Creating original VR content from creation up to distribution. Grégoire PARAIN NOVELAB

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2 Creating original VR content from creation up to distribution Grégoire PARAIN NOVELAB

4 French think-tank dedicated to VR

5 Why VR?

actually experiencing the story => the approach can t be

6 Experience? VR is really about experience. In cinema you feel empathy for the characters, in VR you are actually experiencing the story => the approach can t be exactly the same Suspension of disbelief Conscious projection for Cinema You are there in VR

7 Isolation from the real world Image + audio What makes you believe? 2D 3D Stereoscopic

8 What makes you believe? 6 DoF (Room scale) Real time Interactivity Real time Actions / Reactions

9 VR basics

10 VR categories Gaming Interactive experiences Films/videos Communication Arts & Culture Services & Industry : Medical, Design, Training, Architecture, Real Estate, etc. Social Networks

11 VR? 360? 3D? Virtual Reality Being isolated from the «real» environment and being immersed into a virtual environment Typically with the VR Headsets (HMD) (+ high quality headphones) VR = Immersion 360 All VR will be 360 (or almost) 360 vidéos YouTube or FaceBook on a flat screen (PC, smartphone) or into a VR headset! 3D / 2D Stereoscopic visualization VR Headsets : one screen per eye

VR Headsets Google Cardboard (Google & Novelab) 5-20U$D & compatible

smartphone stores : App store & Google Play Improved cardboards :

Better immersion (isolation) & better optics No button interaction

12 VR Headsets Google Cardboard (Google & Novelab) 5-20U$D & compatible with all smartphones (download or streaming) Simple button Classical smartphone stores : App store & Google Play Improved cardboards : Homido, Zeiss, etc. Better immersion (isolation) & better optics No button interaction with pointer/timer (gaze) Samsung Gear VR (Oculus) or DayDream for Google Compatibles S6, S7, S8, etc. Gyroscope + touch pad + mini-controller Dedicated Stores HTC Vive, Oculus Rift & Playstation VR Connected to a PC + controllers Physical displacement / Room scale 6 DoF

13 Live Action (video) vs Real-time Image Quality Real time 3D (faulty) 6 DoF (animation) 3D 6 DoF Linear Unique Interactivity (limited) Interactivity

14 Game changers Volumetric video Real time Fx Interactive videos AI / Deep learning

15 VR Creation

16 Creating VR projects It all starts with a story Notes on Blindness : the incredible testimony of John Hull Unrest : the fight against illness of Jennifer Brea Kinoscope : the story of a boy approaching life and growing old through cinema references

17 Then, comes the emotions Creating VR projects

18 Creating worlds Creating VR projects Because VR is about immersion in a 360 space, you need to think in terms of world creation. You need to create believable worlds. Not necessarily realistic, but worlds coherent with your story so that your brain accepts this alternate reality as a whole.

19 Creating VR projects Narrative arch Ex. of Global Tension Arch (Amaury La Burthe / Unrest)

20 Creating worlds Concept art to define the visual universe Audio ref. to define the sound world (artwork by Arnaud Desjardins & Fabien Togman) Creating VR projects

21 Creating VR projects Designing the XP Ex. of design table (story, location, interactions, emotions, type) Amaury La Burthe / Unrest

22 Iterative approach Creating VRprojects

23 Creating projects Iterative approach Testing prototypes

24 VR Funding

25 Funding VR projects Grants & fundations CNC and regional funds in France (or tax rebate) TV networks Hardware manufacturers (HTC, Oculus, Google, Acer/Asus/Lenovo) Market is not fully self sustainable right now Location-based VR Side activities (brand content)

26 VR Distribution

27 VR Distribution Video Applications VS Linear Interactive

28 Quality Public 360 videos YouTube FaceBook VR Distribution Apps : App store, Google Play store Dedicated Apps Channel Apps (Arte) / Platforms (WithIn) Samsung Oculus Gear VR store Oculus Store, Steam HTC Vive store

29 VR Distribution EXPERIEN CE PROMOTIO N

30 VR Distribution FESTIVALS

31 The End

32 UNREST VR (coming soon) Release dates : Sep-2017 : Feature Film & private projections Jan-2018 : World première at Sundance 2018? Authors : Jennifer Brea & Amaury La Burthe Producers : Shella Films, Novelab, Ex Nihilo & Little by Little

34 But let s be honest THE VR experience

uk/vr/ Kinoscope - Google & Cinémathèque de Paris - A VR journey into the world of cinema - Teaser : https://www.youtube.com/watch?

35 Novelab VR Notes on Blindness Arte & Ex Nihilo Festivals selections & awards : Sundance, TriBeCa, Sheffield, SxSW, Prix Europa, etc.) Oculus Cannes Lions talk, Google I/O Kinoscope - Google & Cinémathèque de Paris - A VR journey into the world of cinema - Teaser : English version : French version : Tuto cardboard :

36 360 Video Players 360 universal video player All devices All browsers Streaming modes : standard mp4 (user selected bitrate) or mpeg dash (automatic & adaptive) Embedded in any website No known equivalent (e.g.: YouTube website not functional for 360 on ios/safari) Interactive video player Triggers based on VR user behavior Switch from one video to another w/o latency Enable use of tags to navigate between videos /9 video player Enable switch from a 360 video to a 16/9 classic video and vice-versa No latency

37 Summary 1. Présentation de la société et de nos amis et partenaires Ex Nihilo et Okio (pour refs I Philip & Alterations)? Mise en avant de NoB, Kinoscope & Unrest VR (+ZH? + Replay?) / a priori pas de brand content 2. Rappel basique des techniques/types de VR? 3. Creating & funding VR projects Creation A good story, a good story & a good story Qqs secrets ALB? Mentioner le companion film comme concept? Funding : fundations, state & regional funds, HMD vendors, broadcasters Location-based VR Side activities (brand content) 4. Distribution Festivals Stores Platforms Location based mobile & 360 video versions Pense-bête : Mentionner cnc et tax rebate

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