MARKETING SERVICES MEDIA PACK

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3 2 5 6 Enhanced Destinations Magazine 14 - Web - 16 Web Advertising - 1 Listing & Advertisement - Supply 1

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Our parent company The Caravan & Motorhome Club is the largest caravanning and motor caravanning organisation in the UK with over one million members.

5 Our parent company The Caravan & Motorhome Club is the largest caravanning and motor caravanning organisation in the UK with over one million members. The organisation manages its own network of over 200 UK campsites, licenses an additional 2500 UK campsites and publishes a monthly magazine with a circulation of 360,000. The Club also hosts the world s largest caravanning forum and arranges overseas holidays for some 30,000 caravanners and motorhome owners annually. Similar to Alan Rogers, The Club also publishes a series of European Touring Guides featuring caravanning and camping sites across Europe. 3

6 /19 marketing & Magazines 1st e Alan Rogers Destinations Magazine (February 2019 & October 2019) (Monthly) Enhanced (p ) alan rogers 4

Alan Rogers g al A en e in 2017 74 (up from 1.

7 Alan Rogers g al A en e in (up from 1.67 million in 2016) 96 e a s 6 v 2017 (up from 450,000 in 2016) 13 n rease n ne sers 43 n rease n o le s ors 5 n rease n age e s o le g re gro or all ro ean reg ons o r e oogle Anal s an ar o e e er 7 Target key camping markets: Average visitor age group: 35/44 5

8 Benefits of Enhanced Listings There are multiple benefits to paying for an enhanced listing. By being an enhanced lister, you will receive: Improved exposure/position on the Alan Rogers website Link to your official website romotion of your outube or imeo video Potential featured site (on our navigation, e-newsletters and social channels) Two accommodation types If that s not enough, you can choose from add-on options for paid listings: Additional accommodation types Group listings Enhanced listings are identifiable by a highlighted View Details button on our search pages as well as an Official Website button. Sites who are part of a group will also have the group logo showing on the listing. Alan Rogers will work with you to write a review on your behalf without any character limit (although typically 3 paragraphs in length). Official YouTube videos will appear in the campsite s main gallery additional videos may be added for a small extra cost. Your listing will contain facilities that can be selected from a list of over 30 different choices to make sure that all your site features are covered. You will also receive the option of offering two accommodation types with more being available as part of an add-on package. alan rogers 6

9 Enhanced Listings are available throughout the year on a pro-rata basis from just 300 /

10 2 0 / 1100 / 6875 / 5500 / 4125 B2B & B2C - /Location inclusion / 550 / / 220 alan rogers 8

11 Leaderboard (728px x 90px) Sidebar MPU (220px x 200px 9

12 1s Advertising in our 51st edition is available from just 00 / 660 alan rogers 10

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Destinations Magazine A colourful magazine designed to inspire readers' holidays Destinations is our dedicated travel magazine aimed at campers, caravanners and motorhomers.

Approximately 100 pages - 148mm x 210mm (width x height) 10,000 copies distributed at the NEC in February (Edition 7) & October (Edition 8) and via selected caravan dealers and hire

14 Destinations Magazine A colourful magazine designed to inspire readers' holidays Destinations is our dedicated travel magazine aimed at campers, caravanners and motorhomers. Packed with holiday ideas, it aims to inspire readers with fantastic locations and great campsites all over Europe. Approximately 100 pages - 148mm x 210mm (width x height) 10,000 copies distributed at the NEC in February (Edition 7) & October (Edition 8) and via selected caravan dealers and hire companies. Online - View the full magazine online on our website. Selected articles are also featured on our website and social media channels, meaning you can benefit from additional attention online. Example Destinations advertorial alan rogers 12

15 Destinations Magazine Advertorials Maximise editorial focus on your park with an advertorial published in conjunction with an article about a particular region or theme. 1/3 page advertorial / 550 Approx. 70 words plus 2 images Advertorial text is based on the review of your campsite as shown on the Alan Rogers website. Advertisements An advert in the holiday ideas section of Destinations is a great way to inspire readers for their next holiday. Full page advertisement - From 1000 / mm x 210mm Plus 3mm bleed all round All type and important matter should be placed inside 128mm x 190mm Surcharge applicable for cover advertisements, contact us for availability Half page advertisement / mm x 90mm Quarter page advertisement / mm x 40mm Previous editions can be viewed on the Alan Rogers website at:

If relevant images are not provided at the required sizes, then you would not fully benefit from the visibility package.

16 Web d - Packages For each product/package a range of advert sizes should be provided or sourced so that the maximum exposure for the package can be obtained across the differing pages, screen sizes and devices. If relevant images are not provided at the required sizes, then you would not fully benefit from the visibility package. Maximum Visibility Provides the best position and repetition of an advert throughout the website on any device. Super Leaderboard Leaderboard Banner (Mid Page Unit) PU (Small Page Unit) Sidebar M alan rogers 14

Sidebar SPU Mobile SPU Header Visibility (Leaderboard) Product just targeting the top advert

17 Entry Level Visibility Provides average exposure throughout the website on page layouts that can display an SPU. Sidebar SPU Mobile SPU Header Visibility (Leaderboard) Product just targeting the top advert (Leaderboard) on all pages throughout the site. This package doesn t include specific Homepage coverage. Super Leaderboard Leaderboard Example Super Leaderboard 15

18 Web d - T Sidebar Sidebar Dimensions 970 px x 90 px 220 px x 200 px 220 px x 90 px 728 px x 90 px 220 px x 200 px 220 px x 90 px 300 px x 50 px 300 px x 250 px 300 px x 100 px 220 px x 200 px 220 px x 90 px 468 px x 60 px Max File Size 120 kb 80 kb 40 kb 120 kb 80 kb 40 kb 40 kb 40 kb 20 kb 80 kb 40 kb 100 kb alan rogers 16

19 Animation At the current time Flash animation, HTML 5 animation and video adverts are not allowed any animated adverts should be in GIF format only. Animation length must be 1 minute or shorter. Animations can be looped, but the animations must stop after 1 minute if possible. Animated GIF adverts must be 5 fps or slower. Complete image changes should not occur within 3 seconds of the previous image change. Designs for animations should be in keeping with the subject matter and suitable to our entire audience, no flashing messages or unsuitable marketing practices. On a single page within the site, the total amount of animations shown at the same time will be restricted, to avoid negative user experience. 17

20 Guide Listing & Advertisement Supply Specifications Important Information: Your listing in the Alan Rogers guide book(s) is based on the review of your campsite as shown on the Alan Rogers website. You should ensure that any information shown on the Alan Rogers website or held in the campsite control panel is correct before the deadline dates detailed below. Alan Rogers are not liable for any inaccuracy in our printed publications should you fail to check and update your information before the deadline. New or updated information (including images) must be submitted via the campsite control panel which can be accessed via this link: alanrogers.com/account If you cannot log in, please contact - you will be sent details of how to reset your password and log in. Deadlines: Listings - Where a site is to be included in the printed guide book(s) (including uploading new campsite images) The deadline for updating campsite information for the 51st Edition Europe Guide is: Friday 16th November :00 GMT Full, half and cover advertisements: The deadline for receipt of advertising materials for the 51 st Edition Europe Guide is: Friday 30th November :00 GMT If your listing updates or advertising materials are received after the above dates we cannot guarantee that your listing or advertisement will be updated and it may not be included. alan rogers 18

21 How to supply your listing images: Campsite images must be uploaded via the campsite control panel Images should be supplied in landscape layout, in.jpg format. Minimum image dimensions in pixels: 756 high or 945 wide Maximum image dimensions in pixels: 2500 high or 3000 wide Minimum image file size of kB - Maximum image file size of 5.00MB. Further terms regarding the use of images on the Alan Rogers website can be found in the image management tab in the campsite control panel. How to supply your guide advertisements: Do not send your advertisements via . They should be sent via Please trafficking@alanrogers.com for further information. Or send a CD to: Alan Rogers Guides, Spelmonden Old Oast, Goudhurst, Kent, TN17 1HE Advertisements must be supplied as high resolution PDF files. Advertising dimensions: Half page advert Full page advert (including covers) 100mm high x 140mm wide 245mm high x 160mm wide Plus 3 mm bleed all around (Total including bleed 251 x 166mm) For full page adverts, all type and important matter should be placed inside 227 x 142mm Additional specifications may apply to cover advertisements. Our publishing department will contact you should you book one of these positions. 19

22 Average o o o Average c o o o o o 13, 0 o o o o o o o 20

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25 Article 10: Agency sales Advertising booked through our agency partners throughout Europe may be subject to additional local terms and conditions. 23

Contact Details UK Campsites Jo Smethurst trafficking@alanrogers.com ++44 (0)1580 214 052 France, Spain & Portugal Campsites Servicios Turísticos Heinze Latzke info@servitur-heinze.

26 Contact Details UK Campsites Jo Smethurst ++44 (0) France, Spain & Portugal Campsites Servicios Turísticos Heinze Latzke Other European Campsites Manjeet Kaur Gurmeet ++44 (0) Caravan Club - Touring Europe Tolga Dervish tolga.dervish@fdpf.cop Corrections & amendments: Jo Smethurst trafficking@alanrogers.com 24

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Media Kit 2019 Online.

Media Kit 2019 Online. Media Kit 09 Online UBM s cruise portfolio Connecting customers globally UBM plc is the largest pure-play BB Events organiser in the world. In an increasingly digital world, the value of connecting on