Campaign Kit JUNE 2015
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- Nancy Hill
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1 Campaign Kit JUNE 2015
2 About the RACGP The Royal Australian College of General Practitioners (RACGP) is Australia s largest professional general practice organisation and represents urban, regional and rural general practitioners. We represent almost 30,000 members working in or towards a career in general practice. There are over 134 million general practice consultations taking place annually in Australia. Visit Campaign Background The Good GP campaign highlights the vital role GPs have in looking after Australians and will remind people that when it comes to their health and that of their families, it is their GP who can be relied upon to get them better, stay well and prevent further illness. Key message The good GP never stops learning.
3 Campaign Kit The widespread media campaign will include TV, cinema and digital advertisements. The campaign kit includes materials for RACGP members to display in their practices and on their owned assets including social media and websites these assets will help spread the campaign message while identifying you to the general public as a RACGP member. A description of each follows: Printable Posters These posters can be printed as A4 and A3 and displayed in your Practice. The good GP never stops learning. Royal Australian College of General Practitioners racgp.org.au The good GP never stops learning. Royal Australian College of General Practitioners racgp.org.au Royal Australian College of General Practitioners racgp.org.au
4 Website Tile The website tile is 300px x 250px and can be added to individual GP websites to inform patients that you are with the RACGP. A link can also be added to the tile to direct visitors to racgp.org.au if you wish. The good GP never stops learning.
5 Facebook cover image The Facebook cover image can be added to individual GP facebook page to inform patients that you are with the RACGP. Please see instructions below: The good GP never stops learning. RACGP Medical &Health To add or change your cover photo: 1. Go to your profile 2. Click Add Cover Photo, or hover over your current cover photo and click Update Cover Photo 3. Choose whether you want to upload a new photo or pick a photo from one of your existing photo albums 4. Once you choose a photo, you can reposition it by clicking the image and dragging it up or down 5. Click Save
6 Twitter header photo The twitter header photo can be added to individual GP twitter page to inform patients that you are with the RACGP. Please see instructions below: The good GP never stops learning. 1. Sign in to twitter.com 2. Go to your profile. 3. C lick the Edit profile button and you ll be able to edit your account s: Header photo (recommended dimensions are 1500x500 pixels) Profile photo (recommended dimensions are 400x400 pixels) Name Bio (maximum 160 characters) Location Website Theme color 4. Click into any of these areas and make your changes. 5. W hen changing a profile or header photo, click the camera icon and select to Upload photo or Remove, or simply drag and drop a photo into this section. 6. Click Save changes. You re all set!
7 2min Video The 2 minute video is the full extended story of the RACGP campaign. This video can be loaded onto your individual YouTube channel or shared via social media or load it onto a USB to play on your practice waiting room screen.
8 TVC The RACGP brand TVC can be loaded onto your individual YouTube channel or shared via social media or load it onto a USB to play on your practice waiting room screen.
9 GP Practice waiting room video The video is a flash file has been specially developed for practice waiting room screens to inform patients that you are with the RACGP. Babies kids families mums dads grandparents The good GP never stops learning. Royal Australian College of General Practitioners racgp.org.au
10 RACGP member logo The member logo is an endorsement of your membership with the RACGP. Please add this to any collateral you may own such as letterheads, envelopes and business cards.
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