Augmented & Virtual Reality. Grand Computers Club May 18, 2016

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Harold Shields
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1 Augmented & Virtual Reality Grand Computers Club May 18, 2016

Background Live theater evolved into nickelodeons Short films & live acts 8,000 in 1908 26 million attendees by 1910 Nickelodeons replaced by

2 Background Live theater evolved into nickelodeons Short films & live acts 8,000 in million attendees by 1910 Nickelodeons replaced by larger studio productions Feature length films Lured people out of their house Private collections owned by the rich 05/18/2016 New Technology SIG 2

3 Background Media storage Film had little value after being seen Film used nitrates (explosive with age) th Century-Fox studio fire Studios needed storage for new films Old films destroyed for lack of value and need of space 90% of all silent films lost 05/18/2016 New Technology SIG 3

4 Television Background BBC has broadcast TV in 1929 US did not adopt until after WWII TV was cheap to produce & easy to deliver to homes Movie attendance drop by 50% from /18/2016 New Technology SIG 4

5 Background Television vs. movies FCC prohibited movie studios from TV production after 1948 anti-trust case Production rights given to radio broadcasters (ABC, CBS, NBC) Studios refused to allow stars to work on TV or stations to broadcast movies Movie theaters offered large screens, color, multi-channel sound, 3D 05/18/2016 New Technology SIG 5

6 Background Television vs. movies 1956 TV & theaters begin to share revenue stream TV fills dead time with old movies and use advertising to pay for production 1956 Saturday Night at the Movies 1956 Ampex video tape recorder 1975 Sony Betamax 1976 JVC VHS 05/18/2016 New Technology SIG 6

7 Background Television vs. movies Video recording to time shift th Century-Fox releases 50 movies on tape Sales increased when tapes dropped from $80 to $ LaserDisc; only 1% penetration 1993 VCD (2 discs); 1995 DVD (1 disc) 05/18/2016 New Technology SIG 7

8 Background Move to digital 1990 high definition standard to US Screen resolution from 640x480 to 1920x1080 Digital allows multiple languages, sound formats New aspect ration 16:9; 4:3 with bars 2008 Blu-ray (Sony) vs. HD-DVD (JVC) 05/18/2016 New Technology SIG 8

9 Background Move to digital Digital streaming over Internet HD home projectors Home entertainment continues to improve the movie experience in our own homes 2014 movie attendance at 20-year low filmmakeriq.com 05/18/2016 New Technology SIG 9

10 Definitions Virtual Reality VR places the user in another location entirely. Whether that location is - computer-generated or captured by video, it entirely occludes the user s natural surroundings. Wired 05/18/2016 New Technology SIG 10

11 Definitions Augmented Reality In augmented reality like Google Glass or the Yelp app s Monocle feature on mobile devices the visible natural world is overlaid with a layer of digital content. Wired 05/18/2016 New Technology SIG 11

12 Definitions Mixed Reality In technologies like Magic Leap s, virtual objects are integrated into and responsive to the natural world. A virtual ball under your desk, for example, would be blocked from view unless you bent down to look at it. In theory, MR could become VR in a dark room. Wired 05/18/2016 New Technology SIG 12

13 Home Entertainment Basics Use of the 5 main human senses Sight large screen TV; VR/AR glasses, lighting effects Sound Surround sound speakers, headset, super & subsonic sounds Touch changing tactile environment land, air, water, clothing, temperature, force feedback controllers 05/18/2016 New Technology SIG 13

14 Home Entertainment Basics Use of the 5 main human senses Smell scented cards, rapid air movement Taste flavored cards, sprays, foods Other temporary brain augmentation & stimulation 05/18/2016 New Technology SIG 14

15 Home Entertainment Basics 05/18/2016 New Technology SIG 15

16 Home Entertainment Basics 05/18/2016 New Technology SIG 16

17 Home Entertainment Basics 05/18/2016 New Technology SIG 17

18 Related Links FEELREAL Mask 5 Future VR Gadgets Swiss Airbus 360 degrees Big Bang Theory 05/18/2016 New Technology SIG 18

19 Latest Headsets Google Cardboard - $15 05/18/2016 New Technology SIG 19

20 Latest Headsets Samsung Gear VR - $99 05/18/2016 New Technology SIG 20

21 Latest Headsets PlayStation VR - $399 05/18/2016 New Technology SIG 21

22 Latest Headsets Oculus Rift - $599 05/18/2016 New Technology SIG 22

23 Latest Headsets Oculus Rift - $599 05/18/2016 New Technology SIG 23

24 Latest Headsets HTC Vive - $799 05/18/2016 New Technology SIG 24

25 Latest Headsets Microsoft HoloLens - $ /18/2016 New Technology SIG 25

26 Devices Android iphone Headsets Demos Google cardboard - $15 Eimolife/Leaf headset - $34.99 Riem 3 headset - $28.45 for plus size phones up to 6 Mattel View Master headset - $ /18/2016 New Technology SIG 26

27 Demos Augmented reality AR Basketball Real Gun 3D Asteroids AR Virtual reality VRSE InMind VR 05/18/2016 New Technology SIG 27

28 Info for Content To find content: Search for 3D SBS 1080 for side-byside videos with 3D features Search for 360 SBS 1080 for side-byside videos with 36 degree features allowing you to turn to see what is around you 05/18/2016 New Technology SIG 28

29 Questions??? 05/18/2016 New Technology SIG 29

30 Next Meeting Speech Technology Wednesday June 15, :30 10:00am Hopi Room Chaparral Center 05/18/2016 New Technology SIG 30

Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented Reality

Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented A Parks Associates Snapshot Virtual Snapshot Companies in connected CE and the entertainment IoT space are watching the emergence