Press Notes: LAMBCHILD SUPERSTAR: Making Music in the Menagerie of the Holy Cow

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1 Press Notes: LAMBCHILD SUPERSTAR: Making Music in the Menagerie of the Holy Cow Press Contact: Project Description In this project, we allow for you and a friend to experience the joy of music creation. Enter an environment surrounded by magical music making contraptions, involving animals and robots wondrously working together with your help to create an original song. Creator s Statement "We re very excited to follow up last year s project Life of Us with WITHIN s 3rd shared VR experience LAMBCHILD SUPERSTAR: Making Music in the Menagerie of the Holy Cow. This project started with myself and Damian trying to figure out if we were going to create from scratch, a moment for you and your friend to share in together, what would be the most joyous, wondrous and awe inspiring version. We decided to try to create that moment of shared inspired artistic creation that musicians sometimes share in on their best day. Somehow, that grew to be two glam Lambchild Superstars playing a magical machine in the Menagerie of a divine Cow. Not sure how that happened, but it did. - Chris Milk, co-founder and CEO of WITHIN My co-founder, Aaron Koblin, and I have been experimenting with new mediums and storytelling techniques at Tribeca almost every year since 2011, alongside an incredible community of artists. We re now all working together in a medium that has the potential to transform modern storytelling. The ability to experience a story with another person that you live together, rather than watch together, inside of what is essentially an authored dream this will fundamentally change not only the way we connect to stories, but the way we connect to each other. Chris Milk, co-founder and CEO of WITHIN At first, Chris and I set out to collaborate on an OK Go music video in VR, but we soon realized there were more exciting ideas to chase. Our videos are all about control about how painstakingly we ve choreographed what s in that little rectangle of screen which is sort of antithetical to VR, where the whole point is to let viewers explore and make their own choices. So we flipped it on its head: instead of sharing finished things we've made ourselves, we want to share what it feels like to make them. We want to provide easy access to the surge of glee that comes when you add two sounds together, and somehow the result is more than just another sound it s a burst of emotions, a thing that s universal and mysterious and somehow purely yours. LAMBCHILD SUPERSTAR: Making Music In The Menagerie of the Holy Cow, you write music by playing with animals. No instrumental or musical experience is required just instincts about what you like and don t like. Our hope is that people will find it as cathartic as we do to chase an idea and create a something unexpected. Damian Kulash, OK GO Creator Bios About Chris Milk Chris Milk is CEO and co-founder of WITHIN, an entertainment and technology company whose mission is to define VR and AR as new mediums for immersive storytelling. Known for weaving artistic and technological innovations in pursuit of a new aesthetic, Milk s acclaimed interactive projects include Wilderness Downtown, The

2 Johnny Cash Project, and The Treachery of Sanctuary. Milk began his career creating music videos for Kanye West, Arcade Fire, and many more. About Damian Kalush Damian Kulash is the frontman for the polymath rock group OK Go and the director of the band s long string of boundary-pushing music videos. The band have danced in zero gravity and on treadmills, they ve built a warehousesized Rube Goldberg machine that runs in time to music, they've stunt-driven a car with a robotic arms through an obstacle course of homemade instruments, they ve choreographed hundreds of explosions filmed in just a few seconds, and their TED Talk has been translated into 16 languages. Kulash graduated magna cum laude from Brown University, and has written pieces for The New York Times, The Wall Street Journal, The Washington Post, and on NPR s All Things Considered. He has testified before Congress in support of Net Neutrality and performed Happy Birthday for President Obama at his 50th birthday party. His work has been awarded The Smithsonian American Ingenuity Award, a GRAMMY, three MTV Awards, and eighteen Cannes Lions. He lives and works in Los Angeles. Full Credits A WITHIN Original in association with Oculus Studios Directed by Chris Milk & Damian Kulash CREDITS Project Creator Chris Milk, Damian Kulash Key Collaborator WITHIN, OK Go, Oculus Developers Horizons Studio, WITHIN Executive Producer Aaron Koblin, Chan Park, Yelena Rachitsky Director of Development Jonathan Ahdout

3 Art Director/Lead Visual Designer Jona Dinges Animation & Character Supervisor Adam Sidwell Animation Producer Robert Castaneda Lead Technical Artist Thor Benitez Associate Producers Robin Cho, Spencer Burnham Sound & Music OK Go, Hook Theory, Ryan McGee Boilerplates About WITHIN WITHIN is the premier destination for innovative, entertaining, and informative story-based virtual and augmented reality. They bring together the best immersive experiences from the world's finest VR creators from gripping tales set in worlds of pure imagination to documentaries taking you further inside the news than ever before. WITHIN supports all major headsets, including Oculus Rift, Samsung Gear VR, HTC Vive, Sony Playstation VR, and Google Daydream. To get started experiencing WITHIN s ever-growing roster of content, just download the app for iphone or Android.

4 WITHIN was founded by award-winning filmmaker Chris Milk and renowned technologist Aaron Koblin with the goal of exploring and expanding the potential of immersive storytelling. We collaborate with companies including 21st Century Fox, Oculus, Google, Apple, NBC Universal, Lytro, The New York Times, Vice Media, and the United Nations, as well as artists including U2, The Chemical Brothers and OKGO to bring to life and distribute premium immersive stories in a variety of genres.

Hallelujah Press Sheet Embargo: April 21, 2017 at 9 a.m. ET/6 a.m. PT (Please contact and with any questions.

Hallelujah Press Sheet Embargo: April 21, 2017 at 9 a.m. ET/6 a.m. PT (Please contact efitzgerald@lytro.com and press@with.in with any questions.) Overview: Hallelujah is A Within Original made in partnership