CARLOSX360 CO. LTD. Right now, CarlosX360 Co., Ltd. Is a global gaming network of blogs and forums delivering content to gamers worldwide.

Transcription

1 CARLOSX360 CO. LTD. Right now, CarlosX360 Co., Ltd. Is a global gaming network of blogs and forums delivering content to gamers worldwide. The company s intention is to become a game publisher/developer, and enter emerging gaming markets such as esports, tournaments, among others.

2 Problem & Solution THE VIDEO GAME INDUSTRY IS A VERY COMPETITIVE SPACE. THE ONLY WAY TO GET ATTENTION WITHOUT A LOT OF CAPITAL SPENT IS SIMPLY: BUILD YOUR OWN WEBSITE OR BUILD A NETWORK OF WEBSITES. PRECISELY WHAT CARLOSX360 DID. By 2018, CarlosX360 accomplished this. Refer to the Current Traction section. Problem: Players are sick and tired of publishers forcing invasive post-launch business models. Solution: Constant game updates acts as season pass. No matter how big or small. Other business info & other business models available in this QR Code

3 Market Validation Current Traction On February 18, 2018, I accumulated all statistics from the lifetime of CarlosX360's Network. Not all of these websites are live. Every year, I retire the old websites, and merge them where appropriate. This has been my model since Continuously iterating. DestroyRepeat is now the flagship product of the network. Currently, DestroyRepeat is a forum, but within the next year, it will become a blog/forum website. I acquired Call of Duty Blog to merge into DestroyRepeat. It has 1,000 clickthroughs every week. As you can see: 3 Million Page Views (ballpark), 1 Million Users across all statistics. Update 8/15/2018: 2.9 Million Pageviews. Source: CarlosX360's Google Analytics Name Users New Users Sessions Pageviews DestroyRepeat 342, , , ,212 CODForums 258, , , ,465 MW3Blog 155, , , ,049 BO3Forums 81,458 82,144 99, ,448 MVCForum 23,896 N/A 27,691 75,589 BF1Forum 42,610 42,802 51, ,650 AWBlog 35,286 35,366 39,213 52,287 MetalGearFans 16,094 16,194 17,429 33,265 MW4Blog 10,273 N/A 10,845 12,375 CODNet 28,048 27,967 29,894 38,470 COD7Net 7,926 N/A 8,338 10,589 SFvsTekken 7,411 N/A 7,985 10,612 Carlos ,283 20,228 22,426 31,563 carlosx360.com 6,190 6,156 6,755 9,088 carlosx360.co 1,946 N/A 2,113 6,524 UTForums 1,281 N/A 1,478 3,451 startupsforum.net 1,290 1,289 1,377 2,452 MW2Boards 998 N/A 1,164 1,885 TitanFall2Forums 4,107 4,113 5,731 15,959 InfiniteWarfareForums ,418 SwitchForum 2,318 2,321 2,737 9,085 DMCForums Destiny2Forum 2,224 2,222 2,521 4,142 BattlefrontForum 1,354 1,355 1,497 4,231 Total 1,052, ,748 1,276,393 2,850,427

4 Market Validation (Milestone)

5 Market Size Xbox Brand Roughly 120 Million Units World Wide Nintendo Brand Roughly 300 Million Units World Wide PlayStation Brand Roughly 500 Million Units World Wide Video Games $130B Best selling Video Game: Call of Duty 250 Million Copies Sold Across PlayStation, Xbox, PC in 16 years. Battlefield was meant to compete against Call of Duty, but is behind with only 39 Million Copies sold. Fortnite and Player Unknown Battlegrounds are two popular games at the moment, but both are free-to-play. Both are banking on the popularity of the Battle Royale modes.

6 Competition Publisher of Call of Duty, Skylanders, Destiny, Diablo, and World of Warcraft. Publisher of Madden, Battlefield, Need for Speed, Medal of Honor, The Sims, and more. Publisher of Unreal, Fortnite, and is formerly publisher and developer of Gears of War. A Startup that developed and published Player Unknown Battlegrounds. Keep in mind, there are more players in the Video Game space. I am just naming a few in this list. What I want is to break into the mainstream, where Call of Duty currently thrives. The reason for this is the ease of entry. Trust in this industry is vital, so that s why I spent years building my reputation in a small sector.

7 Current Business Model & Future Business Models The company is a network. I intended to build a network in the first place to get you to understand that one business model doesn't have to be the end of a company. Multiple business models means we can move around without having our proverbial feet on mud. I built the company's DNA to navigate the gaming industry's ever-changing marketplace. Why? It's always changing. It never stays the same every 5-10 years. Never. I want YOU to understand that without panicking. Without asking me. WITHOUT worry. - Currently, CarlosX360 Co., Ltd. does ads. It does integrated ads into CAPTCHA. Link Affiliate (VigLink) - CarlosX360 Co., Ltd. also does sponsorships. (Image as proof) Video Games currently cost $60 (plus tax) - The value goes down over time. Other business models include microtransactions (& lootboxes) in the actual game itself. This is currently a subject of controversy right now, and I actually don't like it all that much. I will only do it as a player choice, and not "in your face" like Battlefront 2.

8 Business Model & Profit Margin (Continued) What it costs to make the actual print of the box, and disc is actually cheaper now than it sounds. Each print is about $20 all together. That s how publishers profit off the games. Wholesalers buy copies in bulk, the majority of them cost $30 each, but when customers buy them, it s $60 The real cost of publishing the game is through licensing. Every console manufacturer takes a cut of every disc sold. But, this is also cheap, as well. The pricing scheme is meant to draw in more developers and publishers. I ll explain more in the business plan.

9 Customer Acquisition I started writing for websites, posting in forums since For 17 years now, I ve been building my brand. First as a username, then as Carlos X, snowballing down to CarlosX360. Since 2006, CarlosX360 grew from a small site to a global brand. So, this is already under way. So far, I ve reached 1 Million Users. But as a game publisher/developer, you would have to reach more people. Meaning you d have to scale the business beyond your means, which is why I am coming to you. Game development costs a lot of money, yes, but nothing, and I do mean, nothing compares to the amount of money that is required to reach more than 20 Million gamers. In the business plan, I go into great detail about this. However, these are avenues I plan to reach gamers - Aggressive TV Advertising - Online Advertising - Social Media - Product placements in popular cities - Search Engine(s) Domination - Aggressive positioning in Conventions - Controversial in-game stories - Partnership with brands like WWE - Billboards - Presence on ESPN, Yahoo, and other online site takeovers - Theatrical Trailers (In major theatres) - Strong YouTube presence, beyond just videos. Strong marketing campaign. - And more.

10 Current Financials Right now, my websites are hosted on a single server for $17x.xx or similar a month. Domains are $2 to $12 a pop depending on the tld. At the moment, I'm not making money back (well, I am, but not at a recurring pace), but I don't care. Because I'm investing in the brand itself. By the time I unveil my Video Game, or product, the gaming world will start to notice. "This is the same fucking guy that did that website!?" And that's going to inspire word of mouth, which has been my entire marketing strategy from day one. I've also bought websites in the thousands. - I acquired CODForums for $1, I acquired several, similar Call of Duty forums for around hundreds to thousands each one. - I acquired a very popular PlayStation Vita community for a measly $600. (Worth more though.) - I acquired DestroyRepeat for $1,400, and a redesign was around the same. - I acquired Battlefront Forum and Destiny Forum for a grand total of $2,500. So, yes, I put my money where my mouth is. And keep in mind a large Call of Duty forum would cost me $20k. So, I got the best deals in the business. It pays to have a strong brand and to keep on the good side of people.

11 Financial Projection Every year, Call of Duty makes $1 Billion Dollars by the end of the fiscal holiday quarter. With another $1 Billion Dollars in follow-on cash from digital purchases. Ranging from digital store purchases, to microtransactions, to season passes, to Lootboxes.

12 We are about 2 years away from the next game console. We are in the middle of a console-refresh. If you invest in the company now, you'll see your money back on PlayStation 5 or Xbox "Scorpio" launch. Or even the year after. I am NOT interested in acquisition offers. I intend for CarlosX360 to become the world's largest video game company. I am more interested in an IPO. And stay profitable afterwards. I am more interested in creating a legendary name. Anyone who comes in my way, will have to either move over, or be steamrolled. I've dominated a sector, and I intend to do this again. CODForums is the #1 Call of Duty Forum in the world, others are dying in my rise. Join the Revolution!