ESPORTS THE BIG NUMBERS
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- Aileen Bennett
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2 ESPORTS THE BIG NUMBERS Esports revenues projected to pass $1bn in 2019 $276m in prize money across 19,771 tournaments in 2016 $20,770,640 largest individual tournament prize pool (the International) 256m esports enthusiasts around the world in 2016
3 AUDIENCE/REVENUE GROWTH esports uptake is driving growth in audience Enthusiasts up m Occasional up m This growth in audience in turn feeds revenue through rights, merch, tickets, branding, ads Rev up $194m-$1bn+
4 DRIVING FORCES The popularity of video games drew global revenues of $100bn+ in 2015 International brands are seeking exposure: 2015 sponsorship of esports expenditure was $578m+ E.g. Intel, Monster, Coca-Cola, HBO, Nissan, DELL. esports growth is driving advances in technology E.g. Connection speeds, graphics and virtual reality headsets esports games have expanded to include a wide variety of game genres E.g. MOBAs (DOTA2), FPS (COD), sports (FIFA), strategy (StarCraft) etc.
5 GINX esports TV AND THE WORLD OF ESPORTS Publishers Events Leagues Online Teams Games Audience Brands
6 MILESTONES April GINX TV launches as all-round video-gaming channel. September 2012 GINX TV launches to 13m homes in France. Total reach 26m homes. June 2016 re-brands as GINX esports TV and launches on SKY UK to 11.5m new homes. International reach now almost 40m homes in over 40 countries. September 2016 SKY UK and itv finalise investment and shareholding in GINX TV Limited 33% stake. December 2016 GINX esports TV launches new live format The Bridge. *Figures approximate and subject to final scheduling and
7 GINX esports TV - CONTENT Over 1,000 hours p/a (75-90% refresh rate p/a) including: The Bridge live interactive hosted studio show, 96 Eps X 3 hours; Saturday esports Live global live esport event updates 24 Eps X 4 hours; Projected Live esports tournament coverage 2017*: Dota International; Valve Majors; Call Of Duty World League; Smite World Championships; ELEAGUE; FIFA UTC Majors; Overwatch Open; League of Legends MSI and Worlds; Hearthstone TBC and multiple incremental events contracted closer to TX dates. Tentpole themed nights football, fighting, racing; esports lifestyle and documentary programmes: IRL (In Real Life) esports News daily. * Indicative, may vary by territory *Figures approximate and subject to final scheduling and
8 30-Jan Jan-17 1-Feb-17 2-Feb-17 3-Feb-17 4-Feb-17 5-Feb-17 GINX esports TV SAMPLE INTERNATIONAL SCHEDULE Ginx Ginx Ginx Ginx Ginx Ginx Ginx 08:00 08:00 The Ginx Vault 08:00 The Ginx Vault 08:00 The Ginx Vault 08:00 The Ginx Vault 08:00 The Ginx Vault 08:00 The Quest :00 Minecraft: Digging Deeper 3 08:00 08:30 08:30 Console Yourself 4 08:30 Under The Radar 20 08:30 09:00 09:00 IRL 3 09:00 IRL 4 09:00 IRL 5 09:00 IRL 6 09:00 IRL 7 09:00 The First Hour: Evolve 09:00 IRL 8 09:00 09:30 09:30 Videogame Nation 27 09:30 Videogame Nation 28 09:30 Videogame Nation 29 09:30 Videogame Nation 30 09:30 Videogame Nation 31 09:30 Videogame Nation 32 09:30 10:00 11:00 Top 10 RPGs 11:00 Top 10 Stealth Games 11:00 Top 10 Game Worlds 11:00 Top 10 Sandbox Games 11:00 Top 10 Sci-Fi Games 11:00 Top 10 Hardest Games 11:00 Top 10 Stealth Games 10:00 10:30 10:30 11:00 11:00 Ginx Playlist 11:00 Ginx Playlist 11:00 Ginx Playlist 11:00 Ginx Playlist 11:00 Ginx Playlist 11:00 Ginx Playlist 11:00 Ginx Playlist 11:00 11:30 11:30 12:00 12:00 The Ginx Vault 12:00 The Ginx Vault 12:00 The Ginx Vault 12:00 The Ginx Vault 12:00 The Ginx Vault 12:00 The Ginx Vault 12:00 The Ginx Vault 12:00 12:30 12:30 13:00 13:00 IRL 4 13:00 IRL 5 13:00 IRL 6 13:00 IRL 7 13:00 IRL 8 13:00 IRL 9 13:00 The First Hour: Evolve 13:00 13:30 13:30 erace Marrakech 13:30 Minecraft: Digging Deeper 2 13:30 Minecraft: Digging Deeper 3 13:30 Minecraft: Digging Deeper 4 13:30 Minecraft: Digging Deeper 5 13:30 erace Marrakech 13:30 14:00 14:00 The BRIDGE 26 14:00 The BRIDGE 27 14:00 The BRIDGE 17 14:00 The BRIDGE 19 14:00 The BRIDGE 20 14:00 The BRIDGE 21 14:00 The BRIDGE 22 14:00 14:30 14:30 15:00 15:00 15:30 15:30 16:00 16:00 The First Hour: Tomb 16:00 The First Hour: Uncharted 2 16:00 The First Hour: Kirby & the 16:00 The First Hour Classics: 16:00 The First Hour: Super Mario 16:00 Super Saturday LIVE 16:00 The First Hour: Best Of 16:00 Raider Rainbow Paintbrush Uncharted 3 Galaxy 16:30 16:30 17:00 17:00 Top 10 Stealth Games 17:00 FIFA 16 Resonate 17:00 Top 10 RPGs 17:00 Top 10 Stealth Games 17:00 Top 10 Hardest Games 17:00 Top 10 Platformers 17:00 Tournament 17:30 17:30 18:00 18:00 IRL 4 18:00 IRL 5 18:00 IRL 6 18:00 IRL 7 18:00 IRL 8 18:00 Console Yourself 5 18:00 18:30 18:30 Videogame Nation 21 18:30 Videogame Nation 22 18:30 Videogame Nation 23 18:30 Videogame Nation 24 18:30 Videogame Nation 25 18:30 Videogame Nation 27 18:30 19:00 19:00 The First Hour: Fallout 3 19:00 The First Hour: Evolve 19:00 The First Hour: Super Mario 19:00 The First Hour: Tomb 19:00 The First Hour: Best Of 19:00 Under The Radar 17 19:00 Galaxy Raider 19:30 19:30 The Ginx Vault 19:30 20:00 20:00 The BRIDGE LIVE 27 20:00 Paladins T-Cut (5th-8thJan) 1 20:00 GODLIKE 20:00 SMITE XBOX T-Cut (5th- 1 20:00 The BRIDGE LIVE 18 20:00 Top 10 Stealth Games 20:00 20:30 20:30 Games Evolved 20:30 erace Marrakech 20:30 21:00 21:00 COD World League T-Cut 1 21:00 Die Noobs! 21:00 STATE OF PLAY 21:00 21:30 21:30 22:00 22:00 22:30 22:30 23:00 23:00 The First Hour After Dark: 23:00 BSRTC Pro Racing Series 3 23:00 BSRTC Pro Racing Series 4 23:00 The First Hour After Dark: 23:00 Paladins T-Cut (5th-8thJan) 1 23:00 Top 10 Game Worlds 23:00 The Witcher 3 Wolfenstein: The Old Blood 23:30 23:30 00:00 00:00 Ginx Playlist 00:00 Ginx Playlist 00:00 Ginx Playlist 00:00 Ginx Playlist 00:00 Ginx Playlist 00:00 Ginx Playlist 00:00 00:30 00:30 Ginx Playlist Ginx Playlist Ginx Playlist Ginx Playlist Ginx Playlist Ginx Playlist 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:30 01:30 02:00 02:00 Gaming TV 24/7 02:00 Gaming TV 24/7 02:00 Gaming TV 24/7 02:00 Gaming TV 24/7 02:00 Gaming TV 24/7 02:00 Gaming TV 24/7 02:00 Gaming TV 24/7 02:00 02:30 02:30 03:00 03:00 03:30 03:30 04:00 04:00 04:30 04:30 05:00 05:00 05:30 05:30 06:00 06:00 06:30 06:30 07:00 07:00 Ginx Playlist 07:00 Ginx Playlist 07:00 Ginx Playlist 07:00 Ginx Playlist 07:00 Ginx Playlist 07:00 Ginx Playlist 07:00 Ginx Playlist 07:00 07:30 07:30 08:00 08:00
9 TEAM Michiel Bakker - CEO for 7 yrs MTV Networks Europe: Member of Founding Team, 20yrs experience building thematic TV channels. Chairman Nickelodeon/Comedy Central, CEO Viacom Entertainment Networks UK & Nordic. Tony Wawryk - VP for 6yrs, building global channel sales Viasat: director of new markets for 2yrs, director of channel sales 5 yrs UPC TV: VP sales and marketing for 4yrs European Business News: head of distributions of European business news. MTVEurope: network development manager, building sales for 6yrs Chris Smith - Joined Ginx as Financial Controller in January BOX: EMEA Finance Manager at Box INC for 18 months. Freemantle: Royalties Accountant Barker Hibbert: ACA qualification and four years in practice Loughborough University: Economics and Accounting degree (BSc) Major shareholders Sky Plc - Europe s biggest DTH Platform in terms of subscribers, as well as a leading broadcaster. SKY owns 16.5% of GINX. itv Plc the UK s biggest commercial broadcaster, itv also owns 16.5% of GINX Both Sky UK and itv have a seat on the GINX Board. IBIS MEDIA - IBIS is recognised as a leader in the video game industry and general media. Ibis have appointed HENRY CHAMBERLAIN to the Board of Ginx. Henry has over 10 years experience in venture capital as well as involvement in executive management, M&A and IPOs. His sector knowledge spans internet media, technology, gaming, leisure, healthcare IT and infrastructure funds. Henry became a partner of IBIS Private Equity Partners in July 2012.
10 Tony Wawryk VP Affiliate Sales:
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