ESPORTS XPERTS NEWZOO PRESENTATION KEY INSIGHTS INTO THE DUTCH ESPORTS SCENE

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1 NEWZOO PRESENTATION KEY INSIGHTS INTO THE DUTCH ESPORTS SCENE ESPORTS XPERTS JURRE PANNEKEET HEAD OF pannekeetjurre MAY 2018

2 - 1. ABOUT NEWZOO - 2. THE ESPORTS MARKET - 3. INSIGHTS INTO THE DUTCH SCENE

3 NEWZOO COMPANY THE CURRENT PACE OF CHANGE IN CONSUMER BEHAVIOR, MEDIA, AND TECHNOLOGY REQUIRES A NEW TYPE OF INTELLIGENCE FIRM THAT IS AGILE AND AHEAD OF THE CURVE. Newzoo is that firm. We aim to be recognized and trusted as the number one provider of games, esports, and mobile intelligence in the world.

4 OUR SUBSCRIBERS THAT WE HELP NAVIGATE CHANGE MORE THAN 150 GLOBAL SUBSCRIBERS GLOBAL PRESS COVERAGE FOCUS AREAS GEO SCOPE GAMES ESPORTS MOBILE GLOBAL REGIONAL LOCAL

5 OUR FOOTPRINT OFFICES ACROSS THE GLOBE MAIN OFFICES PARTNER OFFICES EDINBURGH BERLIN NOVOSIBIRSK AMSTERDAM TEL AVIV BEIJING SAN FRANCISCO NEW YORK SHANGHAI NEWZOO USA San Francisco NEWZOO HQ Amsterdam NEWZOO ASIA Shanghai

6 6 copyright Newzoo

7 MOST WATCHED ESPORTS TITLES ON TWITCH AND YOUTUBE GAMING JANUARY APRIL 2018 ESPORTS HOURS OTHER HOURS #1 61,3% 38,7% 108.0M 68.1M #2 28,1% 71,9% 107.8M 275.9M #3 45,6% 54,4% 71.2M 84.9M #4 46,9% 53,1% 58.7M 66.4M #5 13,0% 87,0% 17.6M 117.7M #12 8,9% 91,1% 3.9M 39.8M 7 copyright Newzoo source: Special Eurobarometer 386: Europeans and their Languages

8 WHAT IS ESPORTS? DEFINITION AND SCOPE THE OLYMPIC EVENTS PARTICIPATING IN LAN TOURMANENTS REGIONAL AND NATIONAL LEAGUES PARTICIPATING IN ONLINE TOURNAMENTS CONSUMER STREAMING PLAYING (COMPETITIVE) GAMES VIEWING PARTICIPATING 8 copyright Newzoo source: Special Eurobarometer 386: Europeans and their Languages

9 GAMES ESPORTS SPORTS 2.4Bn GAMERS $138Bn REVENUES 165M ENTHUSIASTS $694M BRAND INV. 2.2Bn FANS $140Bn REVENUES 11 9 copyright Newzoo

10 +$1Bn -$1Bn WHAT IS SPECIAL? $2.2M is more per player than for the 2018 Soccer World Cup winning players. PRIZE POOL $25M WINNING TEAM $11M WHAT IS SPECIAL? $23M was crowd funded by $2.50 of every $10.00 donation, making Valve $69M copyright Newzoo

11 ESPORTS IS COMMUNITY DRIVEN THE LARGEST COMPETITIONS INVOLVE THE COMMUNITY AND GROW TOGETHER copyright Newzoo

12 COMMUNITY DRIVEN copyright Newzoo

13 LOL + DOTA2 LOL + CS:GO CS:GO + DOTA2 VIEWERS: 70% WATCH ONLY ONE FRANCHISE SIMILARLY, 69% OF GAMERS PLAY ONLY ONE OF THESE THREE KEY ESPORTS FRANCHISES COUNTRY SCOPE US, CA, UK, DE, FR, IT, ES, SE, NL, BE VIEWER OVERLAP** OVERLAP LOL CS:GO DOTA2 PLAYER OVERLAP*** OVERLAP LOL CS:GO DOTA2 The player overlap is very similar to that of viewers. ESPORTS AUDIENCE REACH* 32% 26% 13% * Share of all viewers that watched esports content from professional leagues or events of the specific franchise in the past twelve months. THESE INSIGHTS ARE AVAILABLE FOR 28 INDIVIDUAL COUNTRIES AND ALLOW DEEPER PROFILING USING 100+ VARIABLES ONLY LOL 37% LOL + DOTA2 4% LOL + CS:GO 13% ALL THREE 8% ONLY DOTA2 8% CS:GO + DOTA2 5% ONLY CS:GO 25% ONLY LOL 32% 6% 11% ALL THREE 8% ONLY DOTA2 13% ONLY CS:GO 24% 5% ** Consumers who have viewed esports content of at least one of the three franchises from professional leagues or events in the past twelve months. *** Consumers aged who have played at least one of the three games in the past three months. 13 Source: Copyright Newzoo 2017 Esports Consumer Insights Online Population Age April 2017

14 THE ESPORTS AUDIENCE IN THE NETHERLANDS IS FORECAST TO REACH 1.5 MILLION IN 2018 AND 2.1 MILLION BY copyright Newzoo 2018 Global Esports Market Report

15 ESPORTS AUDIENCE GROWTH THE NETHERLANDS FOR 2016, 2017, 2018, 2021 OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS TOTAL AUDIENCE TOTAL AUDIENCE +11.5% CAGR Asia-Pacific will account for 53% of Esports Enthusiasts in 2018 TOTAL AUDIENCE +6.2% YoY +16.8% YoY 1.4M 15% 14% 0.8M 0.4M 0.9M 0.4M 1.0M 0.5M 0.7M 165M % 2018 Newzoo 53% NAM EU APAC REST OF WORLD 15 Newzoo 2018 Global Esports Market Report

16 A DESIRABLE DEMOGRAPHIC AGE GENDER OF ESPORTS ENTHUSIATS U.K. AGE GENDER ESPORTS ENTHUSIASTS AGED % 2% 8% 4% 11% M10-20 M21-35 M36-50 M51-65 F % F % of Esports Enthusiasts in the Netherlands have a HBO or WO education level. 29% F36-50 F copyright Newzoo 2017 Consumer Insights Gamers

17 POPULARITY OF (E)SPORTS BY AGE AMONG MILLENNIALS DUTCH POPULAR SPORTS* AND ESPORTS** 60% 45% OF ALL MILLENNIALS 7% WATCHES ESPORTS FOOTBALL 30% 15% TENNIS HOCKEY 59% of Dutch football viewers are over the age of 35 vs. 26% for esports 0% ESPORTS *Includes Dutch respondents who have indicated that they have viewed the sport in the past three months. **Includes Dutch respondents who have indicated that they watch esports content at least once per month (Esports Enthusiasts). Derived from Newzoo s Esports Consumer Insights performed in 27 countries.

18 Over 90% of the Dutch population is able to converse in English. 18 copyright Newzoo source: Special Eurobarometer 386: Europeans and their Languages

19 LOCAL FAVORITES TOP FIVE WATCHED ESPORTS GAMES BY ESPORTS ENTHUSIASTS NL 2018 #1 #2 EDIVISIE ESL BENELUX DUTCH COLLEGE LEAGUE FIFA Various games League of Legends #3 #4 #5 DUTCH DOTA CHAMPISONSHIPS DOTA 2 MIJNDOMEIN MASTERS Counter-Strike: Global Offensive R6: SIEGE BENELUX CHAMPIONSHIPS Rainbow Six: Siege 19 Copyright Newzoo 2018 Consumer Insights Games

20 TOP TIER EVENTS ATTRACT A LARGE AUDIENCE EU SPRINGS SPLIT FINALS 2016 IN AHOY ROTTERDAM Finals of Europe's top tier League of Legends league were held in Ahoy, Rotterdam. Both days were sold out for 6000 live attendees. EU LCS Summer Split Finals Ahoy Rotterdam European competition 2 Sold out days with 6000 attendees 20 Copyright Newzoo

21 THE LATENT POTENTIAL OF THE NL ESPORTS MARKET SHARE OF ESPORTS ENTHUSIASTS AND GAMERS IN ONLINE POPULATION SK, US, ES, NL POPULARITY OF ESPORTS AND GAMING ESPORTS ENTHUSIASTS AND GAMERS AS SHARE OF ONLINE POPULATION 60% 67% 62% If the Netherlands catches up with the U.S. by 2020, it will have over 46% 3X as many Esports Enthusiasts as it has in ,0% 8,1% 7,3% 2,9% Share of Esports Enthusiasts in Online Population Share of gamers in Online Population 21 copyright Newzoo Global Esports Market Report & 2017 Consumer Insights Gamers

22 - 1. ESPORTS FANS ARE YOUNG, HIGHLY EDUCATED, AND DIGITAL - 2. UNDERSTAND AND FOCUS ON THE COMMUNITY - 3. THERE IS MORE TO ESPORTS THAN FIFA - 4. BENEFIT FROM THE DUTCH MARKET S LATENT POTENTIAL 22 copyright Newzoo

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