Day Z Far Cry 3 Pro evolution soccer Need for Speed World 36

37 Users interest growth in Action games Million Impressions August 12 July 13 August 13 July % % +37% -12% % +1% +1% -14% -4% -3% +48% +17% -23% 37

38 Strategy online games Subgenres of Strategy 38

39 Subgenres of Strategy Million Impressions MOBA Strategy Manager CardGame

40 Subgenres of Strategy Million Impressions August 12 July 13 August 13 July % -9% % % MOBA STRATEGY MANAGER CARDGAME 4

41 Most popular MOBA games Million Impressions 3.5 DotA 2 3. League of Legends Prime World 2.5 SMITE 2. Heroes of Newerth Demigod 1.5 A 2 Heroes of the Storm 1. Infinite Crisis.5 Bloodline Champions Guardians of Middle-earth. Awesomenauts

42 Most popular MOBA games (excluding highest search) Million Impressions 3, League of Legends 25, Prime World SMITE 2, Heroes of Newerth Demigod 15, A 2 Heroes of the Storm 1, Infinite Crisis 5, Bloodline Champions Guardians of Middle-earth Awesomenauts

43 User interest growth in MOBA games Million Impressions 4 August 12 July 13 August 13 July % % +72% +159% -35% -17% +1,214% -12% +126% -6% +13% 43

44 User interest growth in MOBA games (excluding highest search) Impressions 2,5, 2,, -4% +72% August 12 July 13 August 13 July 14 1,5, 1,, 5, +159% +22,39,7% -35% -17% +1,214% -12% +126% -6% +13% 44

45 Most popular strategy games Impressions 9, Вормикс 8, 7, StarCraft EVE Online Warcraft III 6, 5, Civilization Online Command & Conquer Company of Heroes Online 4, Правила войны Company of Heroes 3, My Lands 2, Космические Баталии Grepolis 1, Травиан Pirates of the Caribbean Online

46 User interest growth in Strategy games Million Impressions August 12 July 13 August 13 July % -33% 3. -2% -21% % -16% +13% +2% -22% -22% -19% -18% -25% -33%. 46

47 Most popular Manager games Impressions 1,2, 1,, 8, 6, 4, 2, Warfare Зомби ферма Питомцы Гладиаторы CITIES XL Территория фермеров FARMERAMA GoalUnited Лоwади Садовая Империя Рашка Золотая Бутса Soccer Manager Виртономика Королевство ферм Виртуальная Россия Business Tycoon Online Fashion City ZooMumba

48 Most popular Manager games (excluding two highest searches) Impressions 15, 125, 1, 75, 5, 25, Питомцы Гладиаторы CITIES XL Территория фермеров FARMERAMA GoalUnited Лоwади Садовая Империя Рашка Золотая Бутса Soccer Manager Виртономика Королевство ферм Виртуальная Россия Business Tycoon Online Fashion City ZooMumba

49 User interest growth in Manager games Million Impressions August 12 July 13 August 13 July % % 2-37% -6% -24% -38% -27% -24% -31% +38% -31% +31% +131% +7% -12% -28% -39% -66% -91% 49

50 User interest growth in Manager games Impressions August 12 July 13 August 13 July 14 1,2, -37% 1,, 8, 6, 4, 2, -6% -24% -38% -27% -24% -31% +38% -31% +31% +131% +7% -12% -28% -39% -66% -91% 5

51 Most popular Card games Impressions 2, Hearthstone 175, Urban Rivals 15, Carte Force Of War 125, Берсерк онлайн 1, 75, Fireball The Gate KlanZ 5, Duels 25, Симбио Duel Of Heroes

52 Sources The following sources have been used for this analytical review: Yandex Data Computer game genre classification Game info (2,458 games) 52

53 Yandex International Business Development Thank you! 53

Online Gaming Category Overview

Online Gaming Category Overview Yandex International Business Development ussales@yandex-team.ru +1 857.288.8762 uksales@yandex-team.ru +44 020 3291 3306 Segment Volumes ü Query dynamics ü User interest